Ads on Facebook and Social Media Gives Unprecedented Reach into prospects In Port Washington If you are hoping to reach new prospects, Facebook needs to be in your playbook. Facebook and Social Media advertising will give you the means to access people In Port Washington, with the interests and geographic targeting you seek. Obviously, everything comes at a price. You must pay Facebook for the targeted visitors you receive. The concern becomes, is it worth it? After you appear in front of people In Port Washington, then what? It really depends on what you want to accomplish. Are we driving people to your web site? Are we hoping to get people In Port Washington to become fans of your page to create "authority" status and brand reputation? Are we looking for sign ups? Before launching your campaign, we can help you to pinpoint what it is that you really need to achieve. Remember to reach out to our website design company In Port Washington to help you to achieve real results. Effective designs created by our website design experts will help and achieve results! Reaching Your Prospects In Port Washington on Facebook There are numerous ways to appear in front of an "Audience" on Facebook: Concentrating on those who have visited your site before (retargeting); Individuals who are followers of your page; Individuals that have related interests (such as other pages on Facebook); Potential customers who meet demographic considerations; Individuals that are already your customers; and the list goes on... With Facebook, we can easily target individuals - by gender, age, salary, career, job title, area, hobbies and more. These individuals end up part of an "audience" which may consist of any number of people. Facebook doesn't give us that list, however it will present our ads to individuals on that list that we have created. We can buy clicks, sales opportunities, advertising impressions ... they will enable you to pay in many different ways. In the end, it is about buying exposure to and connecting with your prospects. Pluses and Minuses of Advertising on Social Media and Facebook Pro: Facebook's Advantage Over Search Engines: No Search Required The primary benefit Facebook offers In Port Washington is its ability to reach prospects that are not actively looking for what you offer. This does not necessarily mean they won't be interested. It simply means they aren't actively conducting a search when they see your advertisement. However, they probably were looking for something such as what you offer quite recently. The search engines are limited to individuals actually searching. A person may be interested in legal counsel, but if they aren't performing a search for one, those advertising and marketing in pay-per-click do not appear in front of that prospect. Pro: Facebook is Ideal for Getting to Regional Areas Are you an attorney? Physician? Home repair company? A restaurant or retailer? For any company who conducts business regionally In Port Washington Facebook is an excellent way to reach your audience. We have the ability to target your prospects in numerous ways. Only need to reach women 35-65 in 3 zip codes? Not a problem! Want to have a special offer on Thursdays? We can do that. The appeal of Facebook is the capacity to target. You can operate a small campaign that behaves in huge ways, simply by targeting the correct prospects, in the right location, with the right message. Facebook Costs are Lower, but So are Conversion Rates... In general, Facebook marketing and advertising is less pricey than Google and the other engines and reaches different people than SEO on Long Island. They charge less for each click. If you are choosing to pay per ad impression (paying for advertisements to be presented, instead of paying for clicks), that is likely to cost less too. However, in our experience, clicks from Facebook vs. Google are generally of a reduced quality. It isn't that there is a problem with Facebook. Rather, the user is in some other state of mind. Users from Google just did a search (for example "personal injury attorneys in XYZ"). It is apparent what they need, and they are searching because they have a real need. They tend to convert from web surfer to qualified prospect at a greater rate, simply because they have a need that they need to satisfy (finding legal help). In comparison, an advertisement on Facebook may catch a person's attention. They may or may not be actively searching for a lawyer, but still have the need. For these reasons, Facebook visitors tend to convert at a lower rate than Google visitors... which is OK for the reasons you will learn about next. If you would like to discuss the services of our Nassau County PPC ad agency, our local ad agency, search engine optimization company on Long Island or remarketing agencies on LI please contact our offices. So is Social Media Advertising a Good Deal? Whether Facebook is a "good deal" for your marketing spend really depends upon the numbers. Suppose Google mouse clicks are $11 and Facebook clicks are $1. Which one is better? It depends. If 5% of Google visitors convert, that's $200+ for a new customer. If 1% of Facebook actions convert, that's $100 for a new customer - great! But of only 0.2% of Facebook actions convert, that's $500+ for a new customer - that hurts! The point is... there is no "right answer." It will depend on your marketing campaign, your offer, and exactly how the marketplace responds to you. The "correct answer" would be to test, modify, and test all over again. Just remember to have your visuals strong before running ads like these. For info about our Long Island web design agency, our graphic design in Suffolk County or our advertising consulting services contact us today. Facebook Campaigns Have To Be Managed and Improved Because of challenges with Facebook - and all of the variables at play - marketing campaign management is essential. Within an ad we test images, headlines, ad copy and even more. We also test the strength of the pages people reach after clicking on your advertisements. Are they staying? Registering? Buying? We test the demographics, the targeting and also the audiences. Some changes can yield 2x-10x benefits, but until we test, you won't know. Our superb marketing campaign management is the crucial component in making the most of your marketing and advertising dollars with all internet advertising, but especially with Facebook. Our lead gen in New York and services of our display advertising ad agency in Nassau go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063 Call Us to Talk About Your Advertising and Marketing In Port Washington and Facebook Everybody's requirements are different, there aren't any blanket answers. Call our offices at (888) 420-0063, fill in the form below or follow this link to schedule a meeting . We're happy to talk about your business and requires, and see if there is a way we are able to help you efficiently grow your business. 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