Facebook & Social Media Advertising In Merrick

If you are trying to find new prospects, Facebook needs to be in your playbook. Social Media and Facebook marketing will provide you with access to people In Merrick, having the interests and geography you seek.

Obviously, everything comes at a cost. You do need to pay Facebook for the targeted visitors you receive. The question becomes, can it be worth the cost?

When you appear in front of people In Merrick, then what? It truly depends on what you would like to achieve. Are we pushing visitors to your site? Are we trying to get people In Merrick to be fans of your page to build "authority" status and brand recognition? Are we looking for registrations?

Before starting your marketing campaign, we can help you to pinpoint what it is that you really need to accomplish.

Remember to let our website design agency In Merrick to help your business to succeed. Powerful designs implemented by our website design company help your business and secure results!

Reaching Your Prospects In Merrick on Facebook

There are lots of ways to reach an "Audience" on Facebook:

• Targeting those who have visited your web site before (retargeting);
• Individuals that are enthusiasts of your page;
• Potential customers who may have very similar interests (including other pages on Facebook);
• Prospects who meet demographic factors;
• Prospects that are currently your customers;
• and the list goes on...

With Facebook, we can easily aim for people - by gender, age, income, occupation, job title, location, passions and more. These people become part of an "audience" which can consist of any number of individuals. Facebook does not give us that list, however it will present our advertisements to people on that list that we have created.

We can buy clicks, leads, ad impressions ... they will let you pay in various ways. In the end, it is about buying exposure to and connecting with your prospects.

Pluses and Minuses of Advertising on Social Media

Pro: Facebook's Edge Over Search Engines: No Search Required

The main benefit Facebook offers In Merrick is its capacity to appear in front of prospects who are not actively trying to find what you offer. This doesn't mean they will not be interested. It just means they aren't actively conducting a search when they see your ad. However, they probably were looking for something such as what you offer quite recently.

The search engines are limited to people actually searching. A person may be considering a lawyer, but if they are not performing a search for one, those marketing in pay-per-click do not appear in front of that prospect.

Pro: Facebook is Ideal for Reaching Local Markets

• Are you a lawyer? Health care provider? Home services business? A restaurant or merchant?
• For any business who does business locally In Merrick Facebook is a superb way to appear in front of your audience.
• We are able to concentrate on your prospects in several ways.
• Only want to reach women 35-65 in a couple of zip codes? Not an issue!
• Want to have a special on Wednesday? We are able to do that.

The great thing about Facebook is the ability to target. You can operate a small campaign that behaves in huge ways, simply by concentrating on the correct prospects, in the right region, with the right message.

In general, Facebook advertising is less pricey than Google and the other engines and reaches a different group of people than SEO on Long Island. They charge significantly less per click. If you are choosing to pay per ad view (spending money on ads to be shown, instead of paying for clicks), that tends to come in less expensive too.

However, in our experience, clicks from Facebook vs. Google tend to be of a reduced quality. It isn't that there's a problem with Facebook. Rather, the person is in a different mind-set.

Users from Google just performed a search (for example "personal injury lawyers in XYZ"). It is obvious what they want, and they're browsing because they have a actual need. They tend to convert from surfer to prospect at a higher rate, since they have a current need that they have to fulfill (finding legal help).

In comparison, an advertisement on Facebook might capture a person's focus. They may or may not be actively hunting for a lawyer, but still have the need.

For these reasons, Facebook targeted traffic often convert at a lower rate than Google visitors... which is fine for the reasons you will learn next.

If you would like to talk about the services of our Nassau PPC advertising agency, our local advertising agency, search engine optimization ad agency in Suffolk County or remarketing campaign in Nassau
please contact our offices.

Whether Facebook is a "great deal" for your marketing dollars genuinely depends upon the numbers.

Suppose Google clicks are $14 and Facebook visitors are $1. Which is better? It depends.

• If 5% of Google visitors convert, that's $200+ for a new customer.
• If 1% of Facebook visitors convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook actions convert, that's $500+ for a new customer - that hurts!

The point is... there isn't any "right answer." It all depends on your marketing campaign, your offer, and how the marketplace responds to you. The "correct answer" is to test, adjust, and test again.

Just remember to have your visuals strong before running ads like these. For info about our website design experts, our graphic design services in Nassau County or our marketing consulting services in NY call us today.

Facebook Strategies Have To Be Maintained and Optimized

Because of challenges with Facebook - and each of the variables at play - advertising campaign management is vital. Within an advertisement we test images, headlines, ad copy and more. We also test the effectiveness of the pages individuals reach after clicking on your advertisements. Are they staying? Registering? Purchasing? We test the demographics, the targeting as well as the audiences.

Some changes can yield 2x-10x results, but until we test, you will not know. Our exceptional advertising campaign operations is the crucial component in making the most of your marketing spend with all internet advertising, but particularly with Facebook.

Our lead generation company and services of our paid ads advertising agency in Suffolk County go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063