Facebook & Social Media Advertising In Wantagh

If you are hoping to reach new prospects, Facebook must be rrnside your playbook. Facebook and Social Media advertising will give you access to people In Wantagh, having the interests and geography you want.

Obviously, everything comes at a price. You need to pay Facebook for the traffic you receive. The question becomes, can it be worth it?

When you connect with people In Wantagh, then what? It genuinely depends on what you want to accomplish. Are we sending people to your web site? Are we trying to get people In Wantagh to be fans of your page to create "authority" status and brand recognition? Are we looking for registrations?

Before launching your advertising campaign, we are able to help you to determine what it is that you really need to achieve.

Remember to allow our website design agency In Wantagh to serve your business to maximize results. Professional designs developed by our website design company can help and drive results!

Reaching Your Prospects In Wantagh on Facebook

There are many ways to reach an "Audience" on Facebook:

• Targeting those who have visited your site in the past (retargeting);
• Prospects that are fans of your page;
• People who have similar pursuits (such as other pages on Facebook);
• People who meet demographic considerations;
• Prospects who are already your customers;
• and the list goes on...

With Facebook, we're able to focus on individuals - by gender, age, income, career, job title, location, interests and much more. These individuals become part of an "audience" which can consist of many people. Facebook doesn't give us that list, however it will present our ads to individuals on that list that we have created.

We can pay for clicks, leads, advertising impressions ... they will let you pay in many different ways. In the end, it is about getting exposure to and connecting with your prospects.

Pros of Advertising on Facebook

Pro: Facebook's Advantage Over Google: No Search Needed

The main advantage Facebook offers In Wantagh is its capacity to appear in front of prospects that are not actively searching for what you offer. This does not necessarily mean they will not be interested. It simply means they are not proactively conducting a search when they view your advertisement. However, they most likely were hoping to find something such as what you offer very recently.

The search engines are restricted to the people in fact searching. A prospect may be interested in a lawyer, but if they aren't performing a search for one, those advertising in pay-per-click do not reach that prospect.

Pro: Facebook is Wonderful for Reaching Local Areas

• Are you an attorney? Health care provider? Home services business? A restaurant or retailer?
• For any business who conducts business locally In Wantagh Facebook is a superb method to reach your audience.
• We have the ability to target your prospects in several ways.
• Only wish to reach women 35-65 in a few zip codes? No worries!
• Want to have a special on Tuesdays? We are able to do that.

The attractiveness of Facebook is the capacity to target. You can operate a small advertising campaign that functions in huge ways, simply by targeting the right prospects, in the right region, with the appropriate message.

In general, Facebook advertising is less costly than Google and the other engines and reaches different people than SEO on Long Island. They cost less per click. If you are opting to pay per ad view (spending money on ads to be presented, instead of paying for clicks), that is likely to cost less too.

However, in our experience, clicks from Facebook vs. Google are generally of a reduced quality. It is certainly not there's a challenge with Facebook. Rather, the person is in a different mind-set.

Users from Google just did a search (for example "personal injury lawyers in XYZ"). It is obvious what they want, and they are browsing since they have a true need. They tend to convert from web surfer to prospect at a greater rate, simply because they have a need that they need to satisfy (finding legal help).

In contrast, an ad on Facebook may catch a person's focus. They may or may not be proactively looking for a lawyer, but still have the need.

For these reasons, Facebook targeted traffic tend to convert at a lower rate than search engine visitors... which is fine for the reasons you will learn about next.

If you would like to talk about the services of our pay per click ad agency, our local ad professionals, SEO ad agency in Nassau or retargeting campaign in Suffolk
please contact our offices.

Whether Facebook is really a "great deal" for your advertising and marketing budget genuinely will depend on the numbers.

Suppose Google mouse clicks are $14 and Facebook clicks are $1. Which one is superior? It depends.

• If 5% of Google visitors convert, that's $200+ for a new customer.
• If 1% of Facebook visitors convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook visitors convert, that's $500+ for a new customer - that hurts!

The point is... there is no "right answer." It all depends on your campaign, your offer, and how the market responds to you. The "right answer" would be to test, adjust, and test yet again.

Just remember to have your visuals strong before running ads like these. For info about our Long Island web design experts, our graphic design companies or our online marketing consulting services call us today.

Facebook Campaigns Have To Be Managed and Improved

Because of challenges with Facebook - and each of the variables at play - campaign supervision is essential. Within an advertisement we test pictures, headlines, ad copy and even more. We also test the strength of the pages people reach after clicking on your advertisements. Are they staying? Enrolling? Purchasing? We test the demographics, the targeting and also the audiences.

Some modifications can yield 2x-10x results, but until we test, you won't know. Our exceptional advertising campaign operations is the critical component in making the most of your advertising spend with all internet advertising, but particularly with Facebook.

Our lead generation company and services of our display advertising advertising agency on LI go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063