Facebook & Social Media Advertising In Copiague

If you are trying to find new prospects, Facebook must be in your playbook. Social Media and Facebook marketing will provide you with the means to access people In Copiague, with the interests and geography you seek.

Needless to say, everything comes at a price. You need to pay Facebook for the targeted traffic you receive. The question becomes, is it worth it?

After you appear in front of people In Copiague, then what? It genuinely depends on what you want to accomplish. Are we driving visitors to your website? Are we hoping to get people In Copiague to be fans of your page to generate "authority" status and brand reputation? Are we going for registrations?

Before launching your campaign, we are able to help you to figure out precisely what you need to achieve.

Remember to engage our website design experts In Copiague to serve your business to succeed. Exceptional designs implemented by our website design agency drive success and drive results!

Reaching Your Prospects In Copiague on Facebook

There are many ways to appear in front of an "Audience" on Facebook:

• Targeting those who have visited your website previously (retargeting);
• Individuals that are fans of your page;
• People that have very similar pursuits (which include other pages on Facebook);
• People who meet demographic considerations;
• Individuals who are already your customers;
• and the list goes on...

With Facebook, we are able to focus on individuals - by gender, age, income, occupation, job title, location, passions and much more. These people become part of an "audience" which may include any number of people. Facebook doesn't give us that list, but it will show our advertisements to individuals on that list that we have created.

We can pay for clicks, sales opportunities, ad impressions ... they will enable you to pay in various ways. In the end, it is about getting exposure to and connecting with your prospects.

Pluses and Minuses of Advertising on Social Media and Facebook

Pro: Facebook's Advantage Over Google: No Search Necessary

The primary advantage Facebook offers In Copiague is its capacity to get to prospects who are not proactively trying to find what you offer. This does not mean they won't be interested. It just means they are not actively performing a search when they see your ad. However, they probably were looking for something such as what you provide very recently.

The search engines are limited to the people in fact searching. A person may be considering legal counsel, but if they aren't performing a search for one, those advertising and marketing in prospect pay per click do not reach that prospect.

Pro: Facebook is Great for Reaching Regional Areas

• Are you a lawyer? Medical professional? Home renovation company? A restaurant or retailer?
• For any business who does business regionally In Copiague Facebook is an excellent method to appear in front of your target audience.
• We have the ability to target your prospects in numerous ways.
• Only want to reach women 35-65 in a few zip codes? No worries!
• Want to have a special on Mondays? We are able to do that.

The attractiveness of Facebook is the capacity to target. You can run a small marketing campaign that behaves in huge ways, simply by concentrating on the right prospects, in the right market, with the appropriate message.

In general, Facebook advertising is less pricey than Google and the other search engines and reaches a different group of people than SEO on Long Island. They cost less per click. If you are opting to pay per ad impression (spending money on advertisements to be shown, rather than paying for clicks), that tends to come in less expensive too.

However, in our experience, clicks from Facebook vs. Google tend to be of a reduced quality. It isn't that there's a downside to Facebook. Rather, the person is in some other frame of mind.

Users from Google just performed a search (such as "personal injury lawyers in XYZ"). It is obvious what they want, and they are searching because they have a genuine need. They have a tendency to convert from web surfer to lead at a higher rate, since they have a current need that they must fulfill (finding legal help).

In comparison, an advertisement on Facebook may capture someone's focus. They might or might not be proactively searching for an attorney, but still have the need.

For all of those reasons, Facebook visitors tend to convert at a lower rate than Google visitors... which is fine for the reasons you will discover below.

If you would like to discuss the services of our Nassau PPC advertising company, our local ad agency in New York, SEO professionals in Suffolk County or retargeting campaign in New York
please contact our offices.

Whether Facebook is really a "good deal" for your marketing and advertising dollars really will depend on the numbers.

Suppose Bing clicks are $11 and Facebook actions are $1. Which of these is best? It depends.

• If 5% of Google actions convert, that's $200+ for a new customer.
• If 1% of Facebook actions convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook actions convert, that's $500+ for a new customer - ouch!

The point is... there isn't any "correct answer." It will depend on your marketing campaign, your offer, and how the market reacts to you. The "correct answer" would be to test, adjust, and test yet again.

Just remember to have your design strong before launching ads like these. For info about our web site design experts, our graphic design or our advertising consulting services in NY contact us today.

Facebook Campaigns Have To Be Managed and Improved

Because of challenges with Facebook - and each of the variables at play - campaign management is vital. Within an advertisement we test graphics, headlines, ad copy and more. We also test the strength of the landing pages people reach after clicking on your advertisements. Are they staying? Registering? Buying? We test the demographics, the targeting as well as the audiences.

Some changes can yield 2x-10x results, but until we test, you won't know. Our outstanding advertising campaign management is the essential component in making the most of your advertising and marketing dollars with all internet marketing, but especially with Facebook.

Our lead gen company on Long Island and services of our display advertising ad agency go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063