Facebook & Social Media Advertising In Barnum Island

If you are trying to reach new prospects, Facebook must be in your playbook. Social Media and Facebook marketing will give you the means to access people In Barnum Island, possessing the interests and geographic targeting you want.

Of course, everything comes at a price. You need to pay Facebook for the traffic you get. The question becomes, will it be worth the cost?

When you appear in front of people In Barnum Island, then what? It really depends on what you would like to accomplish. Are we driving visitors to your web site? Are we looking to get people In Barnum Island to become fans of your page to generate "authority" status and brand reputation? Are we looking for registrations?

Prior to launching your advertising campaign, we can help you to determine what it is that you need to achieve.

Remember to allow our website design agency In Barnum Island to work with you to achieve results. Quality designs by our website design agency can help and drive results!

Reaching Your Prospects In Barnum Island on Facebook

There are numerous approaches to reach an "Audience" on Facebook:

• Concentrating on people who have visited your website in the past (retargeting);
• Prospects that are followers of your page;
• Prospects who may have similar interests (which include other pages on Facebook);
• Individuals who meet demographic factors;
• Prospects who are currently your customers;
• and the list goes on...

With Facebook, we will target people - by gender, age, income, occupation, job title, location, interests and much more. These individuals become part of an "audience" which may consist of many people. Facebook does not give us that list, however it will display our ads to individuals on that list that we have created.

We can buy clicks, sales opportunities, advertising impressions ... they will enable you to pay in various ways. In the end, it is about getting exposure to and connecting with your prospects.

Pluses and Minuses of Advertising on Social Media

Pro: Facebook's Advantage Over Google: No Search Required

The main benefit Facebook offers In Barnum Island is its capability to get to prospects that are not proactively looking for what you offer. This does not necessarily mean they won't be interested. It simply means they aren't proactively conducting a search when they see your advertisement. However, they most likely were seeking something such as what you offer quite recently.

The search engines are limited to people actually searching. A prospect may be considering legal counsel, but if they aren't doing a search for one, those advertising in prospect pay per click do not appear in front of that prospect.

Pro: Facebook is Perfect for Getting to Regional Markets

• Are you an attorney? Doctor? Home repair company? A restaurant or store?
• For any business who does business regionally In Barnum Island Facebook is a great way to reach your audience.
• We can focus on your prospects in several ways.
• Only wish to reach women 35-65 in three zip codes? Not an issue!
• Want to have a special offer on Tuesdays? We can do that.

The beauty of Facebook is the capacity to target. You can run a small campaign that functions in huge ways, by just concentrating on the correct prospects, in the right location, with the right message.

In general, Facebook advertising is less costly than Google and the other engines and reaches different people than SEO on Long Island. They cost significantly less per click. If you are choosing to pay per ad impression (spending money on ads to be presented, instead of paying for clicks), that tends to come in less expensive as well.

However, in our experience, clicks from Facebook vs. Google are generally of a lower quality. It is certainly not there is a downside to Facebook. Rather, the person is in some other frame of mind.

Users from Google just performed a search (for example "personal injury attorneys in XYZ"). It is obvious what they need, and they're searching since they have a true need. They have a tendency to convert from web surfer to prospect at a greater rate, since they have a need that they have to fulfill (finding legal help).

In comparison, an ad on Facebook may catch a person's attention. They might or might not be actively looking for a lawyer, but still have the need.

For these reasons, Facebook visitors often convert at a lower rate than Google visitors... which is OK for the reasons you will learn about next.

If you would like to talk about the services of our PPC ad company, our local advertising agency on LI, SEO ad agency in Suffolk or retargeting agencies on LI
please contact our offices.

Whether Facebook is a "great deal" for your marketing and advertising dollars genuinely depends on the numbers.

Suppose Bing mouse clicks are $14 and Facebook clicks are $1. Which of these is best? It depends.

• If 5% of Google visitors convert, that's $200+ for a new customer.
• If 1% of Facebook actions convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook visitors convert, that's $500+ for a new customer - that hurts!

The point is... there isn't any "correct answer." It all depends on your campaign, your offer, and exactly how the marketplace reacts to you. The "correct answer" would be to test, adjust, and test all over again.

Just remember to have your visuals strong before launching ads like these. For info about our LI web design company, our graphic design services in Nassau or our advertising consulting services in New York call us today.

Facebook Campaigns Have To Be Maintained and Optimized

Because of challenges with Facebook - and each of the variables at play - marketing campaign supervision is critical. Within an ad we test pictures, headlines, ad text and even more. We also test the strength of the landing pages individuals reach after clicking on your advertisements. Are they staying? Signing up? Buying? We test the demographics, the targeting and also the audiences.

Some changes can yield 2x-10x results, but until we test, you won't know. Our exceptional marketing campaign operations is the crucial component in making the most of your advertising and marketing dollars with all internet advertising, but particularly with Facebook.

Our lead gen service in Nassau County and services of our display ads ad agency on Long Island go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063