Facebook & Social Media Advertising In Babylon

If you are hoping to reach new prospects, Facebook has to be in your playbook. Facebook and Social Media marketing and advertising will provide you with access to people In Babylon, having the interests and geography you want.

Needless to say, everything comes at a cost. You do need to pay Facebook for the traffic you receive. The concern becomes, is it worth the cost?

After you reach people In Babylon, then what? It genuinely depends on what you want to achieve. Are we driving visitors to your site? Are we hoping to get people In Babylon to be fans of your page to generate "authority" status and brand reputation? Are we going for registrations?

Prior to launching your advertising campaign, we can help you to figure out what it is that you really need to achieve.

Remember to call our website design company In Babylon to serve you to succeed. Professional designs by our website design experts will help and achieve results!

Reaching Your Prospects In Babylon on Facebook

There are a variety of methods to reach an "Audience" on Facebook:

• Focusing on people who have been to your web site previously (retargeting);
• Prospects who are fans of your page;
• Individuals who may have very similar passions (including other pages on Facebook);
• Prospects who meet demographic criteria;
• Individuals who are already your customers;
• and the list goes on...

With Facebook, we can easily aim for individuals - by gender, age, salary, occupation, job title, location, interests and even more. These individuals end up part of an "audience" which may include many individuals. Facebook does not give us that list, but it will present our ads to people on that list that we have created.

We can pay for clicks, leads, ad impressions ... they will let you pay in various ways. In the end, it is about purchasing exposure to and connecting with your prospects.

Pros of Advertising on Facebook

Pro: Facebook's Advantage Over Google and Bing: No Search Needed

The main advantage Facebook offers In Babylon is its capacity to appear in front of prospects that are not proactively searching for what you offer. This doesn't mean they won't have an interest. It just means they are not actively performing a search when they see your advertisement. However, they most likely were looking for something such as what you provide quite recently.

The search engines like Google are limited to individuals actually searching. A prospect may be interested in a lawyer, but if they aren't performing a search for one, those advertising in Google Adwords do not appear in front of that prospect.

Pro: Facebook is Wonderful for Reaching Out to Local Areas

• Are you an attorney? Physician? Home services company? A restaurant or merchant?
• For any company who conducts business regionally In Babylon Facebook is a great way to reach your audience.
• We are able to focus on your prospects in several ways.
• Only wish to reach women 35-65 in a couple of zip codes? Not an issue!
• Want to have a special offer on Tuesdays? We are able to do that.

The attractiveness of Facebook is the capacity to target. You can run a small campaign that behaves in huge ways, by merely focusing on the right prospects, in the right geography, with the appropriate message.

In general, Facebook advertising is less pricey than Google and the other search engines and reaches a different group of people than SEO on Long Island. They charge less for each click. If you are opting to pay per impression (paying for advertisements to be presented, instead of paying for clicks), that is likely to cost less too.

However, in our experience, clicks from Facebook vs. Google are usually of a reduced quality. It is not that there is a downside to Facebook. Rather, an individual is in some other frame of mind.

Users from Google just performed a search (such as "personal injury attorneys in XYZ"). It is clear what they need, and they're searching since they have a actual need. They tend to convert from surfer to lead at a higher rate, since they have a current need that they need to fulfill (finding legal help).

In comparison, an ad on Facebook might catch a person's attention. They might or might not be proactively shopping for a lawyer, but still have the need.

For all of those reasons, Facebook visitors often convert at a lower rate than search engine visitors... which is fine for the reasons you will discover below.

If you would like to talk about the services of our NY pay per click ad agency, our local ad agency in NY, SEO advertising agency in Suffolk County or retargeting companies on Long Island
please contact our offices.

Whether Facebook is a "great deal" for your advertising and marketing dollars truly depends upon the numbers.

Suppose Google clicks are $14 and Facebook clicks are $1. Which one is better? It depends.

• If 5% of Google visitors convert, that's $200+ for a new customer.
• If 1% of Facebook actions convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook visitors convert, that's $500+ for a new customer - that hurts!

The point is... there isn't any "right answer." It all depends on your advertising campaign, your offer, and exactly how the market responds to you. The "right answer" is to test, modify, and test yet again.

Just remember to have your design strong before launching ads like these. For info about our Nassau website design professionals, our graphic design companies on Long Island or our marketing consulting services on Long Island call us today.

Facebook Promotions Must Be Maintained and Improved

Because of challenges with Facebook - and all of the variables at play - advertising campaign management is essential. Within an advertisement we test graphics, headlines, ad copy and more. We also test the strength of the pages individuals reach after clicking on your ads. Are they staying? Enrolling? Purchasing? We test the demographics, the targeting and also the audiences.

Some adjustments can yield 2x-10x results, but until we test, you will not know. Our outstanding advertising campaign operations is the essential component in making the most of your marketing spend with all internet advertising, but especially with Facebook.

Our lead generation and services of our paid ads ad agency go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063