Facebook & Social Media Advertising In Wantagh

If you are hoping to reach new prospects, Facebook needs to be in your playbook. Social Media and Facebook advertising will provide you with the means to access people In Wantagh, possessing the interests and geography you seek.

Obviously, everything comes at a cost. You do need to pay Facebook for the targeted traffic you receive. The question becomes, can it be worth it?

Once you reach people In Wantagh, then what? It genuinely depends on what you want to accomplish. Are we driving visitors to your website? Are we trying to get people In Wantagh to become fans of your page to build "authority" status and brand reputation? Are we looking for registrations?

Before launching your advertising campaign, we can help you to pinpoint what it is that you really need to accomplish.

Remember to reach out to our website design agency In Wantagh to help you to achieve real results. Excellent designs created by our website design agency can help and secure results!

Reaching Your Prospects In Wantagh on Facebook

There are numerous approaches to reach an "Audience" on Facebook:

• Focusing on those who have visited your web site before (retargeting);
• People who are followers of your page;
• Prospects who have similar passions (which include other pages on Facebook);
• Individuals who meet demographic criteria;
• Prospects that are already your customers;
• and the list goes on...

With Facebook, we will target people - by gender, age, salary, profession, job title, location, hobbies and much more. These people become part of an "audience" which can consist of any number of individuals. Facebook does not provide us with that list, but it will show our ads to individuals on that list that we have created.

We can pay for clicks, sales opportunities, ad impressions ... they will let you pay in various ways. In the end, it is about getting exposure to and connecting with your prospects.

Pluses and Minuses of Advertising on Social Media

Pro: Facebook's Edge Over Google: No Search Needed

The primary benefit Facebook offers In Wantagh is its capacity to reach prospects that are not actively looking for what you offer. This doesn't mean they won't be interested. It just means they aren't proactively conducting a search when they see your advertisement. However, they probably were hoping to find something like what you offer quite recently.

The search engines are limited to individuals actually searching. A prospect may be considering a lawyer, but if they are not performing a search for one, those marketing in prospect pay per click do not reach that prospect.

Pro: Facebook is Ideal for Getting into Regional Market Places

• Are you an attorney? Medical professional? Home repair company? A restaurant or retailer?
• For any business who does business regionally In Wantagh Facebook is a great way to appear in front of your target audience.
• We are able to concentrate on your prospects in many ways.
• Only need to reach women 35-65 in a couple of zip codes? Not an issue!
• Want to have a special offer on Thursdays? We can do that.

The appeal of Facebook is the ability to target. You can operate a small marketing campaign that functions in huge ways, by merely targeting the correct prospects, in the right region, with the appropriate message.

In general, Facebook marketing and advertising is less costly than Google and the other search engines and reaches a different group of people than SEO on Long Island. They cost less for each click. If you are choosing to pay per ad impression (spending money on ads to be shown, instead of paying for clicks), that tends to cost less as well.

However, in our experience, clicks from Facebook vs. Google are usually of a reduced quality. It isn't that there's a downside to Facebook. Rather, an individual is in some other mind-set.

Users from Google just did a search (for example "personal injury attorneys in XYZ"). It is obvious what they need, and they're browsing since they have a true need. They tend to convert from web surfer to prospect at a greater rate, because they have a current need that they have to satisfy (finding legal help).

In comparison, an ad on Facebook may catch a person's attention. They may or may not be actively searching for an attorney, but still have the need.

For all of those reasons, Facebook visitors tend to convert at a lower rate than Google visitors... which is alright for the reasons you will learn next.

If you would like to talk about the services of our Nassau County PPC advertising agency, our local ad agency, SEO ad agency in Suffolk or remarketing agencies
please contact our offices.

Whether Facebook is a "great deal" for your marketing dollars truly will depend on the numbers.

Suppose Bing clicks are $12 and Facebook visitors are $1. Which of these is better? It depends.

• If 5% of Google actions convert, that's $200+ for a new customer.
• If 1% of Facebook actions convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook visitors convert, that's $500+ for a new customer - that hurts!

The point is... there is no "right answer." It will depend on your marketing campaign, your offer, and the way the market responds to you. The "correct answer" would be to test, adjust, and test yet again.

Just remember to have your visuals strong before launching ads like these. For info about our website design company, our graphic design or our marketing consulting services in Suffolk contact us today.

Facebook Campaigns Must Be Managed and Improved

Because of challenges with Facebook - and each of the variables at play - campaign supervision is critical. Within an advertisement we test pictures, headlines, ad text and more. We also test the effectiveness of the pages people reach after clicking on your ads. Are they staying? Registering? Purchasing? We test the demographics, the targeting as well as the audiences.

Some adjustments can yield 2x-10x benefits, but until we test, you won't know. Our great campaign operations is the critical component in making the most of your marketing and advertising spend with all online marketing, but especially with Facebook.

Our lead generation company and services of our paid ads company in NY go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063