Facebook & Social Media Advertising In Sands Point

If you are hoping to find new prospects, Facebook needs to be in your playbook. Facebook and Social Media advertising and marketing will give you the means to access people In Sands Point, having the interests and geographic targeting you want.

Of course, everything comes at a cost. You do need to pay Facebook for the targeted traffic you receive. The concern becomes, is it worth it?

After you reach people In Sands Point, then what? It genuinely depends on what you want to achieve. Are we driving visitors to your website? Are we hoping to get people In Sands Point to be fans of your page to build "authority" status and brand recognition? Are we going for sign ups?

Prior to launching your campaign, we can help you to determine precisely what you need to accomplish.

Remember to allow our website design company In Sands Point to help your business to maximize results. Excellent designs created by our website design company drive success and achieve results!

Reaching Your Prospects In Sands Point on Facebook

There are a variety of ways to reach an "Audience" on Facebook:

• Targeting people who have been to your site in the past (retargeting);
• Potential customers that are fans of your page;
• People who have related passions (such as other pages on Facebook);
• Prospects who meet demographic factors;
• Prospects that are already your customers;
• and the list goes on...

With Facebook, we are able to focus on individuals - by gender, age, salary, profession, job title, area, pursuits and even more. These people become part of an "audience" which can consist of any number of individuals. Facebook does not give us that list, but it will show our ads to individuals on that list that we have created.

We can buy clicks, leads, advertising impressions ... they will let you pay in various ways. In the end, it is about buying exposure to and connecting with your prospects.

Pluses and Minuses of Advertising on Social Media

Pro: Facebook's Edge Over Search Engines: No Search Required

The main advantage Facebook offers In Sands Point is its capacity to reach prospects that are not proactively looking for what you offer. This does not mean they will not have an interest. It just means they are not actively performing a search when they view your advertisement. However, they probably were hoping to find something like what you offer very recently.

The search engines are restricted to the people actually searching. A prospect may be in the market for a lawyer, but if they aren't doing a search for one, those advertising and marketing in pay-per-click do not appear in front of that prospect.

Pro: Facebook is Perfect for Getting into Regional Niches

• Are you an attorney? Medical professional? Home services business? A restaurant or store?
• For any business who conducts business regionally In Sands Point Facebook is an excellent way to appear in front of your audience.
• We have the ability to target your prospects in several ways.
• Only want to reach women 35-65 in 3 zip codes? No worries!
• Want to have a special offer on Wednesday? We can do that.

The appeal of Facebook is the capacity to target. You can run a small advertising campaign that behaves in very big ways, by merely focusing on the right prospects, in the right location, with the appropriate message.

In general, Facebook advertising and marketing is less pricey than Google and the other search engines and reaches different people than SEO on Long Island. They charge significantly less for each click. If you are choosing to pay per ad view (paying for ads to be shown, rather than paying for clicks), that is likely to cost less as well.

However, in our experience, clicks from Facebook vs. Google are usually of a reduced quality. It is not that there's a challenge with Facebook. Rather, the person is in a different state of mind.

Users from Google just performed a search (such as "personal injury lawyers in XYZ"). It is clear what they need, and they're browsing because they have a actual need. They tend to convert from web surfer to prospect at a greater rate, because they have a need that they have to fulfill (finding legal help).

In contrast, an ad on Facebook might capture a person's attention. They may or may not be proactively hunting for a lawyer, but still have the need.

For all of those reasons, Facebook targeted traffic often convert at a lower rate than Google visitors... which is alright for the reasons you will learn about below.

If you would like to discuss the services of our pay per click ad agency, our local ad consultants in Nassau County, SEO ad agency on Long Island or retargeting campaign on Long Island
please contact our offices.

Whether Facebook is a "good deal" for your marketing dollars genuinely depends on the numbers.

Suppose Bing clicks are $12 and Facebook actions are $1. Which is best? It depends.

• If 5% of Google visitors convert, that's $200+ for a new customer.
• If 1% of Facebook actions convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook visitors convert, that's $500+ for a new customer - that hurts!

The point is... there isn't any "correct answer." It will depend on your marketing campaign, your offer, and the way the market responds to you. The "correct answer" would be to test, modify, and test all over again.

Just remember to have your visuals strong before launching ads like these. For info about our Nassau web design agency, our graphic design services or our advertising consulting services in Nassau call us today.

Facebook Promotions Have To Be Maintained and Improved

Because of challenges with Facebook - and each of the variables at play - advertising campaign management is essential. Within an advertisement we test graphics, headlines, ad copy and more. We also test the effectiveness of the landing pages people reach after clicking on your advertisements. Are they staying? Registering? Buying? We test the demographics, the targeting and also the audiences.

Some changes can yield 2x-10x results, but until we test, you will not know. Our outstanding advertising campaign management is the crucial component in making the most of your marketing spend with all online marketing, but especially with Facebook.

Our lead gen company in New York and services of our display ads ad agency go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063