Facebook & Social Media Advertising In Malverne Park Oaks

If you're trying to find new prospects, Facebook has to be in your playbook. Facebook and Social Media marketing will give you the means to access people In Malverne Park Oaks, having the interests and geographic targeting you want.

Needless to say, everything comes at a price. You must pay Facebook for the targeted visitors you receive. The question becomes, can it be worth it?

After you appear in front of people In Malverne Park Oaks, then what? It really depends on what you want to achieve. Are we pushing visitors to your site? Are we looking to get people In Malverne Park Oaks to be fans of your page to generate "authority" status and brand reputation? Are we going for registrations?

Before launching your advertising campaign, we can help you to identify what it is that you really need to achieve.

Remember to talk to our website design agency In Malverne Park Oaks to work with you to achieve real results. Great designs by our website design agency help you and drive results!

Reaching Your Prospects In Malverne Park Oaks on Facebook

There are many ways to reach an "Audience" on Facebook:

• Focusing on people who have been to your website in the past (retargeting);
• Individuals that are enthusiasts of your page;
• Prospects that have very similar pursuits (including other pages on Facebook);
• Prospects who meet demographic criteria;
• People who are already your customers;
• and the list goes on...

With Facebook, we can easily aim for people - by gender, age, salary, profession, job title, area, hobbies and more. These individuals end up part of an "audience" which may consist of many individuals. Facebook doesn't give us that list, but it will show our ads to individuals on that list that we have created.

We can buy clicks, leads, advertising impressions ... they will let you pay in various ways. In the end, it is about getting exposure to and connecting with your prospects.

Pluses and Minuses of Advertising on Facebook

Pro: Facebook's Advantage Over Google and Bing: No Search Required

The main advantage Facebook offers In Malverne Park Oaks is its capacity to reach prospects who are not actively looking for what you offer. This does not mean they won't be interested. It simply means they are not actively performing a search when they view your ad. However, they probably were looking for something such as what you offer very recently.

The search engines like Google are restricted to individuals actually searching. A person may be interested in legal counsel, but if they aren't performing a search for one, those marketing in Google Adwords do not reach that prospect.

Pro: Facebook is Perfect for Getting into Local Markets

• Are you a lawyer? Health care provider? Home repair company? A restaurant or merchant?
• For any organization who does business regionally In Malverne Park Oaks Facebook is a superb method to reach your target audience.
• We are able to concentrate on your prospects in numerous ways.
• Only need to reach women 35-65 in 3 zip codes? No worries!
• Want to have a special offer on Wednesday? We are able to do that.

The attractiveness of Facebook is the capacity to target. You can run a very small marketing campaign that behaves in very big ways, simply by concentrating on the right prospects, in the right geo, with the appropriate message.

In general, Facebook advertising is less expensive than Google and the other search engines and reaches different people than SEO on Long Island. They cost less per click. If you are choosing to pay per ad view (paying for advertisements to be presented, instead of paying for clicks), that is likely to come in less expensive as well.

However, in our experience, clicks from Facebook vs. Google are generally of a reduced quality. It isn't that there's a disadvantage in Facebook. Rather, an individual is in some other mind-set.

Users from Google just did a search (for example "personal injury lawyers in XYZ"). It is apparent what they want, and they're searching because they have a real need. They have a tendency to convert from surfer to qualified prospect at a greater rate, because they have a need that they must satisfy (finding legal help).

In comparison, an advertisement on Facebook may catch someone's focus. They may or may not be proactively searching for a lawyer, but still have the need.

For all of those reasons, Facebook targeted traffic often convert at a lower rate than Google visitors... which is OK for the reasons you will discover next.

If you would like to talk about the services of our pay per click ad company, our local ad company in Nassau, SEO ad agency in Suffolk County or retargeting campaign on L.I.
please contact our offices.

Whether Facebook is a "good deal" for your marketing and advertising budget really will depend on the numbers.

Suppose Bing mouse clicks are $14 and Facebook clicks are $1. Which is better? It depends.

• If 5% of Google visitors convert, that's $200+ for a new customer.
• If 1% of Facebook visitors convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook visitors convert, that's $500+ for a new customer - ouch!

The point is... there is no "correct answer." It all depends on your advertising campaign, your offer, and how the market reacts to you. The "correct answer" would be to test, modify, and test all over again.

Just remember to have your visuals strong before launching ads like these. For info about our website design agency, our graphic design services or our advertising consulting services in NY contact us today.

Facebook Promotions Need To Be Maintained and Optimized

Because of challenges with Facebook - and all of the variables at play - campaign supervision is critical. Within an advertisement we test images, headlines, ad text and even more. We also test the effectiveness of the pages individuals reach after clicking on your advertisements. Are they staying? Signing up? Buying? We test the demographics, the targeting as well as the audiences.

Some changes can yield 2x-10x benefits, but until we test, you won't know. Our exceptional campaign management is the essential component in making the most of your advertising and marketing spend with all online advertising, but especially with Facebook.

Our lead generation company and services of our paid media experts go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063