Facebook & Social Media Advertising In Lynbrook

If you are trying to find new prospects, Facebook needs to be in your playbook. Facebook and Social Media advertising will give you access to people In Lynbrook, possessing the interests and geographic targeting you seek.

Needless to say, everything comes at a price. You must pay Facebook for the targeted visitors you receive. The concern becomes, will it be worth the cost?

Once you reach people In Lynbrook, then what? It genuinely depends on what you want to accomplish. Are we driving people to your website? Are we hoping to get people In Lynbrook to become fans of your page to build "authority" status and brand recognition? Are we looking for registrations?

Prior to launching your campaign, we can help you to pinpoint what it is that you need to accomplish.

Remember to allow our website design experts In Lynbrook to help you to achieve real results. Effective designs created by our website design agency help you and secure results!

Reaching Your Prospects In Lynbrook on Facebook

There are numerous approaches to reach an "Audience" on Facebook:

• Concentrating on individuals who have visited your web site before (retargeting);
• Individuals who are fans of your page;
• Individuals that have related interests (such as other pages on Facebook);
• Potential customers who meet demographic factors;
• Prospects that are already your customers;
• and the list goes on...

With Facebook, we are able to target individuals - by gender, age, salary, career, job title, area, pursuits and much more. These individuals become part of an "audience" which may include any number of people. Facebook doesn't give us that list, but it will show our advertisements to individuals on that list that we have created.

We can buy clicks, sales opportunities, advertising impressions ... they will let you pay in various ways. In the end, it is about getting exposure to and connecting with your prospects.

Pros of Advertising on Facebook

Pro: Facebook's Edge Over Google: No Search Needed

The primary benefit Facebook offers In Lynbrook is its capability to get to prospects who are not proactively trying to find what you offer. This does not mean they will not be interested. It simply means they aren't actively conducting a search when they see your ad. However, they most likely were hoping to find something similar to what you offer very recently.

The search engines like Google are limited to individuals actually searching. A person may be in the market for legal counsel, but if they are not doing a search for one, those advertising and marketing in prospect pay per click do not reach that prospect.

Pro: Facebook is Ideal for Reaching Out to Regional Areas

• Are you an attorney? Medical professional? Home repair business? A restaurant or store?
• For any company who conducts business regionally In Lynbrook Facebook is an excellent technique to reach your audience.
• We can concentrate on your prospects in many ways.
• Only wish to reach women 35-65 in 3 zip codes? No worries!
• Want to have a special on Tuesdays? We are able to do that.

The beauty of Facebook is the ability to target. You can operate a small advertising campaign that functions in huge ways, by merely concentrating on the right prospects, in the right market, with the appropriate message.

In general, Facebook advertising is less costly than Google and the other engines and reaches a different group of people than SEO on Long Island. They cost less for each click. If you are opting to pay per ad view (spending money on ads to be shown, rather than paying for clicks), that is likely to come in less expensive as well.

However, in our experience, clicks from Facebook vs. Google are generally of a lower quality. It is certainly not there's a challenge with Facebook. Rather, the person is in some other frame of mind.

Users from Google just performed a search (such as "personal injury attorneys in XYZ"). It is apparent what they need, and they're searching since they have a real need. They have a tendency to convert from surfer to lead at a higher rate, because they have a need that they need to satisfy (finding legal help).

In contrast, an ad on Facebook might catch a person's interest. They might or might not be proactively searching for an attorney, but still have the need.

For all of those reasons, Facebook targeted traffic tend to convert at a lower rate than Google visitors... which is OK for the reasons you will learn about below.

If you would like to talk about the services of our New York PPC advertising company, our local ad agency, SEO ad agency or remarketing agencies
please contact our offices.

Whether Facebook is really a "good deal" for your advertising budget really will depend on the numbers.

Suppose search engine mouse clicks are $12 and Facebook actions are $1. Which one is better? It depends.

• If 5% of Google visitors convert, that's $200+ for a new customer.
• If 1% of Facebook actions convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook actions convert, that's $500+ for a new customer - that hurts!

The point is... there isn't any "right answer." It will depend on your strategy, your offer, and exactly how the marketplace responds to you. The "right answer" would be to test, adjust, and test yet again.

Just remember to have your visuals strong before running ads like these. For info about our LI website design company, our graphic design or our marketing consulting services in Nassau call us today.

Facebook Promotions Must Be Managed and Optimized

Because of challenges with Facebook - and all of the variables at play - advertising campaign management is critical. Within an ad we test images, headlines, ad text and even more. We also test the strength of the pages individuals reach after clicking on your ads. Are they staying? Registering? Purchasing? We test the demographics, the targeting as well as the audiences.

Some adjustments can yield 2x-10x benefits, but until we test, you will not know. Our superb advertising campaign management is the essential component in making the most of your marketing and advertising dollars with all online marketing, but particularly with Facebook.

Our lead generation in Suffolk and services of our paid ads ad agency on Long Island go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063