Facebook & Social Media Advertising In East Islip

If you are trying to reach new prospects, Facebook needs to be rrnside your playbook. Social Media and Facebook advertising will give you access to people In East Islip, having the interests and geo targeting you want.

Of course, everything comes at a cost. You must pay Facebook for the traffic you get. The concern becomes, will it be worth the cost?

When you reach people In East Islip, then what? It genuinely depends on what you would like to accomplish. Are we driving visitors to your website? Are we hoping to get people In East Islip to become fans of your page to generate "authority" status and brand reputation? Are we looking for sign ups?

Prior to starting your campaign, we can help you to identify what it is that you need to accomplish.

Remember to allow our website design company In East Islip to assist you to achieve real results. Strong designs created by our website design experts will help and achieve results!

Reaching Your Prospects In East Islip on Facebook

There are numerous approaches to reach an "Audience" on Facebook:

• Concentrating on those who have visited your website in the past (retargeting);
• People that are enthusiasts of your page;
• Potential customers who have similar interests (which include other pages on Facebook);
• Potential customers who meet demographic factors;
• People that are currently your customers;
• and the list goes on...

With Facebook, we can easily focus on people - by gender, age, income, career, job title, location, interests and even more. These people end up part of an "audience" which can include any number of people. Facebook does not give us that list, however it will show our advertisements to individuals on that list that we have created.

We can buy clicks, sales opportunities, ad impressions ... they will enable you to pay in various ways. In the end, it is about buying exposure to and connecting with your prospects.

Pros of Advertising on Social Media

Pro: Facebook's Edge Over Google: No Search Needed

The primary advantage Facebook offers In East Islip is its capability to reach prospects who are not proactively looking for what you offer. This does not mean they won't have an interest. It just means they are not actively conducting a search when they view your advertisement. However, they probably were looking for something such as what you provide very recently.

The search engines like Google are limited to individuals actually searching. A person may be considering a lawyer, but if they are not performing a search for one, those marketing in Google Adwords do not reach that prospect.

Pro: Facebook is Fantastic for Reaching Local Niches

• Are you a lawyer? Doctor? Home repair business? A restaurant or store?
• For any company who does business locally In East Islip Facebook is a superb method to reach your target audience.
• We have the ability to concentrate on your prospects in several ways.
• Only want to reach women 35-65 in a couple of zip codes? Not an issue!
• Want to have a special on Tuesdays? We are able to do that.

The great thing about Facebook is the capacity to target. You can run a small advertising campaign that functions in huge ways, by just targeting the right prospects, in the right region, with the appropriate message.

In general, Facebook marketing and advertising is less costly than Google and the other engines and reaches different people than SEO on Long Island. They cost less per click. If you are opting to pay per ad impression (paying for advertisements to be presented, rather than paying for clicks), that tends to cost less too.

However, in our experience, clicks from Facebook vs. Google tend to be of a reduced quality. It is certainly not there is a downside to Facebook. Rather, the person is in some other frame of mind.

Users from Google just performed a search (such as "personal injury attorneys in XYZ"). It is clear what they need, and they're browsing because they have a true need. They have a tendency to convert from web surfer to prospect at a greater rate, because they have a need that they need to satisfy (finding legal help).

In comparison, an ad on Facebook may capture a person's focus. They might or might not be proactively hunting for a lawyer, but still have the need.

For these reasons, Facebook visitors tend to convert at a lower rate than search engine visitors... which is alright for the reasons you will learn below.

If you would like to discuss the services of our pay per click ad agency, our local ad agency in Suffolk County, SEO ad agency on Long Island or remarketing campaign in Suffolk County
please contact our offices.

Whether Facebook is a "great deal" for your marketing and advertising dollars really depends upon the numbers.

Suppose search engine clicks are $14 and Facebook clicks are $1. Which is best? It depends.

• If 5% of Google visitors convert, that's $200+ for a new customer.
• If 1% of Facebook actions convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook actions convert, that's $500+ for a new customer - that hurts!

The point is... there is no "right answer." It all depends on your advertising campaign, your offer, and exactly how the marketplace reacts to you. The "right answer" would be to test, modify, and test again.

Just remember to have your visuals strong before launching ads like these. For info about our Nassau web design consultants, our graphic design in Suffolk or our marketing consulting services in Suffolk contact us today.

Facebook Campaigns Must Be Maintained and Optimized

Because of challenges with Facebook - and all of the variables at play - campaign supervision is essential. Within an advertisement we test images, headlines, ad text and even more. We also test the effectiveness of the landing pages individuals reach after clicking on your ads. Are they staying? Joining? Purchasing? We test the demographics, the targeting as well as the audiences.

Some modifications can yield 2x-10x benefits, but until we test, you will not know. Our outstanding advertising campaign management is the crucial component in making the most of your marketing and advertising spend with all internet advertising, but particularly with Facebook.

Our lead generation company on L.I. and services of our display advertising company go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063