Facebook & Social Media Advertising In Copiague

If you're trying to find new prospects, Facebook must be rrnside your playbook. Social Media and Facebook marketing will provide you with the means to access people In Copiague, with the interests and geo targeting you seek.

Needless to say, everything comes at a price. You must pay Facebook for the targeted traffic you receive. The concern becomes, will it be worth the cost?

When you reach people In Copiague, then what? It really depends on what you would like to accomplish. Are we driving visitors to your website? Are we hoping to get people In Copiague to be fans of your page to create "authority" status and brand reputation? Are we looking for sign ups?

Before launching your marketing campaign, we are able to help you to determine what it is that you really need to achieve.

Remember to engage our website design company In Copiague to aid your business to achieve results. Effective designs implemented by our website design agency can help and achieve results!

Reaching Your Prospects In Copiague on Facebook

There are a variety of ways to reach an "Audience" on Facebook:

• Concentrating on individuals who have been to your website previously (retargeting);
• Potential customers who are followers of your page;
• Prospects who may have related passions (which include other pages on Facebook);
• People who meet demographic factors;
• Individuals who are already your customers;
• and the list goes on...

With Facebook, we are able to aim for individuals - by gender, age, salary, career, job title, area, pursuits and much more. These individuals become part of an "audience" which can include any number of people. Facebook doesn't give us that list, but it will present our ads to people on that list that we have created.

We can pay for clicks, leads, ad impressions ... they will let you pay in many different ways. In the end, it is about buying exposure to and connecting with your prospects.

Pros of Advertising on Social Media

Pro: Facebook's Edge Over Search Engines: No Search Required

The main benefit Facebook offers In Copiague is its capability to reach prospects that are not actively looking for what you offer. This does not necessarily mean they will not have an interest. It just means they aren't proactively performing a search when they see your advertisement. However, they most likely were hoping to find something like what you provide quite recently.

The search engines are restricted to people in fact searching. A person may be considering legal counsel, but if they are not doing a search for one, those advertising in Google Adwords do not appear in front of that prospect.

Pro: Facebook is Ideal for Reaching Local Niches

• Are you a lawyer? Health care provider? Home renovation business? A restaurant or retailer?
• For any organization who does business locally In Copiague Facebook is an excellent technique to reach your target audience.
• We have the ability to concentrate on your prospects in numerous ways.
• Only need to reach women 35-65 in 3 zip codes? Not an issue!
• Want to have a special on Mondays? We can do that.

The great thing about Facebook is the ability to target. You can operate a very small campaign that behaves in very big ways, simply by concentrating on the right prospects, in the right region, with the appropriate message.

In general, Facebook advertising and marketing is less pricey than Google and the other search engines and reaches different people than SEO on Long Island. They charge less per click. If you are choosing to pay per ad impression (paying for ads to be presented, rather than paying for clicks), that tends to come in less expensive too.

However, in our experience, clicks from Facebook vs. Google tend to be of a lower quality. It isn't that there is a downside to Facebook. Rather, the user is in some other frame of mind.

Users from Google just performed a search (such as "personal injury lawyers in XYZ"). It is obvious what they need, and they're searching since they have a actual need. They have a tendency to convert from web surfer to prospect at a greater rate, simply because they have a need that they have to fulfill (finding legal help).

In comparison, an ad on Facebook might capture a person's attention. They may or may not be proactively hunting for a lawyer, but still have the need.

For all of those reasons, Facebook visitors often convert at a lower rate than search engine visitors... which is OK for the reasons you will learn about below.

If you would like to talk about the services of our PPC advertising agency, our local advertising agency in Suffolk, search engine optimization ad agency in Suffolk or remarketing campaign
please contact our offices.

Whether Facebook is a "good deal" for your advertising and marketing dollars really depends upon the numbers.

Suppose search engine clicks are $11 and Facebook actions are $1. Which is better? It depends.

• If 5% of Google visitors convert, that's $200+ for a new customer.
• If 1% of Facebook visitors convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook visitors convert, that's $500+ for a new customer - that hurts!

The point is... there is no "correct answer." It all depends on your advertising campaign, your offer, and how the market reacts to you. The "right answer" would be to test, adjust, and test yet again.

Just remember to have your visuals strong before launching ads like these. For info about our Nassau website design gurus, our graphic design in Suffolk or our marketing consulting services contact us today.

Facebook Strategies Need To Be Maintained and Optimized

Because of challenges with Facebook - and each of the variables at play - campaign supervision is critical. Within an ad we test graphics, headlines, ad copy and more. We also test the effectiveness of the pages individuals reach after clicking on your advertisements. Are they staying? Enrolling? Purchasing? We test the demographics, the targeting as well as the audiences.

Some changes can yield 2x-10x benefits, but until we test, you won't know. Our superb advertising campaign management is the essential component in making the most of your marketing and advertising dollars with all internet advertising, but especially with Facebook.

Our lead generation service and services of our display ads professionals go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063