Facebook & Social Media Advertising In Hewlett Harbor

If you are trying to reach new prospects, Facebook has to be in your playbook. Facebook and Social Media marketing and advertising will provide you with access to people In Hewlett Harbor, with the interests and geographic targeting you seek.

Of course, everything comes at a cost. You must pay Facebook for the traffic you get. The concern becomes, is it worth the money?

After you reach people In Hewlett Harbor, then what? It really depends on what you would like to achieve. Are we pushing people to your site? Are we trying to get people In Hewlett Harbor to be fans of your page to generate "authority" status and brand recognition? Are we going for registrations?

Before launching your marketing campaign, we can help you to determine what it is that you need to achieve.

Remember to engage our website design company In Hewlett Harbor to serve your business to achieve results. Effective designs by our website design experts drive success and achieve results!

Reaching Your Prospects In Hewlett Harbor on Facebook

There are many ways to reach an "Audience" on Facebook:

• Concentrating on individuals who have been to your site before (retargeting);
• People that are followers of your page;
• People that have very similar interests (including other pages on Facebook);
• People who meet demographic considerations;
• Individuals who are currently your customers;
• and the list goes on...

With Facebook, we are able to focus on individuals - by gender, age, salary, profession, job title, area, passions and much more. These people end up part of an "audience" which may include many individuals. Facebook doesn't provide us with that list, but it will display our advertisements to individuals on that list that we have created.

We can buy clicks, sales opportunities, ad impressions ... they will enable you to pay in various ways. In the end, it is about buying exposure to and connecting with your prospects.

Pros of Advertising on Social Media

Pro: Facebook's Edge Over Google and Bing: No Search Required

The main advantage Facebook offers In Hewlett Harbor is its capacity to reach prospects that are not actively trying to find what you offer. This doesn't mean they will not have an interest. It simply means they are not proactively performing a search when they see your ad. However, they most likely were looking for something like what you offer quite recently.

The search engines like Google are limited to the people actually searching. A person may be in the market for a lawyer, but if they aren't performing a search for one, those advertising and marketing in pay-per-click do not reach that prospect.

Pro: Facebook is Wonderful for Reaching Out to Regional Areas

• Are you a lawyer? Physician? Home repair company? A restaurant or retailer?
• For any company who does business regionally In Hewlett Harbor Facebook is an excellent way to reach your audience.
• We have the ability to focus on your prospects in many ways.
• Only want to reach women 35-65 in a couple of zip codes? Not a problem!
• Want to have a special offer on Thursdays? We are able to do that.

The beauty of Facebook is the ability to target. You can run a small marketing campaign that behaves in very big ways, by merely targeting the correct prospects, in the right market, with the right message.

In general, Facebook marketing and advertising is less pricey than Google and the other engines and reaches different people than SEO on Long Island. They cost less for each click. If you are choosing to pay per ad impression (paying for advertisements to be shown, rather than paying for clicks), that tends to come in less expensive too.

However, in our experience, clicks from Facebook vs. Google tend to be of a lower quality. It is certainly not there is a downside to Facebook. Rather, the user is in some other mind-set.

Users from Google just did a search (for example "personal injury lawyers in XYZ"). It is apparent what they want, and they're searching since they have a real need. They tend to convert from surfer to prospect at a higher rate, simply because they have a need that they need to fulfill (finding legal help).

In comparison, an ad on Facebook might catch a person's interest. They may or may not be proactively searching for a lawyer, but still have the need.

For all of those reasons, Facebook targeted traffic tend to convert at a lower rate than Google visitors... which is OK for the reasons you will learn below.

If you would like to discuss the services of our pay per click advertising agency, our local advertising professionals, SEO consultants or remarketing agency in Suffolk
please contact our offices.

Whether Facebook is really a "good deal" for your advertising budget genuinely depends on the numbers.

Suppose Google mouse clicks are $11 and Facebook visitors are $1. Which of these is superior? It depends.

• If 5% of Google actions convert, that's $200+ for a new customer.
• If 1% of Facebook actions convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook actions convert, that's $500+ for a new customer - ouch!

The point is... there isn't any "correct answer." It will depend on your advertising campaign, your offer, and exactly how the marketplace reacts to you. The "correct answer" is to test, adjust, and test yet again.

Just remember to have your visuals strong before launching ads like these. For info about our website design agency, our graphic design or our advertising consulting services in NY contact us today.

Facebook Campaigns Have To Be Maintained and Improved

Because of challenges with Facebook - and all of the variables at play - advertising campaign management is vital. Within an ad we test images, headlines, ad copy and even more. We also test the effectiveness of the pages individuals reach after clicking on your advertisements. Are they staying? Registering? Buying? We test the demographics, the targeting and also the audiences.

Some adjustments can yield 2x-10x benefits, but until we test, you won't know. Our great marketing campaign operations is the crucial component in making the most of your marketing spend with all online marketing, but particularly with Facebook.

Our lead generation in Suffolk and services of our display advertising ad agency go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063