Facebook & Social Media Advertising In Brentwood

If you are hoping to reach new prospects, Facebook has to be rrnside your playbook. Social Media and Facebook marketing will provide you with access to people In Brentwood, with the interests and geographic targeting you seek.

Of course, everything comes at a price. You must pay Facebook for the targeted traffic you receive. The concern becomes, will it be worth the money?

After you appear in front of people In Brentwood, then what? It really depends on what you want to accomplish. Are we pushing people to your website? Are we trying to get people In Brentwood to become fans of your page to generate "authority" status and brand reputation? Are we going for sign ups?

Before launching your advertising campaign, we can help you to pinpoint precisely what you really need to accomplish.

Remember to let our website design company In Brentwood to assist you to succeed. Exceptional designs designed by our website design company will help and drive results!

Reaching Your Prospects In Brentwood on Facebook

There are a variety of ways to appear in front of an "Audience" on Facebook:

• Targeting those who have been to your site before (retargeting);
• People who are fans of your page;
• Potential customers who have related pursuits (such as other pages on Facebook);
• Individuals who meet demographic factors;
• Prospects that are already your customers;
• and the list goes on...

With Facebook, we're able to target people - by gender, age, salary, career, job title, area, pursuits and much more. These individuals become part of an "audience" which can include many individuals. Facebook does not give us that list, but it will present our ads to people on that list that we have created.

We can buy clicks, leads, ad impressions ... they will enable you to pay in many different ways. In the end, it is about purchasing exposure to and connecting with your prospects.

Pluses and Minuses of Advertising on Facebook

Pro: Facebook's Advantage Over Google and Bing: No Search Needed

The main benefit Facebook offers In Brentwood is its capacity to reach prospects who are not actively looking for what you offer. This does not mean they won't have an interest. It just means they are not actively conducting a search when they view your advertisement. However, they most likely were looking for something such as what you provide very recently.

The search engines like Google are limited to people actually searching. A person may be interested in legal counsel, but if they aren't performing a search for one, those advertising in pay-per-click do not reach that prospect.

Pro: Facebook is Fantastic for Getting into Regional Areas

• Are you an attorney? Physician? Home services business? A restaurant or retailer?
• For any business who does business locally In Brentwood Facebook is a great technique to reach your audience.
• We are able to focus on your prospects in several ways.
• Only need to reach women 35-65 in a couple of zip codes? Not a problem!
• Want to have a special on Mondays? We are able to do that.

The attractiveness of Facebook is the capacity to target. You can operate a small advertising campaign that functions in huge ways, by simply focusing on the right prospects, in the right area, with the appropriate message.

In general, Facebook advertising is less pricey than Google and the other engines and reaches a different group of people than SEO on Long Island. They charge significantly less for each click. If you are choosing to pay per ad view (spending money on ads to be presented, rather than paying for clicks), that tends to cost less too.

However, in our experience, clicks from Facebook vs. Google are generally of a lower quality. It isn't that there is a downside to Facebook. Rather, the user is in a different mind-set.

Users from Google just did a search (for example "personal injury lawyers in XYZ"). It is clear what they need, and they're browsing since they have a true need. They tend to convert from surfer to lead at a greater rate, because they have a need that they have to fulfill (finding legal help).

In contrast, an ad on Facebook may catch someone's attention. They may or may not be proactively searching for an attorney, but still have the need.

For all of those reasons, Facebook visitors often convert at a lower rate than search engine visitors... which is alright for the reasons you will discover below.

If you would like to discuss the services of our PPC ad agency, our local ad experts, SEO ad agency or remarketing companies in Suffolk
please contact our offices.

Whether Facebook is a "great deal" for your advertising and marketing spend truly depends on the numbers.

Suppose search engine mouse clicks are $11 and Facebook actions are $1. Which is better? It depends.

• If 5% of Google visitors convert, that's $200+ for a new customer.
• If 1% of Facebook actions convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook actions convert, that's $500+ for a new customer - ouch!

The point is... there isn't any "right answer." It all depends on your advertising campaign, your offer, and the way the market responds to you. The "correct answer" is to test, adjust, and test all over again.

Just remember to have your visuals strong before launching ads like these. For info about our Long Island web site design gurus, our graphic design companies on Long Island or our online advertising consulting services call us today.

Facebook Campaigns Need To Be Managed and Improved

Because of challenges with Facebook - and each of the variables at play - advertising campaign management is vital. Within an ad we test images, headlines, ad copy and even more. We also test the effectiveness of the pages people reach after clicking on your ads. Are they staying? Enrolling? Purchasing? We test the demographics, the targeting and also the audiences.

Some modifications can yield 2x-10x results, but until we test, you won't know. Our exceptional marketing campaign management is the essential component in making the most of your advertising and marketing dollars with all internet marketing, but especially with Facebook.

Our lead generation in NY and services of our display advertising advertising agency in NY go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063