Facebook & Social Media Advertising In Merrick

If you are trying to find new prospects, Facebook has to be in your playbook. Social Media and Facebook advertising will give you access to people In Merrick, possessing the interests and geography you seek.

Needless to say, everything comes at a price. You need to pay Facebook for the traffic you receive. The concern becomes, is it worth the money?

After you appear in front of people In Merrick, then what? It really depends on what you want to achieve. Are we pushing people to your site? Are we looking to get people In Merrick to be fans of your page to build "authority" status and brand recognition? Are we going for sign ups?

Prior to starting your campaign, we can help you to identify what it is that you need to accomplish.

Remember to meet with our website design agency In Merrick to help you to maximize results. Excellent designs from our website design experts will help and secure results!

Reaching Your Prospects In Merrick on Facebook

There are many methods to reach an "Audience" on Facebook:

• Concentrating on people who have visited your web site before (retargeting);
• Potential customers who are fans of your page;
• Prospects that have very similar interests (such as other pages on Facebook);
• Potential customers who meet demographic considerations;
• People who are currently your customers;
• and the list goes on...

With Facebook, we're able to focus on individuals - by gender, age, income, career, job title, location, hobbies and much more. These people end up part of an "audience" which can consist of many people. Facebook does not provide us with that list, however it will show our advertisements to people on that list that we have created.

We can buy clicks, leads, ad impressions ... they will enable you to pay in many different ways. In the end, it is about getting exposure to and connecting with your prospects.

Pluses and Minuses of Advertising on Social Media

Pro: Facebook's Advantage Over Search Engines: No Search Necessary

The primary benefit Facebook offers In Merrick is its capability to reach prospects who are not actively looking for what you offer. This does not necessarily mean they won't have an interest. It simply means they aren't actively conducting a search when they view your ad. However, they most likely were looking for something similar to what you provide very recently.

The search engines are restricted to the people in fact searching. A prospect may be interested in a lawyer, but if they aren't performing a search for one, those advertising in prospect pay per click do not reach that prospect.

Pro: Facebook is Perfect for Reaching Local Areas

• Are you a lawyer? Doctor? Home services business? A restaurant or store?
• For any organization who conducts business locally In Merrick Facebook is a great method to appear in front of your audience.
• We can concentrate on your prospects in numerous ways.
• Only need to reach women 35-65 in a couple of zip codes? No worries!
• Want to have a special on Wednesday? We can do that.

The great thing about Facebook is the capacity to target. You can run a very small advertising campaign that functions in huge ways, simply by focusing on the correct prospects, in the right geo, with the appropriate message.

In general, Facebook marketing and advertising is less costly than Google and the other search engines and reaches a different group of people than SEO on Long Island. They charge less for each click. If you are choosing to pay per ad view (spending money on advertisements to be presented, rather than paying for clicks), that is likely to come in less expensive too.

However, in our experience, clicks from Facebook vs. Google are usually of a lower quality. It isn't that there is a problem with Facebook. Rather, an individual is in some other state of mind.

Users from Google just did a search (for example "personal injury attorneys in XYZ"). It is apparent what they want, and they are browsing because they have a genuine need. They have a tendency to convert from surfer to qualified prospect at a higher rate, since they have a current need that they have to fulfill (finding legal help).

In comparison, an advertisement on Facebook may capture a person's attention. They may or may not be proactively hunting for an attorney, but still have the need.

For these reasons, Facebook visitors often convert at a lower rate than Google visitors... which is OK for the reasons you will learn below.

If you would like to discuss the services of our NY pay per click ad company, our local advertising agency on LI, search engine optimization experts or remarketing campaign on L.I.
please contact our offices.

Whether Facebook is really a "good deal" for your marketing and advertising dollars genuinely will depend on the numbers.

Suppose Bing mouse clicks are $14 and Facebook actions are $1. Which is best? It depends.

• If 5% of Google visitors convert, that's $200+ for a new customer.
• If 1% of Facebook actions convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook actions convert, that's $500+ for a new customer - that hurts!

The point is... there isn't any "right answer." It will depend on your marketing campaign, your offer, and the way the marketplace reacts to you. The "right answer" is to test, modify, and test all over again.

Just remember to have your visuals strong before launching ads like these. For info about our New York website design agency, our graphic design or our advertising consulting services contact us today.

Facebook Promotions Have To Be Managed and Improved

Because of challenges with Facebook - and each of the variables at play - advertising campaign management is critical. Within an advertisement we test images, headlines, ad copy and even more. We also test the effectiveness of the landing pages people reach after clicking on your ads. Are they staying? Registering? Buying? We test the demographics, the targeting and the audiences.

Some modifications can yield 2x-10x results, but until we test, you won't know. Our exceptional campaign operations is the critical component in making the most of your advertising spend with all internet advertising, but especially with Facebook.

Our lead generation service in Suffolk and services of our display advertising ad agency in Suffolk County go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063