Facebook & Social Media Advertising In Seaford

If you are hoping to find new prospects, Facebook must be rrnside your playbook. Social Media and Facebook marketing will provide you with the means to access people In Seaford, possessing the interests and geo targeting you want.

Needless to say, everything comes at a price. You must pay Facebook for the visitors you get. The concern becomes, will it be worth the money?

After you connect with people In Seaford, then what? It really depends on what you want to accomplish. Are we sending visitors to your website? Are we hoping to get people In Seaford to be fans of your page to generate "authority" status and brand recognition? Are we going for registrations?

Prior to launching your advertising campaign, we are able to help you to figure out what it is that you really need to accomplish.

Remember to allow our website design company In Seaford to help you to succeed. Powerful designs from our website design company drive success and drive results!

Reaching Your Prospects In Seaford on Facebook

There are many methods to reach an "Audience" on Facebook:

• Concentrating on individuals who have visited your website before (retargeting);
• People that are enthusiasts of your page;
• Individuals that have similar interests (including other pages on Facebook);
• Prospects who meet demographic factors;
• People who are already your customers;
• and the list goes on...

With Facebook, we will focus on people - by gender, age, salary, occupation, job title, location, passions and even more. These individuals become part of an "audience" which can include any number of individuals. Facebook doesn't provide us with that list, but it will display our ads to individuals on that list that we have created.

We can pay for clicks, sales opportunities, advertising impressions ... they will enable you to pay in many different ways. In the end, it is about getting exposure to and connecting with your prospects.

Pros of Advertising on Social Media and Facebook

Pro: Facebook's Advantage Over Search Engines: No Search Required

The primary advantage Facebook offers In Seaford is its capacity to reach prospects who are not proactively trying to find what you offer. This does not mean they won't have an interest. It just means they aren't proactively performing a search when they see your ad. However, they probably were seeking something such as what you provide quite recently.

The search engines like Google are limited to individuals in fact searching. A prospect may be considering legal counsel, but if they are not performing a search for one, those advertising in prospect pay per click do not reach that prospect.

Pro: Facebook is Great for Reaching Regional Markets

• Are you an attorney? Physician? Home services company? A restaurant or store?
• For any company who does business locally In Seaford Facebook is a great technique to reach your target audience.
• We are able to concentrate on your prospects in several ways.
• Only need to reach women 35-65 in 3 zip codes? No worries!
• Want to have a special on Wednesday? We are able to do that.

The attractiveness of Facebook is the capacity to target. You can run a small advertising campaign that functions in huge ways, by simply targeting the correct prospects, in the right market, with the appropriate message.

In general, Facebook advertising is less pricey than Google and the other engines and reaches different people than SEO on Long Island. They charge significantly less per click. If you are choosing to pay per ad view (paying for ads to be presented, instead of paying for clicks), that tends to come in less expensive as well.

However, in our experience, clicks from Facebook vs. Google are usually of a lower quality. It isn't that there's a disadvantage in Facebook. Rather, an individual is in some other frame of mind.

Users from Google just did a search (such as "personal injury lawyers in XYZ"). It is apparent what they need, and they are browsing because they have a actual need. They tend to convert from web surfer to lead at a greater rate, since they have a need that they must fulfill (finding legal help).

In contrast, an ad on Facebook might catch a person's focus. They may or may not be proactively hunting for an attorney, but still have the need.

For these reasons, Facebook targeted traffic often convert at a lower rate than Google visitors... which is alright for the reasons you will learn about next.

If you would like to discuss the services of our Nassau County PPC advertising agency, our local advertising agency, search engine optimization advertising agency in Suffolk or remarketing campaign
please contact our offices.

Whether Facebook is really a "great deal" for your marketing budget genuinely depends upon the numbers.

Suppose Google mouse clicks are $12 and Facebook visitors are $1. Which is best? It depends.

• If 5% of Google visitors convert, that's $200+ for a new customer.
• If 1% of Facebook visitors convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook visitors convert, that's $500+ for a new customer - that hurts!

The point is... there is no "right answer." It all depends on your strategy, your offer, and how the marketplace reacts to you. The "right answer" is to test, modify, and test all over again.

Just remember to have your visuals strong before running ads like these. For info about our Suffolk County web design agency, our graphic design or our online advertising consulting services on Long Island call us today.

Facebook Strategies Must Be Maintained and Optimized

Because of challenges with Facebook - and all of the variables at play - marketing campaign management is critical. Within an ad we test pictures, headlines, ad text and more. We also test the effectiveness of the landing pages individuals reach after clicking on your ads. Are they staying? Signing up? Buying? We test the demographics, the targeting and the audiences.

Some adjustments can yield 2x-10x results, but until we test, you won't know. Our exceptional marketing campaign operations is the essential component in making the most of your advertising and marketing dollars with all internet advertising, but especially with Facebook.

Our lead generation service in Suffolk County and services of our display ads professionals on LI go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063