Facebook & Social Media Advertising In East Massapequa

If you're trying to reach new prospects, Facebook has to be rrnside your playbook. Facebook and Social Media marketing and advertising will give you access to people In East Massapequa, possessing the interests and geographic targeting you seek.

Of course, everything comes at a price. You do need to pay Facebook for the targeted traffic you receive. The concern becomes, can it be worth the money?

After you connect with people In East Massapequa, then what? It really depends on what you would like to accomplish. Are we driving people to your web site? Are we looking to get people In East Massapequa to become fans of your page to generate "authority" status and brand recognition? Are we going for sign ups?

Before starting your marketing campaign, we are able to help you to determine what it is that you need to achieve.

Remember to allow our website design agency In East Massapequa to assist your business to maximize results. Great designs from our website design company help you and drive results!

Reaching Your Prospects In East Massapequa on Facebook

There are many ways to reach an "Audience" on Facebook:

• Concentrating on people who have been to your website in the past (retargeting);
• People who are enthusiasts of your page;
• Prospects that have similar pursuits (including other pages on Facebook);
• People who meet demographic criteria;
• Prospects that are currently your customers;
• and the list goes on...

With Facebook, we're able to focus on individuals - by gender, age, salary, career, job title, location, interests and much more. These individuals become part of an "audience" which may include any number of people. Facebook doesn't give us that list, but it will display our advertisements to people on that list that we have created.

We can pay for clicks, leads, ad impressions ... they will enable you to pay in many different ways. In the end, it is about getting exposure to and connecting with your prospects.

Pros of Advertising on Facebook

Pro: Facebook's Advantage Over Google and Bing: No Search Necessary

The primary advantage Facebook offers In East Massapequa is its capability to get to prospects who are not proactively searching for what you offer. This does not necessarily mean they won't be interested. It just means they are not proactively performing a search when they view your advertisement. However, they probably were looking for something such as what you provide quite recently.

The search engines are restricted to the people actually searching. A prospect may be in the market for an attorney, but if they are not doing a search for one, those advertising in Google Adwords do not reach that prospect.

Pro: Facebook is Fantastic for Getting to Regional Markets

• Are you an attorney? Doctor? Home services company? A restaurant or store?
• For any company who conducts business regionally In East Massapequa Facebook is a superb method to reach your audience.
• We are able to focus on your prospects in several ways.
• Only wish to reach women 35-65 in a few zip codes? Not an issue!
• Want to have a special offer on Mondays? We can do that.

The appeal of Facebook is the capacity to target. You can operate a very small marketing campaign that behaves in very big ways, by merely focusing on the correct prospects, in the right region, with the appropriate message.

In general, Facebook marketing and advertising is less expensive than Google and the other engines and reaches a different group of people than SEO on Long Island. They charge less for each click. If you are opting to pay per impression (spending money on advertisements to be presented, instead of paying for clicks), that tends to cost less as well.

However, in our experience, clicks from Facebook vs. Google tend to be of a lower quality. It is not that there's a problem with Facebook. Rather, an individual is in some other mind-set.

Users from Google just did a search (such as "personal injury attorneys in XYZ"). It is clear what they want, and they are searching because they have a true need. They tend to convert from web surfer to qualified prospect at a greater rate, simply because they have a current need that they need to satisfy (finding legal help).

In comparison, an ad on Facebook may capture someone's attention. They might or might not be actively hunting for an attorney, but still have the need.

For these reasons, Facebook targeted traffic tend to convert at a lower rate than Google visitors... which is fine for the reasons you will learn next.

If you would like to talk about the services of our PPC ad consultants, our local ad agency in Nassau County, SEO ad agency in Nassau or retargeting campaign
please contact our offices.

Whether Facebook is a "great deal" for your marketing budget really will depend on the numbers.

Suppose Google mouse clicks are $10 and Facebook actions are $1. Which one is better? It depends.

• If 5% of Google actions convert, that's $200+ for a new customer.
• If 1% of Facebook actions convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook actions convert, that's $500+ for a new customer - ouch!

The point is... there is no "correct answer." It all depends on your marketing campaign, your offer, and the way the market responds to you. The "correct answer" would be to test, adjust, and test all over again.

Just remember to have your design strong before launching ads like these. For info about our Long Island website design consultants, our graphic design experts in Suffolk or our advertising consulting services contact us today.

Facebook Promotions Have To Be Managed and Optimized

Because of challenges with Facebook - and each of the variables at play - marketing campaign supervision is essential. Within an advertisement we test pictures, headlines, ad text and even more. We also test the effectiveness of the pages individuals reach after clicking on your ads. Are they staying? Signing up? Purchasing? We test the demographics, the targeting and the audiences.

Some modifications can yield 2x-10x benefits, but until we test, you won't know. Our exceptional marketing campaign management is the critical component in making the most of your advertising dollars with all internet advertising, but especially with Facebook.

Our lead generation service in Nassau County and services of our display advertising advertising agency go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063