Facebook & Social Media Advertising In Hewlett

If you're trying to reach new prospects, Facebook has to be rrnside your playbook. Social Media and Facebook marketing and advertising will give you access to people In Hewlett, possessing the interests and geo targeting you want.

Of course, everything comes at a price. You do need to pay Facebook for the visitors you get. The concern becomes, will it be worth the money?

When you connect with people In Hewlett, then what? It really depends on what you would like to accomplish. Are we pushing people to your web site? Are we trying to get people In Hewlett to become fans of your page to create "authority" status and brand recognition? Are we looking for registrations?

Prior to starting your advertising campaign, we can help you to identify precisely what you really need to accomplish.

Remember to meet with our website design agency In Hewlett to help you to succeed. Great designs by our website design company help your business and drive results!

Reaching Your Prospects In Hewlett on Facebook

There are numerous ways to appear in front of an "Audience" on Facebook:

• Concentrating on those who have been to your site before (retargeting);
• People that are enthusiasts of your page;
• Prospects that have very similar passions (which include other pages on Facebook);
• Individuals who meet demographic factors;
• People who are currently your customers;
• and the list goes on...

With Facebook, we will aim for people - by gender, age, income, occupation, job title, area, passions and much more. These individuals end up part of an "audience" which can consist of many people. Facebook does not give us that list, but it will display our advertisements to people on that list that we have created.

We can buy clicks, leads, ad impressions ... they will let you pay in many different ways. In the end, it is about getting exposure to and connecting with your prospects.

Pluses and Minuses of Advertising on Social Media

Pro: Facebook's Advantage Over Google: No Search Necessary

The primary benefit Facebook offers In Hewlett is its capacity to appear in front of prospects who are not actively looking for what you offer. This does not necessarily mean they will not be interested. It just means they are not actively performing a search when they see your ad. However, they probably were looking for something similar to what you provide very recently.

The search engines are restricted to people actually searching. A person may be considering an attorney, but if they aren't doing a search for one, those advertising in prospect pay per click do not appear in front of that prospect.

Pro: Facebook is Fantastic for Reaching Local Market Places

• Are you a lawyer? Health care provider? Home services business? A restaurant or retailer?
• For any organization who does business regionally In Hewlett Facebook is a superb technique to reach your target audience.
• We have the ability to target your prospects in numerous ways.
• Only wish to reach women 35-65 in a couple of zip codes? Not an issue!
• Want to have a special on Thursdays? We can do that.

The great thing about Facebook is the ability to target. You can operate a small campaign that behaves in huge ways, by merely concentrating on the correct prospects, in the right region, with the right message.

In general, Facebook advertising and marketing is less costly than Google and the other engines and reaches a different group of people than SEO on Long Island. They cost less for each click. If you are choosing to pay per ad impression (spending money on ads to be presented, rather than paying for clicks), that is likely to cost less as well.

However, in our experience, clicks from Facebook vs. Google are usually of a lower quality. It isn't that there is a disadvantage in Facebook. Rather, the person is in some other state of mind.

Users from Google just performed a search (for example "personal injury lawyers in XYZ"). It is obvious what they need, and they're searching because they have a true need. They tend to convert from web surfer to lead at a higher rate, since they have a current need that they need to satisfy (finding legal help).

In comparison, an ad on Facebook may catch someone's interest. They might or might not be actively shopping for an attorney, but still have the need.

For these reasons, Facebook targeted traffic often convert at a lower rate than Google visitors... which is alright for the reasons you will learn about next.

If you would like to discuss the services of our LI pay per click ad agency, our local advertising agency in Suffolk County, SEO consultants in Suffolk or remarketing campaign
please contact our offices.

Whether Facebook is a "good deal" for your advertising and marketing budget genuinely will depend on the numbers.

Suppose Google mouse clicks are $14 and Facebook clicks are $1. Which is superior? It depends.

• If 5% of Google visitors convert, that's $200+ for a new customer.
• If 1% of Facebook visitors convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook visitors convert, that's $500+ for a new customer - that hurts!

The point is... there is no "right answer." It all depends on your strategy, your offer, and how the marketplace responds to you. The "right answer" is to test, modify, and test all over again.

Just remember to have your design strong before launching ads like these. For info about our website design experts, our graphic design experts or our advertising consulting services on LI call us today.

Facebook Campaigns Have To Be Maintained and Optimized

Because of challenges with Facebook - and all of the variables at play - campaign management is essential. Within an ad we test pictures, headlines, ad copy and more. We also test the effectiveness of the landing pages individuals reach after clicking on your advertisements. Are they staying? Enrolling? Purchasing? We test the demographics, the targeting as well as the audiences.

Some adjustments can yield 2x-10x benefits, but until we test, you won't know. Our superb advertising campaign operations is the essential component in making the most of your advertising spend with all online advertising, but especially with Facebook.

Our lead generation service and services of our paid ads ad agency go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063