Facebook & Social Media Advertising In North Babylon

If you are hoping to find new prospects, Facebook needs to be rrnside your playbook. Facebook and Social Media marketing will provide you with the means to access people In North Babylon, having the interests and geo targeting you want.

Obviously, everything comes at a cost. You must pay Facebook for the visitors you get. The question becomes, will it be worth it?

Once you reach people In North Babylon, then what? It really depends on what you want to accomplish. Are we pushing people to your web site? Are we trying to get people In North Babylon to become fans of your page to generate "authority" status and brand recognition? Are we looking for sign ups?

Before launching your campaign, we can help you to figure out what it is that you need to accomplish.

Remember to call our website design company In North Babylon to assist you to achieve real results. Professional designs implemented by our website design experts will help and achieve results!

Reaching Your Prospects In North Babylon on Facebook

There are a variety of methods to reach an "Audience" on Facebook:

• Targeting individuals who have visited your site in the past (retargeting);
• Potential customers who are followers of your page;
• Individuals who may have similar interests (such as other pages on Facebook);
• Individuals who meet demographic considerations;
• People who are already your customers;
• and the list goes on...

With Facebook, we are able to target people - by gender, age, income, occupation, job title, location, hobbies and even more. These individuals end up part of an "audience" which may include many people. Facebook does not give us that list, but it will display our advertisements to individuals on that list that we have created.

We can buy clicks, sales opportunities, ad impressions ... they will let you pay in many different ways. In the end, it is about buying exposure to and connecting with your prospects.

Pros of Advertising on Social Media

Pro: Facebook's Advantage Over Google and Bing: No Search Required

The primary benefit Facebook offers In North Babylon is its ability to appear in front of prospects that are not proactively looking for what you offer. This doesn't mean they won't be interested. It just means they are not proactively performing a search when they view your advertisement. However, they most likely were seeking something such as what you provide quite recently.

The search engines like Google are restricted to people in fact searching. A person may be considering a lawyer, but if they aren't doing a search for one, those marketing in pay-per-click do not appear in front of that prospect.

Pro: Facebook is Fantastic for Reaching Out to Regional Niches

• Are you an attorney? Physician? Home repair business? A restaurant or retailer?
• For any company who does business regionally In North Babylon Facebook is an excellent method to reach your target audience.
• We have the ability to focus on your prospects in several ways.
• Only wish to reach women 35-65 in a couple of zip codes? Not an issue!
• Want to have a special offer on Mondays? We can do that.

The beauty of Facebook is the capacity to target. You can run a very small marketing campaign that behaves in very big ways, simply by concentrating on the right prospects, in the right geo, with the appropriate message.

In general, Facebook marketing is less expensive than Google and the other engines and reaches a different group of people than SEO on Long Island. They charge significantly less for each click. If you are choosing to pay per ad impression (paying for ads to be shown, rather than paying for clicks), that tends to cost less too.

However, in our experience, clicks from Facebook vs. Google tend to be of a lower quality. It is not that there's a challenge with Facebook. Rather, an individual is in some other state of mind.

Users from Google just did a search (for example "personal injury attorneys in XYZ"). It is obvious what they need, and they're browsing since they have a actual need. They tend to convert from web surfer to lead at a greater rate, since they have a need that they need to fulfill (finding legal help).

In comparison, an advertisement on Facebook may catch a person's focus. They may or may not be actively shopping for a lawyer, but still have the need.

For these reasons, Facebook visitors often convert at a lower rate than search engine visitors... which is OK for the reasons you will discover next.

If you would like to discuss the services of our Nassau County pay per click ad agency, our local advertising agency on Long Island, SEO ad agency in NY or retargeting companies
please contact our offices.

Whether Facebook is a "great deal" for your advertising and marketing spend truly depends on the numbers.

Suppose Bing mouse clicks are $12 and Facebook clicks are $1. Which of these is best? It depends.

• If 5% of Google actions convert, that's $200+ for a new customer.
• If 1% of Facebook actions convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook visitors convert, that's $500+ for a new customer - ouch!

The point is... there isn't any "correct answer." It will depend on your strategy, your offer, and exactly how the market responds to you. The "correct answer" would be to test, adjust, and test yet again.

Just remember to have your design strong before running ads like these. For info about our web site design gurus, our graphic design experts in Suffolk or our online advertising consulting services contact us today.

Facebook Promotions Must Be Maintained and Improved

Because of challenges with Facebook - and all of the variables at play - advertising campaign management is critical. Within an advertisement we test graphics, headlines, ad copy and more. We also test the effectiveness of the landing pages individuals reach after clicking on your advertisements. Are they staying? Enrolling? Buying? We test the demographics, the targeting and the audiences.

Some adjustments can yield 2x-10x results, but until we test, you won't know. Our superb campaign operations is the essential component in making the most of your advertising and marketing dollars with all internet advertising, but especially with Facebook.

Our lead generation and services of our display ads professionals go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063