Facebook & Social Media Advertising In Port Washington

If you are trying to find new prospects, Facebook has to be in your playbook. Facebook and Social Media marketing and advertising will provide you with the means to access people In Port Washington, having the interests and geographic targeting you want.

Obviously, everything comes at a price. You must pay Facebook for the targeted traffic you receive. The concern becomes, can it be worth it?

When you appear in front of people In Port Washington, then what? It genuinely depends on what you would like to achieve. Are we sending people to your website? Are we trying to get people In Port Washington to be fans of your page to generate "authority" status and brand reputation? Are we going for registrations?

Prior to starting your campaign, we can help you to figure out what it is that you really need to accomplish.

Remember to meet with our website design company In Port Washington to serve your business to succeed. Great designs designed by our website design agency help you and achieve results!

Reaching Your Prospects In Port Washington on Facebook

There are many ways to reach an "Audience" on Facebook:

• Focusing on those who have visited your site previously (retargeting);
• Individuals that are enthusiasts of your page;
• Prospects who have related pursuits (which include other pages on Facebook);
• Prospects who meet demographic factors;
• Individuals who are already your customers;
• and the list goes on...

With Facebook, we're able to target individuals - by gender, age, salary, occupation, job title, location, interests and much more. These people become part of an "audience" which can include many people. Facebook does not give us that list, but it will show our ads to individuals on that list that we have created.

We can buy clicks, sales opportunities, ad impressions ... they will enable you to pay in many different ways. In the end, it is about buying exposure to and connecting with your prospects.

Pros of Advertising on Social Media

Pro: Facebook's Edge Over Search Engines: No Search Needed

The main benefit Facebook offers In Port Washington is its capacity to get to prospects who are not proactively searching for what you offer. This does not necessarily mean they won't have an interest. It simply means they are not actively conducting a search when they view your advertisement. However, they probably were hoping to find something similar to what you provide very recently.

The search engines are restricted to people actually searching. A person may be considering an attorney, but if they are not doing a search for one, those marketing in Google Adwords do not reach that prospect.

Pro: Facebook is Great for Reaching Out to Local Areas

• Are you an attorney? Medical professional? Home renovation company? A restaurant or retailer?
• For any organization who conducts business locally In Port Washington Facebook is a superb method to reach your audience.
• We can focus on your prospects in numerous ways.
• Only want to reach women 35-65 in three zip codes? Not a problem!
• Want to have a special on Thursdays? We are able to do that.

The great thing about Facebook is the capacity to target. You can run a small campaign that functions in huge ways, by merely focusing on the right prospects, in the right geography, with the right message.

In general, Facebook advertising is less costly than Google and the other engines and reaches different people than SEO on Long Island. They charge significantly less per click. If you are choosing to pay per ad view (spending money on ads to be presented, rather than paying for clicks), that is likely to come in less expensive too.

However, in our experience, clicks from Facebook vs. Google tend to be of a lower quality. It is not that there's a challenge with Facebook. Rather, an individual is in a different state of mind.

Users from Google just performed a search (such as "personal injury attorneys in XYZ"). It is clear what they need, and they are browsing because they have a true need. They tend to convert from surfer to qualified prospect at a higher rate, since they have a need that they must satisfy (finding legal help).

In contrast, an ad on Facebook might catch someone's focus. They might or might not be actively hunting for a lawyer, but still have the need.

For all of those reasons, Facebook visitors tend to convert at a lower rate than Google visitors... which is OK for the reasons you will learn next.

If you would like to talk about the services of our Nassau County pay per click ad consultants, our local advertising agency, SEO ad agency or remarketing campaign in New York
please contact our offices.

Whether Facebook is a "good deal" for your advertising spend genuinely will depend on the numbers.

Suppose Google clicks are $11 and Facebook actions are $1. Which is superior? It depends.

• If 5% of Google actions convert, that's $200+ for a new customer.
• If 1% of Facebook actions convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook actions convert, that's $500+ for a new customer - ouch!

The point is... there is no "right answer." It all depends on your advertising campaign, your offer, and how the market responds to you. The "correct answer" is to test, modify, and test again.

Just remember to have your visuals strong before launching ads like these. For info about our LI website design agency, our graphic design or our marketing consulting services contact us today.

Facebook Campaigns Need To Be Maintained and Optimized

Because of challenges with Facebook - and each of the variables at play - advertising campaign supervision is essential. Within an advertisement we test pictures, headlines, ad text and even more. We also test the effectiveness of the landing pages individuals reach after clicking on your ads. Are they staying? Joining? Buying? We test the demographics, the targeting and the audiences.

Some modifications can yield 2x-10x benefits, but until we test, you will not know. Our outstanding marketing campaign management is the crucial component in making the most of your marketing and advertising dollars with all internet marketing, but especially with Facebook.

Our lead generation service and services of our display ads ad agency on Long Island go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063