Facebook & Social Media Advertising In Cedarhurst

If you are trying to reach new prospects, Facebook needs to be in your playbook. Facebook and Social Media advertising and marketing will give you the means to access people In Cedarhurst, possessing the interests and geographic targeting you seek.

Of course, everything comes at a cost. You do need to pay Facebook for the visitors you get. The question becomes, will it be worth the money?

When you appear in front of people In Cedarhurst, then what? It really depends on what you want to achieve. Are we pushing visitors to your site? Are we trying to get people In Cedarhurst to become fans of your page to build "authority" status and brand recognition? Are we looking for registrations?

Prior to launching your marketing campaign, we are able to help you to determine precisely what you need to achieve.

Remember to meet with our website design agency In Cedarhurst to work with you to achieve results. Powerful designs by our website design experts drive success and drive results!

Reaching Your Prospects In Cedarhurst on Facebook

There are numerous ways to reach an "Audience" on Facebook:

• Focusing on individuals who have been to your site in the past (retargeting);
• People that are enthusiasts of your page;
• Individuals who have similar passions (which include other pages on Facebook);
• People who meet demographic factors;
• People that are currently your customers;
• and the list goes on...

With Facebook, we can easily aim for individuals - by gender, age, income, career, job title, location, hobbies and much more. These people become part of an "audience" which can include any number of individuals. Facebook does not give us that list, however it will display our ads to people on that list that we have created.

We can buy clicks, sales opportunities, advertising impressions ... they will let you pay in many different ways. In the end, it is about purchasing exposure to and connecting with your prospects.

Pluses and Minuses of Advertising on Facebook

Pro: Facebook's Edge Over Google: No Search Needed

The main benefit Facebook offers In Cedarhurst is its capability to reach prospects that are not proactively looking for what you offer. This doesn't mean they will not have an interest. It just means they are not actively performing a search when they view your advertisement. However, they most likely were seeking something such as what you offer very recently.

The search engines are restricted to individuals actually searching. A person may be in the market for a lawyer, but if they are not doing a search for one, those advertising in prospect pay per click do not reach that prospect.

Pro: Facebook is Ideal for Reaching Out to Local Markets

• Are you a lawyer? Physician? Home renovation company? A restaurant or merchant?
• For any business who conducts business regionally In Cedarhurst Facebook is an excellent way to reach your target audience.
• We are able to focus on your prospects in several ways.
• Only wish to reach women 35-65 in a few zip codes? No problem!
• Want to have a special on Mondays? We can do that.

The beauty of Facebook is the capacity to target. You can operate a small campaign that behaves in huge ways, by simply targeting the right prospects, in the right location, with the appropriate message.

In general, Facebook marketing and advertising is less expensive than Google and the other engines and reaches different people than SEO on Long Island. They cost significantly less for each click. If you are choosing to pay per ad view (spending money on ads to be presented, instead of paying for clicks), that tends to come in less expensive too.

However, in our experience, clicks from Facebook vs. Google are generally of a reduced quality. It is certainly not there's a problem with Facebook. Rather, an individual is in a different frame of mind.

Users from Google just performed a search (for example "personal injury attorneys in XYZ"). It is obvious what they need, and they are searching because they have a actual need. They have a tendency to convert from web surfer to lead at a greater rate, because they have a current need that they have to satisfy (finding legal help).

In comparison, an ad on Facebook might catch someone's focus. They might or might not be actively searching for an attorney, but still have the need.

For all of those reasons, Facebook visitors tend to convert at a lower rate than search engine visitors... which is OK for the reasons you will learn about next.

If you would like to talk about the services of our pay per click advertising company, our local advertising consultants in NY, SEO ad agency or retargeting companies in New York
please contact our offices.

Whether Facebook is really a "good deal" for your advertising budget truly will depend on the numbers.

Suppose Google clicks are $14 and Facebook actions are $1. Which of these is better? It depends.

• If 5% of Google visitors convert, that's $200+ for a new customer.
• If 1% of Facebook actions convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook visitors convert, that's $500+ for a new customer - that hurts!

The point is... there isn't any "correct answer." It all depends on your advertising campaign, your offer, and exactly how the market reacts to you. The "right answer" is to test, adjust, and test all over again.

Just remember to have your design strong before launching ads like these. For info about our website design gurus, our graphic design experts on L.I. or our marketing consulting services in NY call us today.

Facebook Campaigns Must Be Managed and Optimized

Because of challenges with Facebook - and each of the variables at play - campaign supervision is critical. Within an ad we test pictures, headlines, ad text and even more. We also test the effectiveness of the pages individuals reach after clicking on your advertisements. Are they staying? Enrolling? Purchasing? We test the demographics, the targeting and the audiences.

Some changes can yield 2x-10x benefits, but until we test, you won't know. Our superb campaign management is the crucial component in making the most of your marketing and advertising spend with all internet marketing, but especially with Facebook.

Our lead generation service on Long Island and services of our display advertising ad agency go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063