Facebook & Social Media Advertising In Lindenhurst

If you're trying to find new prospects, Facebook has to be in your playbook. Facebook and Social Media advertising will provide you with the means to access people In Lindenhurst, possessing the interests and geo targeting you want.

Obviously, everything comes at a price. You do need to pay Facebook for the visitors you get. The concern becomes, can it be worth it?

Once you reach people In Lindenhurst, then what? It genuinely depends on what you would like to accomplish. Are we sending people to your web site? Are we hoping to get people In Lindenhurst to become fans of your page to generate "authority" status and brand recognition? Are we going for registrations?

Before starting your marketing campaign, we are able to help you to figure out precisely what you need to achieve.

Remember to reach out to our website design experts In Lindenhurst to help your business to achieve results. Professional designs developed by our website design agency can help and secure results!

Reaching Your Prospects In Lindenhurst on Facebook

There are numerous ways to reach an "Audience" on Facebook:

• Concentrating on individuals who have been to your web site before (retargeting);
• Potential customers that are fans of your page;
• People who have similar passions (including other pages on Facebook);
• Potential customers who meet demographic considerations;
• Prospects who are already your customers;
• and the list goes on...

With Facebook, we're able to focus on individuals - by gender, age, income, occupation, job title, area, passions and even more. These people become part of an "audience" which can consist of any number of individuals. Facebook doesn't give us that list, but it will present our advertisements to people on that list that we have created.

We can pay for clicks, leads, advertising impressions ... they will let you pay in various ways. In the end, it is about purchasing exposure to and connecting with your prospects.

Pluses and Minuses of Advertising on Social Media and Facebook

Pro: Facebook's Advantage Over Google: No Search Necessary

The primary advantage Facebook offers In Lindenhurst is its ability to get to prospects that are not actively trying to find what you offer. This does not mean they will not be interested. It simply means they are not proactively performing a search when they see your advertisement. However, they most likely were looking for something similar to what you provide quite recently.

The search engines are limited to individuals actually searching. A person may be considering a lawyer, but if they aren't doing a search for one, those marketing in prospect pay per click do not appear in front of that prospect.

Pro: Facebook is Ideal for Getting to Regional Markets

• Are you an attorney? Doctor? Home renovation company? A restaurant or merchant?
• For any organization who does business regionally In Lindenhurst Facebook is a superb way to appear in front of your audience.
• We are able to focus on your prospects in many ways.
• Only wish to reach women 35-65 in a couple of zip codes? Not a problem!
• Want to have a special on Tuesdays? We can do that.

The beauty of Facebook is the ability to target. You can run a very small advertising campaign that behaves in very big ways, simply by focusing on the right prospects, in the right market, with the right message.

In general, Facebook marketing and advertising is less expensive than Google and the other engines and reaches a different group of people than SEO on Long Island. They cost less per click. If you are choosing to pay per impression (paying for advertisements to be presented, instead of paying for clicks), that tends to come in less expensive as well.

However, in our experience, clicks from Facebook vs. Google are usually of a reduced quality. It is not that there is a challenge with Facebook. Rather, the user is in a different state of mind.

Users from Google just did a search (for example "personal injury lawyers in XYZ"). It is obvious what they want, and they are searching since they have a genuine need. They have a tendency to convert from web surfer to prospect at a higher rate, because they have a current need that they need to fulfill (finding legal help).

In comparison, an ad on Facebook may capture someone's interest. They might or might not be actively hunting for an attorney, but still have the need.

For these reasons, Facebook visitors tend to convert at a lower rate than search engine visitors... which is alright for the reasons you will learn about next.

If you would like to discuss the services of our PPC advertising agency, our local ad agency in Suffolk County, SEO advertising agency in Suffolk County or remarketing agencies on Long Island
please contact our offices.

Whether Facebook is really a "good deal" for your advertising budget genuinely will depend on the numbers.

Suppose Google clicks are $10 and Facebook clicks are $1. Which one is best? It depends.

• If 5% of Google actions convert, that's $200+ for a new customer.
• If 1% of Facebook actions convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook actions convert, that's $500+ for a new customer - ouch!

The point is... there is no "right answer." It will depend on your strategy, your offer, and how the marketplace reacts to you. The "correct answer" would be to test, adjust, and test yet again.

Just remember to have your design strong before running ads like these. For info about our New York website design company, our graphic design in Suffolk or our marketing consulting services in Nassau call us today.

Facebook Campaigns Have To Be Maintained and Improved

Because of challenges with Facebook - and each of the variables at play - marketing campaign supervision is essential. Within an ad we test graphics, headlines, ad text and even more. We also test the strength of the landing pages people reach after clicking on your advertisements. Are they staying? Enrolling? Buying? We test the demographics, the targeting as well as the audiences.

Some changes can yield 2x-10x benefits, but until we test, you will not know. Our outstanding marketing campaign management is the critical component in making the most of your marketing dollars with all online advertising, but particularly with Facebook.

Our lead generation company on L.I. and services of our display advertising advertising agency in Nassau go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063