Facebook & Social Media Advertising In Babylon

If you're trying to reach new prospects, Facebook has to be rrnside your playbook. Social Media and Facebook marketing will provide you with access to people In Babylon, possessing the interests and geo targeting you seek.

Needless to say, everything comes at a price. You need to pay Facebook for the targeted visitors you get. The concern becomes, will it be worth the money?

When you connect with people In Babylon, then what? It truly depends on what you want to achieve. Are we pushing visitors to your website? Are we looking to get people In Babylon to become fans of your page to create "authority" status and brand recognition? Are we going for sign ups?

Before starting your advertising campaign, we are able to help you to figure out precisely what you really need to accomplish.

Remember to engage our website design company In Babylon to help you to succeed. Strong designs implemented by our website design experts will help and secure results!

Reaching Your Prospects In Babylon on Facebook

There are a variety of ways to reach an "Audience" on Facebook:

• Focusing on people who have been to your web site previously (retargeting);
• People that are fans of your page;
• Potential customers who have very similar interests (including other pages on Facebook);
• Individuals who meet demographic considerations;
• Prospects who are currently your customers;
• and the list goes on...

With Facebook, we are able to aim for individuals - by gender, age, salary, profession, job title, location, hobbies and more. These people end up part of an "audience" which may include any number of individuals. Facebook does not give us that list, however it will display our advertisements to people on that list that we have created.

We can pay for clicks, sales opportunities, advertising impressions ... they will let you pay in various ways. In the end, it is about purchasing exposure to and connecting with your prospects.

Pluses and Minuses of Advertising on Facebook

Pro: Facebook's Edge Over Google: No Search Needed

The primary advantage Facebook offers In Babylon is its capability to get to prospects who are not proactively searching for what you offer. This doesn't mean they will not have an interest. It just means they aren't proactively conducting a search when they see your advertisement. However, they most likely were hoping to find something such as what you provide quite recently.

The search engines like Google are limited to the people actually searching. A person may be interested in legal counsel, but if they aren't doing a search for one, those advertising in pay-per-click do not reach that prospect.

Pro: Facebook is Perfect for Getting into Regional Areas

• Are you a lawyer? Doctor? Home repair business? A restaurant or merchant?
• For any organization who conducts business locally In Babylon Facebook is an excellent method to appear in front of your target audience.
• We have the ability to focus on your prospects in numerous ways.
• Only want to reach women 35-65 in 3 zip codes? No problem!
• Want to have a special offer on Wednesday? We can do that.

The appeal of Facebook is the ability to target. You can run a very small marketing campaign that behaves in very big ways, by simply targeting the right prospects, in the right region, with the right message.

In general, Facebook marketing and advertising is less pricey than Google and the other engines and reaches a different group of people than SEO on Long Island. They cost less for each click. If you are choosing to pay per ad view (spending money on advertisements to be shown, rather than paying for clicks), that is likely to cost less as well.

However, in our experience, clicks from Facebook vs. Google tend to be of a lower quality. It isn't that there's a disadvantage in Facebook. Rather, the person is in some other state of mind.

Users from Google just performed a search (such as "personal injury lawyers in XYZ"). It is obvious what they need, and they're searching since they have a genuine need. They tend to convert from web surfer to qualified prospect at a higher rate, simply because they have a current need that they need to satisfy (finding legal help).

In contrast, an ad on Facebook may catch a person's interest. They might or might not be proactively hunting for a lawyer, but still have the need.

For these reasons, Facebook targeted traffic tend to convert at a lower rate than Google visitors... which is alright for the reasons you will learn about below.

If you would like to discuss the services of our LI PPC advertising agency, our local advertising agency in Suffolk, search engine optimization ad agency in NY or retargeting agency
please contact our offices.

Whether Facebook is really a "great deal" for your marketing and advertising dollars genuinely depends upon the numbers.

Suppose Bing mouse clicks are $12 and Facebook actions are $1. Which of these is best? It depends.

• If 5% of Google actions convert, that's $200+ for a new customer.
• If 1% of Facebook actions convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook actions convert, that's $500+ for a new customer - ouch!

The point is... there isn't any "correct answer." It will depend on your strategy, your offer, and the way the market reacts to you. The "correct answer" is to test, adjust, and test yet again.

Just remember to have your visuals strong before running ads like these. For info about our Long Island website design agency, our graphic design in Nassau or our marketing consulting services in Nassau County contact us today.

Facebook Promotions Must Be Managed and Optimized

Because of challenges with Facebook - and all of the variables at play - marketing campaign supervision is critical. Within an ad we test graphics, headlines, ad copy and more. We also test the effectiveness of the pages individuals reach after clicking on your ads. Are they staying? Joining? Buying? We test the demographics, the targeting and also the audiences.

Some changes can yield 2x-10x results, but until we test, you will not know. Our great marketing campaign operations is the essential component in making the most of your marketing and advertising spend with all internet advertising, but especially with Facebook.

Our lead gen service on Long Island and services of our display advertising advertising agency on LI go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063