Facebook & Social Media Advertising In Harbor Isle

If you are trying to find new prospects, Facebook has to be rrnside your playbook. Social Media and Facebook advertising and marketing will give you the means to access people In Harbor Isle, having the interests and geo targeting you seek.

Obviously, everything comes at a price. You need to pay Facebook for the targeted visitors you receive. The concern becomes, can it be worth the money?

After you reach people In Harbor Isle, then what? It truly depends on what you want to accomplish. Are we pushing people to your site? Are we hoping to get people In Harbor Isle to become fans of your page to create "authority" status and brand recognition? Are we looking for sign ups?

Before starting your campaign, we are able to help you to pinpoint precisely what you really need to accomplish.

Remember to allow our website design company In Harbor Isle to serve your business to achieve results. Quality designs implemented by our website design experts help your business and drive results!

Reaching Your Prospects In Harbor Isle on Facebook

There are many approaches to reach an "Audience" on Facebook:

• Concentrating on people who have been to your web site previously (retargeting);
• People that are fans of your page;
• Potential customers that have very similar pursuits (which include other pages on Facebook);
• Potential customers who meet demographic criteria;
• Individuals who are already your customers;
• and the list goes on...

With Facebook, we can easily focus on people - by gender, age, income, career, job title, area, pursuits and even more. These individuals become part of an "audience" which may consist of many people. Facebook doesn't provide us with that list, however it will show our ads to people on that list that we have created.

We can pay for clicks, leads, advertising impressions ... they will enable you to pay in many different ways. In the end, it is about purchasing exposure to and connecting with your prospects.

Pros of Advertising on Social Media

Pro: Facebook's Advantage Over Google and Bing: No Search Necessary

The primary benefit Facebook offers In Harbor Isle is its capability to get to prospects who are not proactively looking for what you offer. This does not mean they will not have an interest. It simply means they are not proactively conducting a search when they see your ad. However, they probably were seeking something like what you offer very recently.

The search engines like Google are limited to individuals in fact searching. A prospect may be in the market for a lawyer, but if they are not performing a search for one, those advertising in prospect pay per click do not reach that prospect.

Pro: Facebook is Fantastic for Getting into Local Areas

• Are you an attorney? Doctor? Home services company? A restaurant or merchant?
• For any company who conducts business locally In Harbor Isle Facebook is a superb technique to reach your audience.
• We can focus on your prospects in numerous ways.
• Only need to reach women 35-65 in three zip codes? No worries!
• Want to have a special offer on Tuesdays? We are able to do that.

The beauty of Facebook is the capacity to target. You can run a small advertising campaign that functions in very big ways, by simply focusing on the right prospects, in the right location, with the right message.

In general, Facebook marketing and advertising is less expensive than Google and the other search engines and reaches different people than SEO on Long Island. They cost significantly less for each click. If you are opting to pay per impression (spending money on advertisements to be shown, rather than paying for clicks), that is likely to come in less expensive too.

However, in our experience, clicks from Facebook vs. Google are usually of a reduced quality. It is certainly not there's a problem with Facebook. Rather, an individual is in some other state of mind.

Users from Google just performed a search (for example "personal injury attorneys in XYZ"). It is obvious what they want, and they're browsing because they have a real need. They tend to convert from surfer to lead at a greater rate, simply because they have a current need that they must satisfy (finding legal help).

In comparison, an ad on Facebook may capture someone's attention. They might or might not be proactively searching for an attorney, but still have the need.

For all of those reasons, Facebook visitors tend to convert at a lower rate than search engine visitors... which is OK for the reasons you will learn below.

If you would like to talk about the services of our PPC advertising agency, our local ad agency, search engine optimization experts or retargeting agency on LI
please contact our offices.

Whether Facebook is really a "good deal" for your marketing spend truly will depend on the numbers.

Suppose Google clicks are $10 and Facebook actions are $1. Which one is best? It depends.

• If 5% of Google actions convert, that's $200+ for a new customer.
• If 1% of Facebook visitors convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook actions convert, that's $500+ for a new customer - ouch!

The point is... there is no "right answer." It all depends on your campaign, your offer, and exactly how the market responds to you. The "correct answer" would be to test, modify, and test all over again.

Just remember to have your visuals strong before running ads like these. For info about our web design agency, our graphic design services or our marketing consulting services contact us today.

Facebook Campaigns Must Be Maintained and Improved

Because of challenges with Facebook - and each of the variables at play - marketing campaign management is vital. Within an advertisement we test images, headlines, ad text and even more. We also test the strength of the pages people reach after clicking on your advertisements. Are they staying? Enrolling? Buying? We test the demographics, the targeting and the audiences.

Some modifications can yield 2x-10x benefits, but until we test, you will not know. Our great marketing campaign operations is the critical component in making the most of your marketing spend with all internet marketing, but particularly with Facebook.

Our lead gen company in Suffolk and services of our display ads ad agency go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063