Facebook & Social Media Advertising In Saltaire

If you're trying to reach new prospects, Facebook needs to be rrnside your playbook. Facebook and Social Media marketing will give you the means to access people In Saltaire, possessing the interests and geographic targeting you seek.

Of course, everything comes at a price. You must pay Facebook for the targeted traffic you get. The concern becomes, will it be worth the money?

When you appear in front of people In Saltaire, then what? It truly depends on what you want to achieve. Are we sending people to your website? Are we looking to get people In Saltaire to be fans of your page to generate "authority" status and brand reputation? Are we looking for registrations?

Prior to launching your marketing campaign, we are able to help you to pinpoint what it is that you need to accomplish.

Remember to reach out to our website design company In Saltaire to work with you to succeed. Exceptional designs created by our website design agency will help and secure results!

Reaching Your Prospects In Saltaire on Facebook

There are a variety of ways to reach an "Audience" on Facebook:

• Concentrating on people who have visited your website before (retargeting);
• People who are fans of your page;
• Potential customers who may have similar pursuits (including other pages on Facebook);
• People who meet demographic considerations;
• People who are already your customers;
• and the list goes on...

With Facebook, we will aim for people - by gender, age, salary, career, job title, area, interests and more. These people end up part of an "audience" which can include many individuals. Facebook does not give us that list, but it will display our ads to individuals on that list that we have created.

We can buy clicks, sales opportunities, advertising impressions ... they will enable you to pay in many different ways. In the end, it is about buying exposure to and connecting with your prospects.

Pros of Advertising on Social Media and Facebook

Pro: Facebook's Edge Over Google and Bing: No Search Required

The main benefit Facebook offers In Saltaire is its capacity to get to prospects that are not proactively trying to find what you offer. This does not mean they will not be interested. It just means they are not actively performing a search when they view your ad. However, they most likely were seeking something similar to what you offer very recently.

The search engines are limited to the people in fact searching. A prospect may be considering legal counsel, but if they are not performing a search for one, those advertising and marketing in prospect pay per click do not reach that prospect.

Pro: Facebook is Perfect for Reaching Local Areas

• Are you a lawyer? Doctor? Home services business? A restaurant or retailer?
• For any organization who does business locally In Saltaire Facebook is an excellent method to appear in front of your target audience.
• We can concentrate on your prospects in numerous ways.
• Only wish to reach women 35-65 in a couple of zip codes? No worries!
• Want to have a special offer on Thursdays? We are able to do that.

The attractiveness of Facebook is the ability to target. You can operate a very small marketing campaign that behaves in huge ways, simply by focusing on the right prospects, in the right geography, with the appropriate message.

In general, Facebook marketing is less expensive than Google and the other engines and reaches a different group of people than SEO on Long Island. They cost less per click. If you are opting to pay per ad view (spending money on ads to be presented, rather than paying for clicks), that tends to come in less expensive as well.

However, in our experience, clicks from Facebook vs. Google are usually of a lower quality. It isn't that there's a downside to Facebook. Rather, the user is in some other frame of mind.

Users from Google just did a search (for example "personal injury lawyers in XYZ"). It is obvious what they want, and they're browsing since they have a true need. They have a tendency to convert from surfer to qualified prospect at a higher rate, since they have a current need that they must satisfy (finding legal help).

In contrast, an advertisement on Facebook might capture someone's focus. They may or may not be actively looking for an attorney, but still have the need.

For these reasons, Facebook targeted traffic often convert at a lower rate than search engine visitors... which is fine for the reasons you will learn next.

If you would like to talk about the services of our Long Island PPC advertising agency, our local advertising agency on LI, SEO ad agency or retargeting agency in Suffolk
please contact our offices.

Whether Facebook is really a "good deal" for your marketing and advertising spend really will depend on the numbers.

Suppose Bing clicks are $14 and Facebook actions are $1. Which one is better? It depends.

• If 5% of Google visitors convert, that's $200+ for a new customer.
• If 1% of Facebook actions convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook visitors convert, that's $500+ for a new customer - that hurts!

The point is... there is no "correct answer." It will depend on your advertising campaign, your offer, and exactly how the marketplace reacts to you. The "right answer" would be to test, adjust, and test all over again.

Just remember to have your design strong before running ads like these. For info about our LI web design company, our graphic design in Nassau County or our advertising consulting services in New York contact us today.

Facebook Strategies Must Be Managed and Improved

Because of challenges with Facebook - and each of the variables at play - marketing campaign supervision is critical. Within an ad we test graphics, headlines, ad copy and more. We also test the strength of the landing pages people reach after clicking on your ads. Are they staying? Joining? Buying? We test the demographics, the targeting as well as the audiences.

Some adjustments can yield 2x-10x results, but until we test, you won't know. Our great campaign management is the critical component in making the most of your advertising and marketing spend with all internet marketing, but particularly with Facebook.

Our lead gen company in Suffolk County and services of our paid media ad agency go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063