Facebook & Social Media Advertising In Malverne Park Oaks

If you're trying to find new prospects, Facebook must be rrnside your playbook. Social Media and Facebook advertising will provide you with access to people In Malverne Park Oaks, with the interests and geographic targeting you want.

Obviously, everything comes at a cost. You do need to pay Facebook for the visitors you receive. The concern becomes, can it be worth the money?

Once you appear in front of people In Malverne Park Oaks, then what? It truly depends on what you would like to accomplish. Are we sending visitors to your web site? Are we trying to get people In Malverne Park Oaks to become fans of your page to build "authority" status and brand recognition? Are we going for registrations?

Before launching your marketing campaign, we can help you to figure out what it is that you really need to accomplish.

Remember to reach out to our website design experts In Malverne Park Oaks to aid you to achieve real results. Exceptional designs from our website design company help you and secure results!

Reaching Your Prospects In Malverne Park Oaks on Facebook

There are numerous ways to appear in front of an "Audience" on Facebook:

• Targeting people who have visited your site previously (retargeting);
• Potential customers who are followers of your page;
• Potential customers who have very similar interests (such as other pages on Facebook);
• Prospects who meet demographic factors;
• Prospects that are currently your customers;
• and the list goes on...

With Facebook, we can easily target individuals - by gender, age, salary, career, job title, area, hobbies and even more. These people end up part of an "audience" which may include many individuals. Facebook does not give us that list, but it will show our ads to individuals on that list that we have created.

We can pay for clicks, sales opportunities, advertising impressions ... they will enable you to pay in various ways. In the end, it is about buying exposure to and connecting with your prospects.

Pros of Advertising on Social Media

Pro: Facebook's Edge Over Google: No Search Necessary

The primary advantage Facebook offers In Malverne Park Oaks is its capability to get to prospects that are not proactively searching for what you offer. This doesn't mean they won't be interested. It just means they aren't proactively conducting a search when they see your ad. However, they most likely were looking for something such as what you provide very recently.

The search engines like Google are restricted to people in fact searching. A prospect may be interested in an attorney, but if they aren't doing a search for one, those advertising in prospect pay per click do not appear in front of that prospect.

Pro: Facebook is Ideal for Getting into Local Areas

• Are you a lawyer? Doctor? Home renovation company? A restaurant or retailer?
• For any business who does business locally In Malverne Park Oaks Facebook is a great technique to reach your target audience.
• We can target your prospects in many ways.
• Only wish to reach women 35-65 in three zip codes? No problem!
• Want to have a special on Mondays? We are able to do that.

The beauty of Facebook is the capacity to target. You can run a small campaign that behaves in very big ways, simply by concentrating on the correct prospects, in the right area, with the right message.

In general, Facebook advertising and marketing is less costly than Google and the other search engines and reaches a different group of people than SEO on Long Island. They cost less for each click. If you are opting to pay per ad view (paying for ads to be shown, rather than paying for clicks), that is likely to cost less too.

However, in our experience, clicks from Facebook vs. Google are usually of a reduced quality. It isn't that there's a problem with Facebook. Rather, the person is in some other mind-set.

Users from Google just performed a search (such as "personal injury attorneys in XYZ"). It is apparent what they need, and they are browsing because they have a true need. They tend to convert from surfer to qualified prospect at a greater rate, simply because they have a current need that they must fulfill (finding legal help).

In contrast, an ad on Facebook may catch someone's interest. They might or might not be actively searching for an attorney, but still have the need.

For these reasons, Facebook visitors tend to convert at a lower rate than search engine visitors... which is OK for the reasons you will discover below.

If you would like to talk about the services of our Nassau pay per click ad agency, our local advertising agency in NY, SEO ad agency or remarketing campaign in Suffolk County
please contact our offices.

Whether Facebook is a "great deal" for your advertising and marketing budget truly depends upon the numbers.

Suppose search engine mouse clicks are $11 and Facebook clicks are $1. Which one is better? It depends.

• If 5% of Google visitors convert, that's $200+ for a new customer.
• If 1% of Facebook actions convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook visitors convert, that's $500+ for a new customer - that hurts!

The point is... there isn't any "right answer." It will depend on your campaign, your offer, and exactly how the market reacts to you. The "right answer" would be to test, adjust, and test all over again.

Just remember to have your design strong before running ads like these. For info about our web site design professionals, our graphic design in Suffolk or our marketing consulting services in Suffolk County contact us today.

Facebook Strategies Have To Be Maintained and Improved

Because of challenges with Facebook - and each of the variables at play - campaign supervision is vital. Within an advertisement we test images, headlines, ad text and even more. We also test the effectiveness of the pages people reach after clicking on your advertisements. Are they staying? Registering? Purchasing? We test the demographics, the targeting as well as the audiences.

Some changes can yield 2x-10x results, but until we test, you will not know. Our outstanding campaign management is the critical component in making the most of your advertising dollars with all internet marketing, but particularly with Facebook.

Our lead generation in NY and services of our display ads ad agency in New York go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063