Facebook & Social Media Advertising In Patchogue

If you're trying to reach new prospects, Facebook has to be rrnside your playbook. Social Media and Facebook advertising and marketing will provide you with access to people In Patchogue, with the interests and geography you seek.

Obviously, everything comes at a price. You do need to pay Facebook for the visitors you get. The question becomes, is it worth it?

After you appear in front of people In Patchogue, then what? It truly depends on what you want to accomplish. Are we sending visitors to your web site? Are we trying to get people In Patchogue to become fans of your page to generate "authority" status and brand reputation? Are we going for registrations?

Prior to launching your advertising campaign, we can help you to determine precisely what you need to accomplish.

Remember to reach out to our website design agency In Patchogue to work with you to achieve real results. Powerful designs from our website design agency will help and secure results!

Reaching Your Prospects In Patchogue on Facebook

There are a variety of methods to appear in front of an "Audience" on Facebook:

• Concentrating on people who have been to your website previously (retargeting);
• Prospects who are enthusiasts of your page;
• Prospects who may have very similar interests (including other pages on Facebook);
• Individuals who meet demographic factors;
• Prospects that are currently your customers;
• and the list goes on...

With Facebook, we will aim for people - by gender, age, income, profession, job title, area, pursuits and much more. These people end up part of an "audience" which may include many individuals. Facebook does not give us that list, but it will display our advertisements to people on that list that we have created.

We can buy clicks, leads, ad impressions ... they will let you pay in various ways. In the end, it is about getting exposure to and connecting with your prospects.

Pros of Advertising on Social Media

Pro: Facebook's Advantage Over Search Engines: No Search Required

The main benefit Facebook offers In Patchogue is its ability to reach prospects that are not proactively looking for what you offer. This doesn't mean they won't be interested. It simply means they are not actively performing a search when they view your advertisement. However, they most likely were hoping to find something such as what you provide quite recently.

The search engines like Google are restricted to the people actually searching. A person may be considering an attorney, but if they are not performing a search for one, those advertising and marketing in prospect pay per click do not appear in front of that prospect.

Pro: Facebook is Perfect for Reaching Out to Local Market Places

• Are you a lawyer? Doctor? Home renovation company? A restaurant or merchant?
• For any business who conducts business locally In Patchogue Facebook is a superb technique to appear in front of your audience.
• We can concentrate on your prospects in many ways.
• Only wish to reach women 35-65 in 3 zip codes? No worries!
• Want to have a special offer on Mondays? We are able to do that.

The attractiveness of Facebook is the ability to target. You can run a very small campaign that functions in very big ways, by merely targeting the right prospects, in the right region, with the right message.

In general, Facebook marketing is less pricey than Google and the other engines and reaches different people than SEO on Long Island. They charge significantly less per click. If you are choosing to pay per impression (paying for ads to be shown, rather than paying for clicks), that tends to cost less as well.

However, in our experience, clicks from Facebook vs. Google are generally of a lower quality. It is not that there's a problem with Facebook. Rather, an individual is in a different frame of mind.

Users from Google just did a search (for example "personal injury attorneys in XYZ"). It is clear what they need, and they are browsing since they have a true need. They tend to convert from web surfer to prospect at a greater rate, simply because they have a need that they need to satisfy (finding legal help).

In comparison, an ad on Facebook might capture someone's focus. They might or might not be proactively hunting for an attorney, but still have the need.

For these reasons, Facebook targeted traffic tend to convert at a lower rate than search engine visitors... which is fine for the reasons you will discover next.

If you would like to talk about the services of our PPC advertising company, our local ad consultants, SEO ad agency or retargeting agency in Suffolk
please contact our offices.

Whether Facebook is a "good deal" for your marketing dollars really depends upon the numbers.

Suppose Bing mouse clicks are $11 and Facebook visitors are $1. Which is better? It depends.

• If 5% of Google visitors convert, that's $200+ for a new customer.
• If 1% of Facebook visitors convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook visitors convert, that's $500+ for a new customer - that hurts!

The point is... there is no "correct answer." It all depends on your strategy, your offer, and the way the market reacts to you. The "right answer" is to test, modify, and test again.

Just remember to have your visuals strong before launching ads like these. For info about our web design company, our graphic design companies or our advertising consulting services on L.I. call us today.

Facebook Campaigns Have To Be Managed and Optimized

Because of challenges with Facebook - and all of the variables at play - campaign management is essential. Within an advertisement we test pictures, headlines, ad text and even more. We also test the effectiveness of the pages people reach after clicking on your advertisements. Are they staying? Joining? Buying? We test the demographics, the targeting and also the audiences.

Some modifications can yield 2x-10x benefits, but until we test, you won't know. Our exceptional advertising campaign management is the crucial component in making the most of your advertising dollars with all online advertising, but especially with Facebook.

Our lead generation service in NY and services of our display advertising professionals in New York go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063