Facebook & Social Media Advertising In Farmingdale

If you're trying to find new prospects, Facebook needs to be in your playbook. Social Media and Facebook marketing will provide you with the means to access people In Farmingdale, with the interests and geography you seek.

Needless to say, everything comes at a price. You do need to pay Facebook for the visitors you receive. The question becomes, will it be worth the cost?

Once you connect with people In Farmingdale, then what? It truly depends on what you want to accomplish. Are we sending visitors to your site? Are we hoping to get people In Farmingdale to be fans of your page to generate "authority" status and brand reputation? Are we going for registrations?

Before launching your campaign, we are able to help you to figure out what it is that you really need to achieve.

Remember to let our website design experts In Farmingdale to assist you to maximize results. Quality designs from our website design company drive success and drive results!

Reaching Your Prospects In Farmingdale on Facebook

There are lots of approaches to appear in front of an "Audience" on Facebook:

• Concentrating on those who have visited your site before (retargeting);
• People that are followers of your page;
• Prospects who have similar interests (including other pages on Facebook);
• Potential customers who meet demographic factors;
• People who are currently your customers;
• and the list goes on...

With Facebook, we can easily focus on individuals - by gender, age, salary, career, job title, location, interests and much more. These people end up part of an "audience" which may include any number of people. Facebook doesn't give us that list, however it will display our ads to people on that list that we have created.

We can buy clicks, sales opportunities, ad impressions ... they will let you pay in various ways. In the end, it is about purchasing exposure to and connecting with your prospects.

Pluses and Minuses of Advertising on Social Media

Pro: Facebook's Advantage Over Search Engines: No Search Required

The main benefit Facebook offers In Farmingdale is its ability to appear in front of prospects that are not proactively searching for what you offer. This does not necessarily mean they won't be interested. It simply means they are not proactively performing a search when they see your ad. However, they most likely were looking for something similar to what you offer very recently.

The search engines like Google are restricted to the people in fact searching. A person may be interested in a lawyer, but if they are not doing a search for one, those marketing in Google Adwords do not appear in front of that prospect.

Pro: Facebook is Wonderful for Reaching Regional Niches

• Are you an attorney? Doctor? Home repair company? A restaurant or retailer?
• For any business who conducts business regionally In Farmingdale Facebook is a superb technique to appear in front of your audience.
• We can target your prospects in numerous ways.
• Only want to reach women 35-65 in a couple of zip codes? Not a problem!
• Want to have a special on Tuesdays? We can do that.

The great thing about Facebook is the capacity to target. You can operate a very small advertising campaign that functions in very big ways, simply by targeting the right prospects, in the right location, with the appropriate message.

In general, Facebook advertising is less expensive than Google and the other engines and reaches a different group of people than SEO on Long Island. They charge less for each click. If you are choosing to pay per ad impression (paying for ads to be shown, instead of paying for clicks), that tends to cost less too.

However, in our experience, clicks from Facebook vs. Google are usually of a lower quality. It is certainly not there's a downside to Facebook. Rather, the user is in some other frame of mind.

Users from Google just did a search (such as "personal injury lawyers in XYZ"). It is apparent what they need, and they're browsing because they have a genuine need. They have a tendency to convert from surfer to prospect at a higher rate, since they have a current need that they have to fulfill (finding legal help).

In contrast, an ad on Facebook may catch someone's interest. They might or might not be actively looking for an attorney, but still have the need.

For all of those reasons, Facebook targeted traffic often convert at a lower rate than search engine visitors... which is OK for the reasons you will learn next.

If you would like to discuss the services of our PPC ad consultants, our local ad experts, SEO ad agency on Long Island or remarketing agencies in Suffolk County
please contact our offices.

Whether Facebook is really a "great deal" for your marketing dollars genuinely will depend on the numbers.

Suppose search engine clicks are $11 and Facebook actions are $1. Which of these is better? It depends.

• If 5% of Google visitors convert, that's $200+ for a new customer.
• If 1% of Facebook actions convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook actions convert, that's $500+ for a new customer - that hurts!

The point is... there is no "right answer." It will depend on your campaign, your offer, and how the marketplace responds to you. The "right answer" is to test, adjust, and test yet again.

Just remember to have your design strong before running ads like these. For info about our Suffolk County website design consultants, our graphic design or our advertising consulting services contact us today.

Facebook Campaigns Must Be Maintained and Improved

Because of challenges with Facebook - and all of the variables at play - advertising campaign management is critical. Within an advertisement we test images, headlines, ad copy and even more. We also test the effectiveness of the landing pages people reach after clicking on your ads. Are they staying? Joining? Buying? We test the demographics, the targeting and the audiences.

Some adjustments can yield 2x-10x results, but until we test, you will not know. Our superb marketing campaign operations is the essential component in making the most of your advertising dollars with all online advertising, but particularly with Facebook.

Our lead generation service and services of our paid media ad agency go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063