Facebook & Social Media Advertising In Middle Island

If you are hoping to reach new prospects, Facebook must be in your playbook. Facebook and Social Media advertising will provide you with the means to access people In Middle Island, having the interests and geographic targeting you want.

Obviously, everything comes at a price. You need to pay Facebook for the targeted visitors you receive. The concern becomes, is it worth the cost?

Once you connect with people In Middle Island, then what? It truly depends on what you would like to accomplish. Are we sending people to your website? Are we hoping to get people In Middle Island to become fans of your page to create "authority" status and brand recognition? Are we looking for sign ups?

Prior to launching your marketing campaign, we can help you to identify precisely what you need to achieve.

Remember to meet with our website design agency In Middle Island to serve your business to maximize results. Powerful designs implemented by our website design company drive success and achieve results!

Reaching Your Prospects In Middle Island on Facebook

There are lots of ways to reach an "Audience" on Facebook:

• Focusing on individuals who have visited your website in the past (retargeting);
• Individuals who are followers of your page;
• Potential customers that have similar interests (including other pages on Facebook);
• Individuals who meet demographic factors;
• Prospects that are currently your customers;
• and the list goes on...

With Facebook, we will aim for individuals - by gender, age, income, profession, job title, location, interests and more. These people become part of an "audience" which can consist of any number of people. Facebook doesn't give us that list, however it will display our advertisements to individuals on that list that we have created.

We can buy clicks, leads, advertising impressions ... they will enable you to pay in many different ways. In the end, it is about purchasing exposure to and connecting with your prospects.

Pros of Advertising on Social Media

Pro: Facebook's Edge Over Google and Bing: No Search Required

The primary benefit Facebook offers In Middle Island is its capacity to appear in front of prospects that are not actively trying to find what you offer. This doesn't mean they won't be interested. It just means they aren't actively conducting a search when they view your advertisement. However, they probably were seeking something such as what you offer quite recently.

The search engines are restricted to people in fact searching. A prospect may be in the market for legal counsel, but if they are not performing a search for one, those advertising in pay-per-click do not reach that prospect.

Pro: Facebook is Great for Reaching Out to Regional Market Places

• Are you a lawyer? Health care provider? Home renovation business? A restaurant or retailer?
• For any company who does business regionally In Middle Island Facebook is a great way to reach your audience.
• We are able to focus on your prospects in many ways.
• Only need to reach women 35-65 in a couple of zip codes? No problem!
• Want to have a special on Wednesday? We are able to do that.

The great thing about Facebook is the capacity to target. You can operate a small marketing campaign that behaves in very big ways, simply by concentrating on the right prospects, in the right region, with the right message.

In general, Facebook marketing is less costly than Google and the other search engines and reaches different people than SEO on Long Island. They charge significantly less for each click. If you are opting to pay per ad view (paying for ads to be shown, instead of paying for clicks), that is likely to come in less expensive as well.

However, in our experience, clicks from Facebook vs. Google are usually of a reduced quality. It is certainly not there's a downside to Facebook. Rather, the user is in a different mind-set.

Users from Google just did a search (for example "personal injury lawyers in XYZ"). It is obvious what they need, and they are browsing because they have a true need. They have a tendency to convert from web surfer to prospect at a greater rate, simply because they have a need that they must fulfill (finding legal help).

In comparison, an advertisement on Facebook may capture someone's interest. They may or may not be actively looking for a lawyer, but still have the need.

For all of those reasons, Facebook targeted traffic often convert at a lower rate than Google visitors... which is alright for the reasons you will discover next.

If you would like to discuss the services of our Nassau County pay per click ad agency, our local ad agency in Nassau County, SEO ad agency on Long Island or retargeting agency
please contact our offices.

Whether Facebook is a "good deal" for your marketing and advertising spend genuinely depends on the numbers.

Suppose Bing clicks are $14 and Facebook visitors are $1. Which one is superior? It depends.

• If 5% of Google visitors convert, that's $200+ for a new customer.
• If 1% of Facebook actions convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook actions convert, that's $500+ for a new customer - that hurts!

The point is... there is no "right answer." It will depend on your marketing campaign, your offer, and exactly how the marketplace reacts to you. The "correct answer" is to test, adjust, and test again.

Just remember to have your visuals strong before running ads like these. For info about our Nassau web design company, our graphic design or our advertising consulting services call us today.

Facebook Promotions Have To Be Maintained and Improved

Because of challenges with Facebook - and all of the variables at play - marketing campaign supervision is vital. Within an ad we test pictures, headlines, ad text and more. We also test the effectiveness of the pages people reach after clicking on your ads. Are they staying? Registering? Purchasing? We test the demographics, the targeting and also the audiences.

Some changes can yield 2x-10x results, but until we test, you will not know. Our great marketing campaign management is the essential component in making the most of your advertising spend with all internet marketing, but particularly with Facebook.

Our lead gen and services of our display ads advertising agency in Nassau go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063