Facebook & Social Media Advertising In Cedarhurst

If you are trying to reach new prospects, Facebook needs to be in your playbook. Facebook and Social Media marketing will give you access to people In Cedarhurst, having the interests and geography you want.

Of course, everything comes at a cost. You do need to pay Facebook for the targeted traffic you get. The question becomes, will it be worth the cost?

When you connect with people In Cedarhurst, then what? It really depends on what you want to accomplish. Are we driving visitors to your web site? Are we looking to get people In Cedarhurst to become fans of your page to create "authority" status and brand reputation? Are we going for registrations?

Before launching your advertising campaign, we can help you to identify precisely what you need to achieve.

Remember to call our website design company In Cedarhurst to work with your business to succeed. Effective designs implemented by our website design agency can help and secure results!

Reaching Your Prospects In Cedarhurst on Facebook

There are many methods to appear in front of an "Audience" on Facebook:

• Focusing on individuals who have visited your website in the past (retargeting);
• Individuals that are enthusiasts of your page;
• Individuals who have very similar pursuits (including other pages on Facebook);
• Prospects who meet demographic criteria;
• People who are already your customers;
• and the list goes on...

With Facebook, we're able to focus on individuals - by gender, age, income, profession, job title, area, interests and much more. These individuals become part of an "audience" which may include any number of individuals. Facebook does not provide us with that list, but it will show our advertisements to people on that list that we have created.

We can pay for clicks, sales opportunities, advertising impressions ... they will let you pay in various ways. In the end, it is about buying exposure to and connecting with your prospects.

Pluses and Minuses of Advertising on Social Media

Pro: Facebook's Advantage Over Google: No Search Necessary

The main benefit Facebook offers In Cedarhurst is its ability to get to prospects who are not actively looking for what you offer. This does not necessarily mean they won't have an interest. It simply means they are not proactively performing a search when they see your advertisement. However, they most likely were seeking something similar to what you offer very recently.

The search engines are restricted to the people actually searching. A prospect may be considering a lawyer, but if they are not doing a search for one, those marketing in Google Adwords do not appear in front of that prospect.

Pro: Facebook is Great for Reaching Local Niches

• Are you a lawyer? Physician? Home renovation business? A restaurant or retailer?
• For any organization who does business locally In Cedarhurst Facebook is an excellent way to appear in front of your audience.
• We can concentrate on your prospects in many ways.
• Only wish to reach women 35-65 in a couple of zip codes? No problem!
• Want to have a special on Thursdays? We are able to do that.

The great thing about Facebook is the ability to target. You can operate a very small campaign that behaves in huge ways, by merely focusing on the correct prospects, in the right geography, with the right message.

In general, Facebook marketing and advertising is less pricey than Google and the other engines and reaches different people than SEO on Long Island. They charge significantly less per click. If you are opting to pay per ad view (spending money on advertisements to be shown, instead of paying for clicks), that is likely to cost less as well.

However, in our experience, clicks from Facebook vs. Google tend to be of a lower quality. It is certainly not there is a downside to Facebook. Rather, an individual is in a different state of mind.

Users from Google just did a search (for example "personal injury attorneys in XYZ"). It is obvious what they want, and they are browsing because they have a true need. They tend to convert from surfer to lead at a higher rate, since they have a current need that they need to fulfill (finding legal help).

In contrast, an ad on Facebook might catch a person's attention. They may or may not be proactively shopping for a lawyer, but still have the need.

For all of those reasons, Facebook visitors often convert at a lower rate than search engine visitors... which is fine for the reasons you will discover next.

If you would like to discuss the services of our Nassau County pay per click ad agency, our local ad agency on LI, SEO ad agency in New York or retargeting agencies on Long Island
please contact our offices.

Whether Facebook is really a "good deal" for your marketing dollars truly will depend on the numbers.

Suppose search engine mouse clicks are $10 and Facebook actions are $1. Which of these is superior? It depends.

• If 5% of Google visitors convert, that's $200+ for a new customer.
• If 1% of Facebook visitors convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook visitors convert, that's $500+ for a new customer - that hurts!

The point is... there is no "right answer." It will depend on your strategy, your offer, and how the market responds to you. The "correct answer" would be to test, modify, and test yet again.

Just remember to have your visuals strong before running ads like these. For info about our Nassau County web design agency, our graphic design experts in Nassau or our online advertising consulting services in Suffolk County contact us today.

Facebook Promotions Must Be Maintained and Optimized

Because of challenges with Facebook - and each of the variables at play - campaign management is critical. Within an ad we test graphics, headlines, ad copy and more. We also test the strength of the pages individuals reach after clicking on your ads. Are they staying? Registering? Buying? We test the demographics, the targeting as well as the audiences.

Some adjustments can yield 2x-10x results, but until we test, you will not know. Our exceptional campaign management is the critical component in making the most of your marketing and advertising spend with all internet marketing, but especially with Facebook.

Our lead generation service and services of our paid ads professionals in Nassau go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063