Facebook & Social Media Advertising In East Massapequa

If you're trying to reach new prospects, Facebook needs to be in your playbook. Facebook and Social Media advertising will give you the means to access people In East Massapequa, with the interests and geography you want.

Obviously, everything comes at a price. You do need to pay Facebook for the visitors you receive. The question becomes, is it worth the money?

Once you reach people In East Massapequa, then what? It genuinely depends on what you would like to achieve. Are we driving visitors to your site? Are we looking to get people In East Massapequa to become fans of your page to create "authority" status and brand recognition? Are we looking for registrations?

Before starting your advertising campaign, we are able to help you to determine what it is that you need to accomplish.

Remember to talk to our website design company In East Massapequa to assist your business to achieve results. Powerful designs implemented by our website design agency help your business and achieve results!

Reaching Your Prospects In East Massapequa on Facebook

There are a variety of approaches to appear in front of an "Audience" on Facebook:

• Targeting people who have visited your site previously (retargeting);
• Individuals who are enthusiasts of your page;
• People who may have related pursuits (which include other pages on Facebook);
• People who meet demographic criteria;
• Prospects who are already your customers;
• and the list goes on...

With Facebook, we're able to target individuals - by gender, age, salary, profession, job title, location, interests and more. These people become part of an "audience" which may consist of any number of individuals. Facebook doesn't provide us with that list, but it will display our advertisements to people on that list that we have created.

We can buy clicks, leads, ad impressions ... they will let you pay in various ways. In the end, it is about purchasing exposure to and connecting with your prospects.

Pluses and Minuses of Advertising on Facebook

Pro: Facebook's Advantage Over Google: No Search Necessary

The main advantage Facebook offers In East Massapequa is its capability to appear in front of prospects that are not actively searching for what you offer. This doesn't mean they will not have an interest. It simply means they are not actively conducting a search when they view your ad. However, they probably were looking for something similar to what you offer quite recently.

The search engines are restricted to individuals in fact searching. A prospect may be interested in a lawyer, but if they aren't doing a search for one, those advertising and marketing in prospect pay per click do not appear in front of that prospect.

Pro: Facebook is Perfect for Getting to Local Niches

• Are you a lawyer? Doctor? Home repair company? A restaurant or merchant?
• For any organization who does business regionally In East Massapequa Facebook is a superb technique to reach your target audience.
• We have the ability to focus on your prospects in many ways.
• Only want to reach women 35-65 in 3 zip codes? No problem!
• Want to have a special on Mondays? We are able to do that.

The great thing about Facebook is the ability to target. You can run a very small advertising campaign that behaves in huge ways, by simply targeting the right prospects, in the right geography, with the appropriate message.

In general, Facebook marketing and advertising is less pricey than Google and the other engines and reaches different people than SEO on Long Island. They charge significantly less per click. If you are choosing to pay per ad view (spending money on advertisements to be presented, instead of paying for clicks), that is likely to cost less as well.

However, in our experience, clicks from Facebook vs. Google tend to be of a lower quality. It isn't that there is a challenge with Facebook. Rather, the person is in some other state of mind.

Users from Google just performed a search (such as "personal injury lawyers in XYZ"). It is obvious what they want, and they are searching since they have a true need. They tend to convert from web surfer to qualified prospect at a higher rate, since they have a need that they must fulfill (finding legal help).

In contrast, an advertisement on Facebook may catch a person's attention. They might or might not be proactively shopping for a lawyer, but still have the need.

For all of those reasons, Facebook targeted traffic tend to convert at a lower rate than Google visitors... which is alright for the reasons you will learn about next.

If you would like to talk about the services of our New York pay per click advertising agency, our local ad agency, SEO ad agency or retargeting campaign
please contact our offices.

Whether Facebook is really a "good deal" for your advertising dollars really will depend on the numbers.

Suppose Google mouse clicks are $12 and Facebook actions are $1. Which one is superior? It depends.

• If 5% of Google visitors convert, that's $200+ for a new customer.
• If 1% of Facebook visitors convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook visitors convert, that's $500+ for a new customer - that hurts!

The point is... there isn't any "correct answer." It will depend on your campaign, your offer, and how the market responds to you. The "correct answer" would be to test, adjust, and test again.

Just remember to have your design strong before launching ads like these. For info about our Nassau web design agency, our graphic design or our marketing consulting services contact us today.

Facebook Promotions Have To Be Maintained and Improved

Because of challenges with Facebook - and all of the variables at play - campaign management is vital. Within an advertisement we test pictures, headlines, ad copy and even more. We also test the effectiveness of the landing pages people reach after clicking on your advertisements. Are they staying? Joining? Purchasing? We test the demographics, the targeting and the audiences.

Some modifications can yield 2x-10x results, but until we test, you won't know. Our superb advertising campaign operations is the essential component in making the most of your advertising dollars with all internet marketing, but particularly with Facebook.

Our lead generation service and services of our display advertising professionals in Nassau County go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063