Facebook & Social Media Advertising In Lawrence

If you are trying to reach new prospects, Facebook has to be in your playbook. Social Media and Facebook advertising will provide you with access to people In Lawrence, possessing the interests and geographic targeting you seek.

Obviously, everything comes at a cost. You need to pay Facebook for the traffic you receive. The question becomes, will it be worth the money?

After you connect with people In Lawrence, then what? It really depends on what you would like to accomplish. Are we sending people to your site? Are we hoping to get people In Lawrence to be fans of your page to build "authority" status and brand recognition? Are we looking for registrations?

Prior to starting your campaign, we are able to help you to identify what it is that you need to achieve.

Remember to talk to our website design experts In Lawrence to help your business to succeed. Professional designs implemented by our website design agency can help and secure results!

Reaching Your Prospects In Lawrence on Facebook

There are a variety of approaches to reach an "Audience" on Facebook:

• Concentrating on individuals who have visited your web site in the past (retargeting);
• Potential customers who are enthusiasts of your page;
• Potential customers who have related passions (including other pages on Facebook);
• Potential customers who meet demographic factors;
• People that are currently your customers;
• and the list goes on...

With Facebook, we can easily target individuals - by gender, age, salary, career, job title, location, passions and much more. These people become part of an "audience" which can consist of many individuals. Facebook doesn't provide us with that list, however it will show our advertisements to people on that list that we have created.

We can buy clicks, sales opportunities, ad impressions ... they will let you pay in various ways. In the end, it is about purchasing exposure to and connecting with your prospects.

Pluses and Minuses of Advertising on Social Media

Pro: Facebook's Advantage Over Google and Bing: No Search Required

The main advantage Facebook offers In Lawrence is its ability to get to prospects that are not proactively trying to find what you offer. This doesn't mean they will not have an interest. It simply means they aren't proactively performing a search when they view your advertisement. However, they most likely were hoping to find something like what you offer very recently.

The search engines like Google are restricted to the people in fact searching. A prospect may be in the market for legal counsel, but if they aren't doing a search for one, those marketing in prospect pay per click do not appear in front of that prospect.

Pro: Facebook is Ideal for Getting into Local Markets

• Are you a lawyer? Doctor? Home renovation business? A restaurant or retailer?
• For any company who conducts business regionally In Lawrence Facebook is a superb method to appear in front of your audience.
• We can concentrate on your prospects in several ways.
• Only need to reach women 35-65 in a couple of zip codes? Not an issue!
• Want to have a special offer on Wednesday? We can do that.

The great thing about Facebook is the capacity to target. You can run a small marketing campaign that functions in very big ways, by just targeting the correct prospects, in the right market, with the appropriate message.

In general, Facebook advertising is less costly than Google and the other search engines and reaches different people than SEO on Long Island. They charge less per click. If you are opting to pay per ad view (paying for ads to be presented, instead of paying for clicks), that is likely to cost less as well.

However, in our experience, clicks from Facebook vs. Google are generally of a lower quality. It is certainly not there's a downside to Facebook. Rather, an individual is in a different state of mind.

Users from Google just performed a search (such as "personal injury lawyers in XYZ"). It is apparent what they want, and they are browsing since they have a real need. They have a tendency to convert from surfer to lead at a greater rate, since they have a current need that they need to fulfill (finding legal help).

In contrast, an advertisement on Facebook might catch a person's interest. They might or might not be proactively searching for a lawyer, but still have the need.

For all of those reasons, Facebook targeted traffic often convert at a lower rate than search engine visitors... which is alright for the reasons you will discover below.

If you would like to talk about the services of our Suffolk PPC ad company, our local ad agency, SEO ad agency or retargeting companies in Suffolk County
please contact our offices.

Whether Facebook is a "great deal" for your advertising and marketing spend genuinely depends on the numbers.

Suppose search engine mouse clicks are $11 and Facebook visitors are $1. Which is better? It depends.

• If 5% of Google visitors convert, that's $200+ for a new customer.
• If 1% of Facebook actions convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook actions convert, that's $500+ for a new customer - ouch!

The point is... there is no "right answer." It all depends on your strategy, your offer, and exactly how the market reacts to you. The "right answer" would be to test, adjust, and test all over again.

Just remember to have your visuals strong before running ads like these. For info about our website design agency, our graphic design or our marketing consulting services on Long Island contact us today.

Facebook Strategies Must Be Managed and Improved

Because of challenges with Facebook - and all of the variables at play - campaign management is vital. Within an advertisement we test graphics, headlines, ad copy and more. We also test the effectiveness of the pages people reach after clicking on your advertisements. Are they staying? Signing up? Purchasing? We test the demographics, the targeting and also the audiences.

Some modifications can yield 2x-10x benefits, but until we test, you will not know. Our superb campaign operations is the essential component in making the most of your marketing dollars with all online advertising, but especially with Facebook.

Our lead gen company and services of our display advertising professionals go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063