Facebook & Social Media Advertising In Lynbrook

If you are trying to reach new prospects, Facebook has to be rrnside your playbook. Facebook and Social Media advertising will provide you with the means to access people In Lynbrook, having the interests and geography you seek.

Obviously, everything comes at a price. You do need to pay Facebook for the visitors you get. The concern becomes, is it worth the money?

After you connect with people In Lynbrook, then what? It really depends on what you want to accomplish. Are we pushing people to your site? Are we hoping to get people In Lynbrook to become fans of your page to generate "authority" status and brand recognition? Are we going for sign ups?

Before starting your marketing campaign, we can help you to identify precisely what you need to achieve.

Remember to speak with our website design agency In Lynbrook to serve you to maximize results. Excellent designs designed by our website design company help you and achieve results!

Reaching Your Prospects In Lynbrook on Facebook

There are many methods to appear in front of an "Audience" on Facebook:

• Focusing on people who have been to your web site before (retargeting);
• Prospects that are followers of your page;
• Potential customers who have related interests (including other pages on Facebook);
• Individuals who meet demographic criteria;
• Individuals who are already your customers;
• and the list goes on...

With Facebook, we can easily target individuals - by gender, age, income, career, job title, area, pursuits and more. These people end up part of an "audience" which can consist of many people. Facebook does not give us that list, however it will present our ads to individuals on that list that we have created.

We can buy clicks, sales opportunities, ad impressions ... they will enable you to pay in many different ways. In the end, it is about buying exposure to and connecting with your prospects.

Pluses and Minuses of Advertising on Social Media and Facebook

Pro: Facebook's Advantage Over Google and Bing: No Search Needed

The main advantage Facebook offers In Lynbrook is its capacity to appear in front of prospects that are not proactively trying to find what you offer. This does not mean they won't be interested. It just means they are not proactively performing a search when they see your ad. However, they probably were seeking something such as what you offer quite recently.

The search engines like Google are limited to people in fact searching. A prospect may be interested in legal counsel, but if they are not doing a search for one, those advertising and marketing in pay-per-click do not appear in front of that prospect.

Pro: Facebook is Ideal for Reaching Out to Local Market Places

• Are you a lawyer? Health care provider? Home repair business? A restaurant or retailer?
• For any company who does business locally In Lynbrook Facebook is a superb technique to appear in front of your audience.
• We are able to concentrate on your prospects in several ways.
• Only want to reach women 35-65 in a couple of zip codes? Not a problem!
• Want to have a special offer on Wednesday? We can do that.

The beauty of Facebook is the capacity to target. You can run a small marketing campaign that behaves in very big ways, by merely targeting the right prospects, in the right region, with the right message.

In general, Facebook marketing is less costly than Google and the other engines and reaches different people than SEO on Long Island. They cost less per click. If you are opting to pay per ad impression (paying for advertisements to be shown, instead of paying for clicks), that is likely to cost less as well.

However, in our experience, clicks from Facebook vs. Google are usually of a reduced quality. It isn't that there's a disadvantage in Facebook. Rather, the person is in a different frame of mind.

Users from Google just performed a search (such as "personal injury attorneys in XYZ"). It is apparent what they want, and they are searching because they have a actual need. They have a tendency to convert from surfer to qualified prospect at a greater rate, simply because they have a current need that they have to fulfill (finding legal help).

In comparison, an advertisement on Facebook might catch a person's focus. They might or might not be actively searching for an attorney, but still have the need.

For all of those reasons, Facebook targeted traffic often convert at a lower rate than search engine visitors... which is fine for the reasons you will learn about below.

If you would like to talk about the services of our New York pay per click advertising company, our local advertising agency, SEO ad agency in Nassau or remarketing campaign
please contact our offices.

Whether Facebook is a "great deal" for your marketing and advertising spend genuinely depends upon the numbers.

Suppose search engine clicks are $14 and Facebook clicks are $1. Which of these is best? It depends.

• If 5% of Google actions convert, that's $200+ for a new customer.
• If 1% of Facebook actions convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook visitors convert, that's $500+ for a new customer - that hurts!

The point is... there is no "correct answer." It will depend on your marketing campaign, your offer, and the way the marketplace responds to you. The "right answer" is to test, modify, and test all over again.

Just remember to have your design strong before running ads like these. For info about our New York website design experts, our graphic design on Long Island or our marketing consulting services call us today.

Facebook Promotions Must Be Maintained and Optimized

Because of challenges with Facebook - and all of the variables at play - advertising campaign management is vital. Within an ad we test graphics, headlines, ad text and even more. We also test the strength of the landing pages people reach after clicking on your advertisements. Are they staying? Joining? Buying? We test the demographics, the targeting and the audiences.

Some adjustments can yield 2x-10x benefits, but until we test, you will not know. Our great advertising campaign management is the critical component in making the most of your marketing dollars with all internet advertising, but especially with Facebook.

Our lead generation company in Suffolk and services of our display advertising ad agency go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063