Facebook & Social Media Advertising In Babylon

If you are trying to find new prospects, Facebook needs to be rrnside your playbook. Facebook and Social Media advertising will provide you with access to people In Babylon, having the interests and geography you seek.

Obviously, everything comes at a price. You need to pay Facebook for the targeted traffic you receive. The question becomes, is it worth the money?

When you connect with people In Babylon, then what? It really depends on what you want to achieve. Are we pushing people to your website? Are we looking to get people In Babylon to become fans of your page to build "authority" status and brand reputation? Are we going for sign ups?

Before launching your advertising campaign, we are able to help you to determine precisely what you really need to achieve.

Remember to engage our website design experts In Babylon to aid you to maximize results. Quality designs implemented by our website design experts drive success and secure results!

Reaching Your Prospects In Babylon on Facebook

There are many approaches to appear in front of an "Audience" on Facebook:

• Targeting individuals who have visited your site in the past (retargeting);
• Individuals that are enthusiasts of your page;
• People that have related interests (which include other pages on Facebook);
• People who meet demographic criteria;
• People that are already your customers;
• and the list goes on...

With Facebook, we're able to aim for people - by gender, age, income, career, job title, location, hobbies and more. These people end up part of an "audience" which can consist of any number of people. Facebook doesn't provide us with that list, but it will show our advertisements to people on that list that we have created.

We can buy clicks, sales opportunities, advertising impressions ... they will enable you to pay in many different ways. In the end, it is about buying exposure to and connecting with your prospects.

Pros of Advertising on Social Media and Facebook

Pro: Facebook's Advantage Over Google: No Search Required

The primary benefit Facebook offers In Babylon is its capacity to reach prospects that are not actively trying to find what you offer. This doesn't mean they won't have an interest. It just means they aren't actively conducting a search when they view your advertisement. However, they most likely were hoping to find something similar to what you provide very recently.

The search engines like Google are limited to people in fact searching. A person may be interested in an attorney, but if they are not performing a search for one, those marketing in pay-per-click do not appear in front of that prospect.

Pro: Facebook is Wonderful for Getting to Local Market Places

• Are you a lawyer? Medical professional? Home renovation company? A restaurant or merchant?
• For any organization who does business locally In Babylon Facebook is a superb method to reach your target audience.
• We have the ability to focus on your prospects in many ways.
• Only want to reach women 35-65 in three zip codes? No worries!
• Want to have a special on Wednesday? We can do that.

The great thing about Facebook is the ability to target. You can run a small marketing campaign that functions in huge ways, by just targeting the correct prospects, in the right geography, with the right message.

In general, Facebook advertising and marketing is less costly than Google and the other search engines and reaches different people than SEO on Long Island. They charge significantly less per click. If you are opting to pay per impression (paying for advertisements to be presented, instead of paying for clicks), that tends to cost less as well.

However, in our experience, clicks from Facebook vs. Google are generally of a lower quality. It isn't that there is a downside to Facebook. Rather, an individual is in some other state of mind.

Users from Google just did a search (such as "personal injury lawyers in XYZ"). It is clear what they want, and they are searching because they have a genuine need. They tend to convert from web surfer to qualified prospect at a higher rate, because they have a current need that they need to fulfill (finding legal help).

In comparison, an ad on Facebook might capture a person's attention. They may or may not be actively searching for a lawyer, but still have the need.

For all of those reasons, Facebook visitors tend to convert at a lower rate than search engine visitors... which is fine for the reasons you will discover below.

If you would like to discuss the services of our Nassau County pay per click advertising consultants, our local advertising consultants on Long Island, SEO advertising agency in Suffolk or remarketing agency in New York
please contact our offices.

Whether Facebook is a "good deal" for your advertising budget genuinely depends upon the numbers.

Suppose Bing clicks are $11 and Facebook clicks are $1. Which one is superior? It depends.

• If 5% of Google actions convert, that's $200+ for a new customer.
• If 1% of Facebook actions convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook visitors convert, that's $500+ for a new customer - that hurts!

The point is... there isn't any "correct answer." It will depend on your strategy, your offer, and how the marketplace reacts to you. The "correct answer" would be to test, modify, and test again.

Just remember to have your design strong before running ads like these. For info about our NY website design company, our graphic design in Nassau County or our online marketing consulting services contact us today.

Facebook Campaigns Have To Be Maintained and Improved

Because of challenges with Facebook - and all of the variables at play - advertising campaign supervision is vital. Within an ad we test images, headlines, ad copy and more. We also test the effectiveness of the pages individuals reach after clicking on your advertisements. Are they staying? Signing up? Purchasing? We test the demographics, the targeting and also the audiences.

Some adjustments can yield 2x-10x results, but until we test, you will not know. Our superb campaign management is the essential component in making the most of your marketing and advertising dollars with all internet advertising, but especially with Facebook.

Our lead generation company on LI and services of our display advertising ad agency in NY go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063