Facebook & Social Media Advertising In Wantagh

If you are hoping to reach new prospects, Facebook must be in your playbook. Social Media and Facebook marketing will give you the means to access people In Wantagh, having the interests and geography you seek.

Of course, everything comes at a cost. You need to pay Facebook for the visitors you get. The question becomes, will it be worth the money?

After you reach people In Wantagh, then what? It really depends on what you want to accomplish. Are we sending people to your site? Are we hoping to get people In Wantagh to be fans of your page to build "authority" status and brand reputation? Are we looking for registrations?

Prior to starting your advertising campaign, we are able to help you to figure out precisely what you need to achieve.

Remember to allow our website design agency In Wantagh to serve your business to succeed. Powerful designs designed by our website design company can help and achieve results!

Reaching Your Prospects In Wantagh on Facebook

There are lots of methods to appear in front of an "Audience" on Facebook:

• Targeting individuals who have been to your site in the past (retargeting);
• Individuals that are enthusiasts of your page;
• Prospects who have related pursuits (which include other pages on Facebook);
• Prospects who meet demographic criteria;
• People that are already your customers;
• and the list goes on...

With Facebook, we are able to target individuals - by gender, age, income, career, job title, area, interests and even more. These people end up part of an "audience" which can consist of many individuals. Facebook doesn't give us that list, however it will show our advertisements to people on that list that we have created.

We can pay for clicks, leads, ad impressions ... they will let you pay in many different ways. In the end, it is about buying exposure to and connecting with your prospects.

Pluses and Minuses of Advertising on Social Media

Pro: Facebook's Advantage Over Search Engines: No Search Necessary

The primary benefit Facebook offers In Wantagh is its capacity to get to prospects that are not actively searching for what you offer. This does not mean they won't have an interest. It just means they are not actively conducting a search when they see your ad. However, they most likely were seeking something such as what you offer very recently.

The search engines are limited to people in fact searching. A prospect may be in the market for legal counsel, but if they aren't performing a search for one, those advertising in Google Adwords do not appear in front of that prospect.

Pro: Facebook is Fantastic for Getting to Regional Areas

• Are you an attorney? Physician? Home repair company? A restaurant or retailer?
• For any company who conducts business regionally In Wantagh Facebook is an excellent technique to reach your audience.
• We have the ability to target your prospects in several ways.
• Only wish to reach women 35-65 in a few zip codes? No problem!
• Want to have a special on Tuesdays? We can do that.

The attractiveness of Facebook is the ability to target. You can operate a very small advertising campaign that behaves in very big ways, simply by targeting the correct prospects, in the right location, with the appropriate message.

In general, Facebook advertising is less pricey than Google and the other engines and reaches different people than SEO on Long Island. They charge significantly less for each click. If you are choosing to pay per ad impression (paying for advertisements to be presented, instead of paying for clicks), that is likely to come in less expensive as well.

However, in our experience, clicks from Facebook vs. Google are usually of a reduced quality. It is not that there is a challenge with Facebook. Rather, the user is in a different mind-set.

Users from Google just did a search (for example "personal injury lawyers in XYZ"). It is clear what they need, and they're searching since they have a real need. They tend to convert from surfer to prospect at a higher rate, since they have a current need that they have to satisfy (finding legal help).

In contrast, an advertisement on Facebook might capture a person's attention. They might or might not be proactively looking for a lawyer, but still have the need.

For all of those reasons, Facebook targeted traffic often convert at a lower rate than Google visitors... which is fine for the reasons you will learn about next.

If you would like to discuss the services of our PPC advertising agency, our local ad agency, SEO ad agency or retargeting agency
please contact our offices.

Whether Facebook is really a "good deal" for your marketing and advertising dollars genuinely depends on the numbers.

Suppose search engine clicks are $10 and Facebook actions are $1. Which of these is better? It depends.

• If 5% of Google visitors convert, that's $200+ for a new customer.
• If 1% of Facebook visitors convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook actions convert, that's $500+ for a new customer - ouch!

The point is... there isn't any "correct answer." It will depend on your strategy, your offer, and the way the market reacts to you. The "right answer" would be to test, adjust, and test yet again.

Just remember to have your visuals strong before running ads like these. For info about our Suffolk County web design gurus, our graphic design in Suffolk or our advertising consulting services call us today.

Facebook Strategies Have To Be Maintained and Optimized

Because of challenges with Facebook - and all of the variables at play - advertising campaign supervision is critical. Within an advertisement we test pictures, headlines, ad copy and more. We also test the effectiveness of the landing pages people reach after clicking on your ads. Are they staying? Registering? Purchasing? We test the demographics, the targeting and the audiences.

Some adjustments can yield 2x-10x results, but until we test, you will not know. Our exceptional marketing campaign operations is the essential component in making the most of your advertising and marketing dollars with all online marketing, but especially with Facebook.

Our lead generation company and services of our display advertising ad agency in NY go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063