Facebook & Social Media Advertising In East Islip

If you are trying to find new prospects, Facebook needs to be rrnside your playbook. Facebook and Social Media marketing will give you the means to access people In East Islip, possessing the interests and geographic targeting you seek.

Needless to say, everything comes at a price. You must pay Facebook for the targeted visitors you receive. The question becomes, will it be worth the money?

Once you appear in front of people In East Islip, then what? It really depends on what you want to achieve. Are we pushing visitors to your web site? Are we looking to get people In East Islip to be fans of your page to generate "authority" status and brand reputation? Are we going for sign ups?

Before launching your advertising campaign, we can help you to figure out precisely what you really need to achieve.

Remember to meet with our website design agency In East Islip to work with you to maximize results. Effective designs from our website design agency help your business and drive results!

Reaching Your Prospects In East Islip on Facebook

There are many approaches to appear in front of an "Audience" on Facebook:

• Targeting people who have visited your web site before (retargeting);
• Potential customers who are fans of your page;
• Prospects that have very similar interests (including other pages on Facebook);
• Individuals who meet demographic factors;
• Prospects who are currently your customers;
• and the list goes on...

With Facebook, we're able to target people - by gender, age, income, career, job title, location, pursuits and much more. These people end up part of an "audience" which can include many individuals. Facebook doesn't provide us with that list, however it will present our ads to individuals on that list that we have created.

We can pay for clicks, leads, ad impressions ... they will let you pay in many different ways. In the end, it is about buying exposure to and connecting with your prospects.

Pros of Advertising on Social Media and Facebook

Pro: Facebook's Edge Over Google and Bing: No Search Needed

The primary benefit Facebook offers In East Islip is its capacity to reach prospects that are not actively trying to find what you offer. This does not necessarily mean they will not have an interest. It simply means they aren't actively conducting a search when they view your ad. However, they most likely were looking for something similar to what you offer quite recently.

The search engines like Google are limited to people actually searching. A prospect may be interested in a lawyer, but if they are not doing a search for one, those marketing in pay-per-click do not appear in front of that prospect.

Pro: Facebook is Perfect for Getting to Regional Areas

• Are you a lawyer? Health care provider? Home renovation company? A restaurant or store?
• For any company who does business regionally In East Islip Facebook is a superb way to reach your target audience.
• We have the ability to focus on your prospects in several ways.
• Only need to reach women 35-65 in a couple of zip codes? Not a problem!
• Want to have a special offer on Thursdays? We are able to do that.

The appeal of Facebook is the ability to target. You can operate a small advertising campaign that behaves in huge ways, by just concentrating on the correct prospects, in the right geography, with the right message.

In general, Facebook marketing and advertising is less expensive than Google and the other search engines and reaches different people than SEO on Long Island. They cost significantly less for each click. If you are opting to pay per ad view (paying for advertisements to be presented, instead of paying for clicks), that tends to come in less expensive too.

However, in our experience, clicks from Facebook vs. Google tend to be of a lower quality. It is certainly not there's a disadvantage in Facebook. Rather, the user is in a different state of mind.

Users from Google just performed a search (for example "personal injury attorneys in XYZ"). It is clear what they need, and they are searching because they have a real need. They have a tendency to convert from surfer to prospect at a higher rate, simply because they have a need that they must fulfill (finding legal help).

In contrast, an ad on Facebook might capture a person's attention. They might or might not be actively searching for a lawyer, but still have the need.

For all of those reasons, Facebook visitors tend to convert at a lower rate than search engine visitors... which is OK for the reasons you will learn about next.

If you would like to discuss the services of our Suffolk PPC ad agency, our local ad agency on Long Island, SEO ad agency in Suffolk County or retargeting campaign
please contact our offices.

Whether Facebook is a "good deal" for your marketing dollars genuinely depends upon the numbers.

Suppose Bing mouse clicks are $10 and Facebook actions are $1. Which is superior? It depends.

• If 5% of Google actions convert, that's $200+ for a new customer.
• If 1% of Facebook actions convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook actions convert, that's $500+ for a new customer - that hurts!

The point is... there is no "correct answer." It all depends on your strategy, your offer, and the way the marketplace responds to you. The "right answer" is to test, modify, and test again.

Just remember to have your design strong before running ads like these. For info about our NY web site design company, our graphic design services in Nassau County or our online marketing consulting services in Suffolk call us today.

Facebook Strategies Have To Be Maintained and Optimized

Because of challenges with Facebook - and all of the variables at play - marketing campaign management is essential. Within an ad we test pictures, headlines, ad copy and even more. We also test the effectiveness of the pages individuals reach after clicking on your advertisements. Are they staying? Signing up? Buying? We test the demographics, the targeting and the audiences.

Some changes can yield 2x-10x results, but until we test, you will not know. Our superb campaign management is the essential component in making the most of your marketing and advertising spend with all internet advertising, but especially with Facebook.

Our lead generation in New York and services of our display advertising ad agency in Nassau go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063