Facebook & Social Media Advertising In Baywood

If you are hoping to reach new prospects, Facebook must be rrnside your playbook. Social Media and Facebook marketing and advertising will give you the means to access people In Baywood, possessing the interests and geography you want.

Obviously, everything comes at a cost. You need to pay Facebook for the targeted visitors you receive. The question becomes, can it be worth it?

After you connect with people In Baywood, then what? It genuinely depends on what you want to accomplish. Are we pushing people to your site? Are we trying to get people In Baywood to be fans of your page to create "authority" status and brand recognition? Are we looking for registrations?

Prior to launching your marketing campaign, we can help you to identify what it is that you need to achieve.

Remember to reach out to our website design company In Baywood to aid your business to succeed. Quality designs developed by our website design experts help you and achieve results!

Reaching Your Prospects In Baywood on Facebook

There are many approaches to appear in front of an "Audience" on Facebook:

• Concentrating on individuals who have been to your web site previously (retargeting);
• Individuals who are fans of your page;
• Prospects that have very similar interests (which include other pages on Facebook);
• Individuals who meet demographic considerations;
• Individuals that are currently your customers;
• and the list goes on...

With Facebook, we will target people - by gender, age, salary, occupation, job title, location, passions and even more. These individuals end up part of an "audience" which can consist of any number of individuals. Facebook does not provide us with that list, however it will show our ads to people on that list that we have created.

We can buy clicks, leads, ad impressions ... they will let you pay in various ways. In the end, it is about purchasing exposure to and connecting with your prospects.

Pluses and Minuses of Advertising on Facebook

Pro: Facebook's Advantage Over Google and Bing: No Search Needed

The main benefit Facebook offers In Baywood is its capacity to get to prospects who are not actively trying to find what you offer. This does not necessarily mean they will not be interested. It just means they aren't actively conducting a search when they view your ad. However, they most likely were hoping to find something like what you offer quite recently.

The search engines are restricted to individuals actually searching. A person may be interested in legal counsel, but if they aren't doing a search for one, those advertising in Google Adwords do not appear in front of that prospect.

Pro: Facebook is Perfect for Reaching Local Market Places

• Are you an attorney? Doctor? Home repair company? A restaurant or merchant?
• For any organization who does business regionally In Baywood Facebook is an excellent method to reach your target audience.
• We are able to concentrate on your prospects in numerous ways.
• Only want to reach women 35-65 in 3 zip codes? No problem!
• Want to have a special offer on Mondays? We are able to do that.

The appeal of Facebook is the ability to target. You can run a small advertising campaign that behaves in very big ways, by simply concentrating on the correct prospects, in the right geography, with the right message.

In general, Facebook advertising and marketing is less costly than Google and the other search engines and reaches a different group of people than SEO on Long Island. They cost less per click. If you are opting to pay per impression (spending money on advertisements to be shown, rather than paying for clicks), that tends to cost less as well.

However, in our experience, clicks from Facebook vs. Google are generally of a reduced quality. It isn't that there is a challenge with Facebook. Rather, the user is in some other state of mind.

Users from Google just performed a search (such as "personal injury attorneys in XYZ"). It is clear what they want, and they're searching since they have a true need. They have a tendency to convert from web surfer to prospect at a higher rate, because they have a need that they have to satisfy (finding legal help).

In comparison, an ad on Facebook may catch a person's attention. They might or might not be actively looking for an attorney, but still have the need.

For all of those reasons, Facebook targeted traffic tend to convert at a lower rate than Google visitors... which is alright for the reasons you will learn below.

If you would like to discuss the services of our Suffolk County pay per click advertising company, our local ad agency, SEO consultants on Long Island or retargeting agencies
please contact our offices.

Whether Facebook is a "great deal" for your marketing and advertising spend genuinely depends on the numbers.

Suppose Bing clicks are $14 and Facebook actions are $1. Which one is better? It depends.

• If 5% of Google visitors convert, that's $200+ for a new customer.
• If 1% of Facebook visitors convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook visitors convert, that's $500+ for a new customer - ouch!

The point is... there is no "correct answer." It all depends on your advertising campaign, your offer, and the way the marketplace reacts to you. The "correct answer" would be to test, modify, and test all over again.

Just remember to have your visuals strong before launching ads like these. For info about our Nassau website design experts, our graphic design experts or our advertising consulting services in Suffolk County contact us today.

Facebook Campaigns Must Be Managed and Improved

Because of challenges with Facebook - and all of the variables at play - marketing campaign supervision is essential. Within an advertisement we test pictures, headlines, ad copy and even more. We also test the effectiveness of the landing pages people reach after clicking on your ads. Are they staying? Joining? Buying? We test the demographics, the targeting as well as the audiences.

Some modifications can yield 2x-10x results, but until we test, you won't know. Our great advertising campaign management is the essential component in making the most of your advertising spend with all online marketing, but especially with Facebook.

Our lead generation and services of our display advertising ad agency go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063