Facebook & Social Media Advertising In Saltaire

If you are trying to find new prospects, Facebook needs to be in your playbook. Social Media and Facebook marketing and advertising will give you access to people In Saltaire, with the interests and geographic targeting you want.

Obviously, everything comes at a cost. You need to pay Facebook for the traffic you get. The question becomes, can it be worth it?

Once you connect with people In Saltaire, then what? It really depends on what you want to achieve. Are we driving visitors to your site? Are we hoping to get people In Saltaire to become fans of your page to generate "authority" status and brand reputation? Are we looking for sign ups?

Prior to starting your campaign, we can help you to determine what it is that you really need to accomplish.

Remember to call our website design company In Saltaire to aid you to achieve real results. Strong designs by our website design experts drive success and secure results!

Reaching Your Prospects In Saltaire on Facebook

There are lots of methods to reach an "Audience" on Facebook:

• Focusing on individuals who have been to your site in the past (retargeting);
• Individuals that are followers of your page;
• Prospects who have very similar pursuits (such as other pages on Facebook);
• People who meet demographic criteria;
• People that are currently your customers;
• and the list goes on...

With Facebook, we can easily target people - by gender, age, income, occupation, job title, area, passions and much more. These people become part of an "audience" which may include any number of people. Facebook does not give us that list, but it will present our ads to individuals on that list that we have created.

We can buy clicks, sales opportunities, ad impressions ... they will let you pay in many different ways. In the end, it is about buying exposure to and connecting with your prospects.

Pros of Advertising on Facebook

Pro: Facebook's Advantage Over Google and Bing: No Search Necessary

The main benefit Facebook offers In Saltaire is its capability to reach prospects who are not actively searching for what you offer. This does not mean they won't have an interest. It just means they are not proactively conducting a search when they see your advertisement. However, they probably were seeking something similar to what you provide very recently.

The search engines like Google are restricted to individuals actually searching. A prospect may be considering an attorney, but if they aren't doing a search for one, those marketing in prospect pay per click do not reach that prospect.

Pro: Facebook is Wonderful for Reaching Local Niches

• Are you an attorney? Physician? Home services company? A restaurant or retailer?
• For any organization who conducts business regionally In Saltaire Facebook is an excellent technique to reach your audience.
• We can concentrate on your prospects in many ways.
• Only wish to reach women 35-65 in a few zip codes? No worries!
• Want to have a special offer on Mondays? We can do that.

The attractiveness of Facebook is the capacity to target. You can run a very small campaign that behaves in huge ways, by just targeting the correct prospects, in the right geo, with the right message.

In general, Facebook advertising is less costly than Google and the other engines and reaches different people than SEO on Long Island. They cost significantly less for each click. If you are opting to pay per ad view (spending money on advertisements to be presented, rather than paying for clicks), that tends to cost less as well.

However, in our experience, clicks from Facebook vs. Google tend to be of a reduced quality. It is certainly not there's a challenge with Facebook. Rather, the user is in some other mind-set.

Users from Google just did a search (such as "personal injury lawyers in XYZ"). It is obvious what they want, and they're searching since they have a real need. They have a tendency to convert from web surfer to prospect at a higher rate, because they have a current need that they must satisfy (finding legal help).

In comparison, an ad on Facebook may capture a person's attention. They may or may not be proactively shopping for an attorney, but still have the need.

For these reasons, Facebook targeted traffic tend to convert at a lower rate than Google visitors... which is alright for the reasons you will learn next.

If you would like to discuss the services of our NY pay per click ad agency, our local advertising agency, SEO ad agency in Nassau or remarketing campaign
please contact our offices.

Whether Facebook is a "great deal" for your marketing spend truly depends on the numbers.

Suppose Google mouse clicks are $12 and Facebook actions are $1. Which one is better? It depends.

• If 5% of Google visitors convert, that's $200+ for a new customer.
• If 1% of Facebook actions convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook visitors convert, that's $500+ for a new customer - that hurts!

The point is... there isn't any "right answer." It will depend on your advertising campaign, your offer, and exactly how the marketplace reacts to you. The "correct answer" is to test, adjust, and test yet again.

Just remember to have your design strong before launching ads like these. For info about our Nassau County website design professionals, our graphic design experts in Suffolk or our marketing consulting services call us today.

Facebook Strategies Must Be Maintained and Optimized

Because of challenges with Facebook - and each of the variables at play - marketing campaign supervision is essential. Within an ad we test graphics, headlines, ad copy and even more. We also test the effectiveness of the landing pages people reach after clicking on your advertisements. Are they staying? Enrolling? Buying? We test the demographics, the targeting as well as the audiences.

Some adjustments can yield 2x-10x benefits, but until we test, you won't know. Our great advertising campaign management is the crucial component in making the most of your advertising and marketing spend with all internet marketing, but especially with Facebook.

Our lead generation service in Suffolk County and services of our display ads ad agency go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063