Facebook & Social Media Advertising In Commack

If you're trying to reach new prospects, Facebook needs to be rrnside your playbook. Social Media and Facebook advertising and marketing will provide you with the means to access people In Commack, possessing the interests and geography you seek.

Obviously, everything comes at a price. You must pay Facebook for the traffic you get. The question becomes, will it be worth it?

When you reach people In Commack, then what? It truly depends on what you would like to achieve. Are we sending people to your site? Are we looking to get people In Commack to become fans of your page to build "authority" status and brand recognition? Are we going for registrations?

Before starting your marketing campaign, we can help you to pinpoint what it is that you need to accomplish.

Remember to allow our website design agency In Commack to serve your business to achieve real results. Professional designs created by our website design experts help you and secure results!

Reaching Your Prospects In Commack on Facebook

There are numerous methods to appear in front of an "Audience" on Facebook:

• Concentrating on people who have been to your web site in the past (retargeting);
• Potential customers that are enthusiasts of your page;
• Potential customers who have very similar passions (which include other pages on Facebook);
• Prospects who meet demographic considerations;
• Individuals who are currently your customers;
• and the list goes on...

With Facebook, we can easily target people - by gender, age, income, profession, job title, area, passions and much more. These individuals end up part of an "audience" which can include many individuals. Facebook does not give us that list, however it will present our advertisements to individuals on that list that we have created.

We can pay for clicks, leads, ad impressions ... they will let you pay in various ways. In the end, it is about buying exposure to and connecting with your prospects.

Pros of Advertising on Social Media

Pro: Facebook's Advantage Over Search Engines: No Search Necessary

The primary advantage Facebook offers In Commack is its capability to reach prospects who are not proactively searching for what you offer. This doesn't mean they won't have an interest. It just means they are not proactively conducting a search when they view your ad. However, they most likely were seeking something similar to what you offer quite recently.

The search engines are restricted to the people actually searching. A person may be interested in legal counsel, but if they are not doing a search for one, those advertising and marketing in pay-per-click do not appear in front of that prospect.

Pro: Facebook is Great for Getting into Regional Niches

• Are you a lawyer? Medical professional? Home repair business? A restaurant or store?
• For any company who conducts business locally In Commack Facebook is an excellent method to reach your target audience.
• We have the ability to focus on your prospects in numerous ways.
• Only need to reach women 35-65 in a few zip codes? Not an issue!
• Want to have a special offer on Tuesdays? We can do that.

The great thing about Facebook is the capacity to target. You can run a small campaign that behaves in huge ways, by merely focusing on the right prospects, in the right region, with the right message.

In general, Facebook marketing is less expensive than Google and the other search engines and reaches different people than SEO on Long Island. They cost less per click. If you are choosing to pay per ad impression (paying for ads to be shown, rather than paying for clicks), that tends to come in less expensive as well.

However, in our experience, clicks from Facebook vs. Google tend to be of a lower quality. It is certainly not there is a problem with Facebook. Rather, the person is in some other mind-set.

Users from Google just did a search (such as "personal injury attorneys in XYZ"). It is obvious what they need, and they're browsing since they have a genuine need. They have a tendency to convert from surfer to prospect at a higher rate, since they have a need that they have to fulfill (finding legal help).

In contrast, an ad on Facebook might capture a person's interest. They might or might not be actively shopping for an attorney, but still have the need.

For these reasons, Facebook visitors often convert at a lower rate than Google visitors... which is fine for the reasons you will learn next.

If you would like to discuss the services of our New York pay per click ad agency, our local advertising agency in Suffolk, search engine optimization advertising agency in Nassau County or remarketing agency in Suffolk
please contact our offices.

Whether Facebook is a "good deal" for your advertising and marketing dollars genuinely will depend on the numbers.

Suppose Bing clicks are $10 and Facebook clicks are $1. Which of these is best? It depends.

• If 5% of Google actions convert, that's $200+ for a new customer.
• If 1% of Facebook visitors convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook actions convert, that's $500+ for a new customer - that hurts!

The point is... there isn't any "right answer." It will depend on your campaign, your offer, and how the marketplace responds to you. The "correct answer" would be to test, adjust, and test yet again.

Just remember to have your design strong before running ads like these. For info about our New York web design experts, our graphic design or our marketing consulting services in NY contact us today.

Facebook Campaigns Have To Be Managed and Optimized

Because of challenges with Facebook - and all of the variables at play - campaign supervision is vital. Within an ad we test images, headlines, ad copy and more. We also test the effectiveness of the pages people reach after clicking on your advertisements. Are they staying? Joining? Buying? We test the demographics, the targeting and also the audiences.

Some modifications can yield 2x-10x benefits, but until we test, you will not know. Our great marketing campaign management is the crucial component in making the most of your advertising spend with all online marketing, but particularly with Facebook.

Our lead generation company on L.I. and services of our paid media advertising agency on Long Island go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063