Facebook & Social Media Advertising In Hewlett

If you're trying to find new prospects, Facebook needs to be rrnside your playbook. Facebook and Social Media marketing will provide you with access to people In Hewlett, having the interests and geographic targeting you want.

Of course, everything comes at a price. You need to pay Facebook for the visitors you receive. The question becomes, will it be worth it?

When you connect with people In Hewlett, then what? It genuinely depends on what you want to achieve. Are we sending people to your website? Are we looking to get people In Hewlett to become fans of your page to generate "authority" status and brand reputation? Are we going for registrations?

Before launching your campaign, we are able to help you to figure out precisely what you really need to achieve.

Remember to engage our website design experts In Hewlett to aid your business to succeed. Professional designs developed by our website design experts will help and secure results!

Reaching Your Prospects In Hewlett on Facebook

There are a variety of methods to reach an "Audience" on Facebook:

• Targeting those who have been to your website previously (retargeting);
• Prospects that are fans of your page;
• People that have related interests (including other pages on Facebook);
• Potential customers who meet demographic factors;
• People who are already your customers;
• and the list goes on...

With Facebook, we can easily focus on individuals - by gender, age, salary, occupation, job title, area, passions and even more. These people become part of an "audience" which can include any number of people. Facebook does not provide us with that list, however it will show our ads to individuals on that list that we have created.

We can buy clicks, leads, advertising impressions ... they will let you pay in many different ways. In the end, it is about getting exposure to and connecting with your prospects.

Pluses and Minuses of Advertising on Social Media

Pro: Facebook's Advantage Over Google and Bing: No Search Necessary

The main benefit Facebook offers In Hewlett is its capacity to get to prospects that are not proactively looking for what you offer. This doesn't mean they won't be interested. It just means they aren't actively performing a search when they see your advertisement. However, they most likely were seeking something like what you provide quite recently.

The search engines like Google are limited to the people actually searching. A prospect may be interested in an attorney, but if they are not doing a search for one, those advertising and marketing in prospect pay per click do not reach that prospect.

Pro: Facebook is Wonderful for Getting into Local Areas

• Are you an attorney? Health care provider? Home renovation business? A restaurant or retailer?
• For any business who conducts business regionally In Hewlett Facebook is a great method to reach your target audience.
• We can concentrate on your prospects in many ways.
• Only wish to reach women 35-65 in three zip codes? No worries!
• Want to have a special offer on Wednesday? We can do that.

The great thing about Facebook is the capacity to target. You can operate a very small campaign that functions in huge ways, by merely targeting the right prospects, in the right area, with the right message.

In general, Facebook marketing is less expensive than Google and the other engines and reaches different people than SEO on Long Island. They charge less for each click. If you are choosing to pay per impression (paying for ads to be shown, rather than paying for clicks), that is likely to cost less as well.

However, in our experience, clicks from Facebook vs. Google are usually of a lower quality. It isn't that there's a downside to Facebook. Rather, the person is in a different mind-set.

Users from Google just did a search (for example "personal injury lawyers in XYZ"). It is apparent what they need, and they are searching since they have a real need. They have a tendency to convert from web surfer to prospect at a higher rate, because they have a current need that they have to fulfill (finding legal help).

In contrast, an advertisement on Facebook may catch someone's focus. They may or may not be proactively hunting for an attorney, but still have the need.

For these reasons, Facebook targeted traffic tend to convert at a lower rate than Google visitors... which is OK for the reasons you will learn next.

If you would like to discuss the services of our pay per click ad company, our local advertising company in NY, SEO advertising agency or retargeting campaign in Nassau
please contact our offices.

Whether Facebook is really a "good deal" for your advertising dollars genuinely will depend on the numbers.

Suppose Google clicks are $10 and Facebook visitors are $1. Which one is superior? It depends.

• If 5% of Google actions convert, that's $200+ for a new customer.
• If 1% of Facebook visitors convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook visitors convert, that's $500+ for a new customer - that hurts!

The point is... there isn't any "correct answer." It all depends on your strategy, your offer, and how the marketplace reacts to you. The "right answer" would be to test, adjust, and test yet again.

Just remember to have your design strong before running ads like these. For info about our web design agency, our graphic design in Suffolk County or our advertising consulting services contact us today.

Facebook Promotions Must Be Managed and Improved

Because of challenges with Facebook - and each of the variables at play - marketing campaign management is critical. Within an advertisement we test pictures, headlines, ad copy and more. We also test the strength of the pages people reach after clicking on your advertisements. Are they staying? Registering? Buying? We test the demographics, the targeting and the audiences.

Some adjustments can yield 2x-10x benefits, but until we test, you will not know. Our great campaign management is the essential component in making the most of your marketing dollars with all internet marketing, but especially with Facebook.

Our lead generation company in Suffolk and services of our display ads ad agency in Suffolk go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063