Facebook & Social Media Advertising In Hewlett Neck

If you are trying to find new prospects, Facebook has to be rrnside your playbook. Facebook and Social Media advertising will give you the means to access people In Hewlett Neck, having the interests and geographic targeting you want.

Obviously, everything comes at a price. You must pay Facebook for the visitors you get. The question becomes, will it be worth the cost?

After you reach people In Hewlett Neck, then what? It truly depends on what you want to achieve. Are we sending people to your site? Are we hoping to get people In Hewlett Neck to be fans of your page to generate "authority" status and brand reputation? Are we going for sign ups?

Prior to launching your advertising campaign, we are able to help you to determine what it is that you need to achieve.

Remember to reach out to our website design agency In Hewlett Neck to assist your business to maximize results. Exceptional designs from our website design experts can help and achieve results!

Reaching Your Prospects In Hewlett Neck on Facebook

There are a variety of ways to reach an "Audience" on Facebook:

• Concentrating on those who have been to your website previously (retargeting);
• Prospects who are enthusiasts of your page;
• Prospects who have very similar passions (which include other pages on Facebook);
• People who meet demographic criteria;
• Prospects who are currently your customers;
• and the list goes on...

With Facebook, we can easily target people - by gender, age, salary, occupation, job title, area, interests and more. These people become part of an "audience" which can include any number of people. Facebook does not provide us with that list, however it will present our ads to people on that list that we have created.

We can pay for clicks, sales opportunities, ad impressions ... they will let you pay in many different ways. In the end, it is about purchasing exposure to and connecting with your prospects.

Pluses and Minuses of Advertising on Social Media and Facebook

Pro: Facebook's Edge Over Search Engines: No Search Needed

The primary benefit Facebook offers In Hewlett Neck is its capability to reach prospects that are not actively trying to find what you offer. This does not mean they will not have an interest. It simply means they aren't actively conducting a search when they see your ad. However, they most likely were looking for something such as what you offer very recently.

The search engines are restricted to the people in fact searching. A person may be in the market for a lawyer, but if they aren't performing a search for one, those advertising in prospect pay per click do not appear in front of that prospect.

Pro: Facebook is Fantastic for Reaching Regional Areas

• Are you a lawyer? Health care provider? Home repair business? A restaurant or store?
• For any organization who does business locally In Hewlett Neck Facebook is a great way to reach your audience.
• We are able to target your prospects in several ways.
• Only wish to reach women 35-65 in a few zip codes? No problem!
• Want to have a special on Tuesdays? We can do that.

The appeal of Facebook is the ability to target. You can operate a very small marketing campaign that functions in huge ways, by merely focusing on the correct prospects, in the right geography, with the appropriate message.

In general, Facebook advertising and marketing is less expensive than Google and the other engines and reaches different people than SEO on Long Island. They cost significantly less for each click. If you are choosing to pay per ad view (paying for advertisements to be presented, rather than paying for clicks), that is likely to cost less as well.

However, in our experience, clicks from Facebook vs. Google are usually of a lower quality. It is certainly not there's a problem with Facebook. Rather, the user is in a different mind-set.

Users from Google just performed a search (for example "personal injury lawyers in XYZ"). It is apparent what they need, and they are browsing because they have a genuine need. They have a tendency to convert from web surfer to qualified prospect at a higher rate, since they have a current need that they need to satisfy (finding legal help).

In comparison, an ad on Facebook might capture someone's attention. They may or may not be proactively hunting for a lawyer, but still have the need.

For these reasons, Facebook targeted traffic often convert at a lower rate than Google visitors... which is alright for the reasons you will learn about next.

If you would like to talk about the services of our PPC ad agency, our local ad agency, search engine optimization experts or retargeting agency
please contact our offices.

Whether Facebook is a "good deal" for your advertising and marketing dollars truly depends on the numbers.

Suppose Bing mouse clicks are $10 and Facebook clicks are $1. Which is superior? It depends.

• If 5% of Google visitors convert, that's $200+ for a new customer.
• If 1% of Facebook visitors convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook actions convert, that's $500+ for a new customer - that hurts!

The point is... there isn't any "correct answer." It will depend on your strategy, your offer, and how the market reacts to you. The "right answer" would be to test, adjust, and test all over again.

Just remember to have your visuals strong before launching ads like these. For info about our Suffolk web design experts, our graphic design or our advertising consulting services contact us today.

Facebook Strategies Must Be Managed and Improved

Because of challenges with Facebook - and each of the variables at play - marketing campaign management is critical. Within an ad we test graphics, headlines, ad text and even more. We also test the effectiveness of the pages people reach after clicking on your ads. Are they staying? Signing up? Purchasing? We test the demographics, the targeting as well as the audiences.

Some adjustments can yield 2x-10x results, but until we test, you won't know. Our exceptional advertising campaign management is the essential component in making the most of your marketing and advertising dollars with all internet marketing, but particularly with Facebook.

Our lead generation company in NY and services of our display advertising ad agency in NY go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063