Facebook & Social Media Advertising In Melville

If you are trying to find new prospects, Facebook needs to be rrnside your playbook. Social Media and Facebook marketing will provide you with access to people In Melville, with the interests and geography you want.

Needless to say, everything comes at a cost. You need to pay Facebook for the targeted visitors you get. The question becomes, will it be worth the cost?

When you connect with people In Melville, then what? It really depends on what you want to accomplish. Are we pushing people to your site? Are we looking to get people In Melville to be fans of your page to create "authority" status and brand reputation? Are we going for sign ups?

Before starting your advertising campaign, we can help you to pinpoint precisely what you need to achieve.

Remember to engage our website design agency In Melville to serve you to achieve results. Exceptional designs from our website design company help your business and secure results!

Reaching Your Prospects In Melville on Facebook

There are numerous methods to reach an "Audience" on Facebook:

• Targeting those who have visited your site before (retargeting);
• People who are followers of your page;
• Individuals who may have related pursuits (such as other pages on Facebook);
• Potential customers who meet demographic criteria;
• Prospects that are already your customers;
• and the list goes on...

With Facebook, we're able to target people - by gender, age, income, profession, job title, area, interests and even more. These people become part of an "audience" which may include any number of people. Facebook doesn't provide us with that list, but it will present our advertisements to individuals on that list that we have created.

We can pay for clicks, leads, ad impressions ... they will let you pay in various ways. In the end, it is about purchasing exposure to and connecting with your prospects.

Pluses and Minuses of Advertising on Facebook

Pro: Facebook's Edge Over Google: No Search Necessary

The primary benefit Facebook offers In Melville is its capability to get to prospects who are not actively searching for what you offer. This does not mean they will not have an interest. It just means they aren't proactively conducting a search when they view your advertisement. However, they most likely were looking for something similar to what you provide quite recently.

The search engines like Google are restricted to the people actually searching. A person may be in the market for a lawyer, but if they aren't doing a search for one, those marketing in pay-per-click do not appear in front of that prospect.

Pro: Facebook is Fantastic for Reaching Regional Areas

• Are you a lawyer? Doctor? Home services business? A restaurant or store?
• For any company who does business locally In Melville Facebook is a superb technique to reach your audience.
• We are able to focus on your prospects in many ways.
• Only want to reach women 35-65 in a couple of zip codes? Not a problem!
• Want to have a special offer on Wednesday? We are able to do that.

The appeal of Facebook is the capacity to target. You can operate a small advertising campaign that functions in very big ways, by merely focusing on the right prospects, in the right location, with the right message.

In general, Facebook advertising is less costly than Google and the other search engines and reaches different people than SEO on Long Island. They cost less per click. If you are choosing to pay per impression (spending money on ads to be shown, rather than paying for clicks), that tends to cost less too.

However, in our experience, clicks from Facebook vs. Google tend to be of a reduced quality. It is certainly not there's a downside to Facebook. Rather, the user is in a different state of mind.

Users from Google just did a search (such as "personal injury lawyers in XYZ"). It is clear what they need, and they're searching since they have a true need. They have a tendency to convert from web surfer to lead at a higher rate, simply because they have a need that they need to satisfy (finding legal help).

In comparison, an ad on Facebook may catch a person's focus. They may or may not be actively searching for an attorney, but still have the need.

For all of those reasons, Facebook targeted traffic often convert at a lower rate than Google visitors... which is OK for the reasons you will discover next.

If you would like to discuss the services of our NY PPC advertising company, our local advertising experts in Suffolk County, SEO ad agency in Suffolk County or remarketing agencies
please contact our offices.

Whether Facebook is really a "great deal" for your marketing dollars really depends on the numbers.

Suppose search engine clicks are $11 and Facebook clicks are $1. Which is better? It depends.

• If 5% of Google actions convert, that's $200+ for a new customer.
• If 1% of Facebook visitors convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook actions convert, that's $500+ for a new customer - that hurts!

The point is... there is no "correct answer." It will depend on your marketing campaign, your offer, and exactly how the marketplace reacts to you. The "correct answer" is to test, modify, and test all over again.

Just remember to have your visuals strong before launching ads like these. For info about our website design agency, our graphic design in Suffolk or our marketing consulting services in New York contact us today.

Facebook Campaigns Have To Be Maintained and Improved

Because of challenges with Facebook - and each of the variables at play - marketing campaign management is essential. Within an advertisement we test graphics, headlines, ad text and more. We also test the effectiveness of the pages people reach after clicking on your advertisements. Are they staying? Registering? Purchasing? We test the demographics, the targeting as well as the audiences.

Some adjustments can yield 2x-10x benefits, but until we test, you won't know. Our exceptional marketing campaign management is the essential component in making the most of your advertising dollars with all internet advertising, but particularly with Facebook.

Our lead generation company on Long Island and services of our display advertising ad agency in NY go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063