Facebook & Social Media Advertising In Malverne

If you're trying to reach new prospects, Facebook has to be rrnside your playbook. Facebook and Social Media advertising and marketing will give you access to people In Malverne, possessing the interests and geography you seek.

Obviously, everything comes at a price. You do need to pay Facebook for the traffic you get. The concern becomes, will it be worth the cost?

When you appear in front of people In Malverne, then what? It truly depends on what you would like to achieve. Are we sending people to your site? Are we hoping to get people In Malverne to be fans of your page to generate "authority" status and brand reputation? Are we looking for sign ups?

Prior to launching your advertising campaign, we can help you to determine what it is that you need to achieve.

Remember to talk to our website design agency In Malverne to work with your business to maximize results. Quality designs created by our website design agency help your business and drive results!

Reaching Your Prospects In Malverne on Facebook

There are numerous methods to reach an "Audience" on Facebook:

• Concentrating on people who have visited your web site in the past (retargeting);
• People who are enthusiasts of your page;
• Individuals who have related interests (including other pages on Facebook);
• People who meet demographic criteria;
• Individuals who are already your customers;
• and the list goes on...

With Facebook, we are able to target people - by gender, age, salary, occupation, job title, location, hobbies and even more. These people become part of an "audience" which may include many people. Facebook doesn't provide us with that list, but it will show our advertisements to people on that list that we have created.

We can pay for clicks, leads, advertising impressions ... they will let you pay in various ways. In the end, it is about purchasing exposure to and connecting with your prospects.

Pluses and Minuses of Advertising on Social Media

Pro: Facebook's Advantage Over Search Engines: No Search Necessary

The main benefit Facebook offers In Malverne is its capacity to appear in front of prospects who are not actively searching for what you offer. This does not mean they will not have an interest. It simply means they aren't actively conducting a search when they see your advertisement. However, they most likely were looking for something such as what you provide quite recently.

The search engines like Google are restricted to individuals in fact searching. A person may be considering legal counsel, but if they aren't doing a search for one, those advertising in pay-per-click do not appear in front of that prospect.

Pro: Facebook is Great for Reaching Out to Local Markets

• Are you a lawyer? Health care provider? Home repair company? A restaurant or retailer?
• For any business who conducts business locally In Malverne Facebook is a great method to appear in front of your audience.
• We are able to focus on your prospects in numerous ways.
• Only need to reach women 35-65 in 3 zip codes? No worries!
• Want to have a special offer on Mondays? We are able to do that.

The appeal of Facebook is the ability to target. You can operate a very small advertising campaign that functions in huge ways, by simply targeting the correct prospects, in the right location, with the appropriate message.

In general, Facebook advertising and marketing is less costly than Google and the other search engines and reaches a different group of people than SEO on Long Island. They cost less per click. If you are opting to pay per ad impression (paying for advertisements to be shown, rather than paying for clicks), that is likely to come in less expensive as well.

However, in our experience, clicks from Facebook vs. Google are generally of a reduced quality. It isn't that there's a challenge with Facebook. Rather, the user is in a different mind-set.

Users from Google just performed a search (for example "personal injury attorneys in XYZ"). It is obvious what they need, and they're searching since they have a true need. They tend to convert from web surfer to lead at a greater rate, because they have a need that they need to fulfill (finding legal help).

In contrast, an ad on Facebook may capture someone's attention. They may or may not be proactively searching for a lawyer, but still have the need.

For all of those reasons, Facebook targeted traffic tend to convert at a lower rate than search engine visitors... which is alright for the reasons you will learn next.

If you would like to discuss the services of our Suffolk County pay per click advertising consultants, our local ad agency in Nassau, SEO ad agency or remarketing companies
please contact our offices.

Whether Facebook is a "good deal" for your advertising and marketing spend truly depends upon the numbers.

Suppose Google mouse clicks are $10 and Facebook clicks are $1. Which is superior? It depends.

• If 5% of Google visitors convert, that's $200+ for a new customer.
• If 1% of Facebook visitors convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook visitors convert, that's $500+ for a new customer - ouch!

The point is... there is no "correct answer." It will depend on your campaign, your offer, and how the market responds to you. The "correct answer" is to test, adjust, and test yet again.

Just remember to have your visuals strong before running ads like these. For info about our website design experts, our graphic design or our advertising consulting services call us today.

Facebook Campaigns Need To Be Managed and Improved

Because of challenges with Facebook - and each of the variables at play - advertising campaign supervision is critical. Within an advertisement we test pictures, headlines, ad text and more. We also test the strength of the landing pages people reach after clicking on your ads. Are they staying? Signing up? Buying? We test the demographics, the targeting and the audiences.

Some changes can yield 2x-10x results, but until we test, you will not know. Our superb campaign management is the essential component in making the most of your marketing and advertising spend with all internet advertising, but especially with Facebook.

Our lead generation in Nassau County and services of our paid ads ad agency in Suffolk County go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063