Facebook & Social Media Advertising In Lawrence

If you are trying to find new prospects, Facebook must be in your playbook. Facebook and Social Media marketing will give you access to people In Lawrence, possessing the interests and geographic targeting you want.

Obviously, everything comes at a cost. You need to pay Facebook for the targeted visitors you receive. The question becomes, will it be worth the cost?

After you connect with people In Lawrence, then what? It truly depends on what you want to achieve. Are we sending visitors to your website? Are we trying to get people In Lawrence to become fans of your page to build "authority" status and brand recognition? Are we going for sign ups?

Prior to starting your marketing campaign, we are able to help you to determine what it is that you need to accomplish.

Remember to meet with our website design experts In Lawrence to help your business to maximize results. Quality designs from our website design experts can help and drive results!

Reaching Your Prospects In Lawrence on Facebook

There are lots of approaches to appear in front of an "Audience" on Facebook:

• Focusing on people who have been to your site previously (retargeting);
• Individuals that are followers of your page;
• Potential customers that have related pursuits (including other pages on Facebook);
• Individuals who meet demographic factors;
• Prospects who are already your customers;
• and the list goes on...

With Facebook, we are able to target individuals - by gender, age, salary, profession, job title, area, interests and more. These individuals become part of an "audience" which may consist of any number of individuals. Facebook doesn't give us that list, but it will present our advertisements to individuals on that list that we have created.

We can pay for clicks, leads, advertising impressions ... they will enable you to pay in various ways. In the end, it is about purchasing exposure to and connecting with your prospects.

Pros of Advertising on Social Media

Pro: Facebook's Advantage Over Search Engines: No Search Needed

The main benefit Facebook offers In Lawrence is its ability to get to prospects that are not proactively searching for what you offer. This does not necessarily mean they won't have an interest. It simply means they are not proactively performing a search when they view your ad. However, they probably were hoping to find something similar to what you provide quite recently.

The search engines like Google are limited to people in fact searching. A prospect may be interested in legal counsel, but if they aren't performing a search for one, those advertising in pay-per-click do not reach that prospect.

Pro: Facebook is Perfect for Reaching Out to Regional Areas

• Are you an attorney? Doctor? Home renovation company? A restaurant or merchant?
• For any business who conducts business regionally In Lawrence Facebook is a great technique to appear in front of your target audience.
• We have the ability to concentrate on your prospects in numerous ways.
• Only want to reach women 35-65 in three zip codes? No worries!
• Want to have a special on Tuesdays? We are able to do that.

The great thing about Facebook is the capacity to target. You can operate a small campaign that behaves in very big ways, by merely concentrating on the correct prospects, in the right area, with the right message.

In general, Facebook advertising and marketing is less pricey than Google and the other search engines and reaches a different group of people than SEO on Long Island. They cost less for each click. If you are opting to pay per impression (paying for ads to be shown, rather than paying for clicks), that is likely to cost less as well.

However, in our experience, clicks from Facebook vs. Google are generally of a reduced quality. It isn't that there's a problem with Facebook. Rather, an individual is in a different mind-set.

Users from Google just performed a search (such as "personal injury lawyers in XYZ"). It is apparent what they want, and they are browsing because they have a actual need. They tend to convert from surfer to qualified prospect at a greater rate, since they have a need that they need to satisfy (finding legal help).

In contrast, an advertisement on Facebook may capture someone's attention. They may or may not be proactively hunting for a lawyer, but still have the need.

For these reasons, Facebook visitors often convert at a lower rate than Google visitors... which is alright for the reasons you will learn below.

If you would like to discuss the services of our Nassau PPC ad agency, our local advertising agency, SEO ad agency or retargeting agencies
please contact our offices.

Whether Facebook is a "good deal" for your marketing budget genuinely will depend on the numbers.

Suppose search engine mouse clicks are $12 and Facebook actions are $1. Which is best? It depends.

• If 5% of Google visitors convert, that's $200+ for a new customer.
• If 1% of Facebook visitors convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook actions convert, that's $500+ for a new customer - that hurts!

The point is... there is no "correct answer." It all depends on your marketing campaign, your offer, and the way the market responds to you. The "correct answer" would be to test, modify, and test yet again.

Just remember to have your visuals strong before running ads like these. For info about our New York website design agency, our graphic design services or our marketing consulting services contact us today.

Facebook Strategies Need To Be Maintained and Optimized

Because of challenges with Facebook - and all of the variables at play - marketing campaign supervision is critical. Within an ad we test graphics, headlines, ad text and even more. We also test the effectiveness of the pages individuals reach after clicking on your advertisements. Are they staying? Registering? Buying? We test the demographics, the targeting and also the audiences.

Some modifications can yield 2x-10x benefits, but until we test, you will not know. Our exceptional marketing campaign management is the critical component in making the most of your marketing spend with all internet marketing, but especially with Facebook.

Our lead generation service and services of our display advertising ad agency in New York go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063