Facebook & Social Media Advertising In Great River

If you are hoping to reach new prospects, Facebook must be in your playbook. Social Media and Facebook advertising and marketing will provide you with access to people In Great River, with the interests and geography you seek.

Needless to say, everything comes at a cost. You need to pay Facebook for the targeted visitors you receive. The question becomes, is it worth it?

Once you connect with people In Great River, then what? It really depends on what you would like to accomplish. Are we sending people to your web site? Are we trying to get people In Great River to become fans of your page to create "authority" status and brand reputation? Are we going for sign ups?

Before launching your campaign, we can help you to figure out what it is that you really need to achieve.

Remember to call our website design experts In Great River to serve you to succeed. Professional designs developed by our website design agency help you and achieve results!

Reaching Your Prospects In Great River on Facebook

There are lots of approaches to appear in front of an "Audience" on Facebook:

• Targeting individuals who have been to your site before (retargeting);
• Individuals that are followers of your page;
• Individuals who may have similar pursuits (which include other pages on Facebook);
• Potential customers who meet demographic considerations;
• Individuals who are currently your customers;
• and the list goes on...

With Facebook, we are able to target individuals - by gender, age, salary, career, job title, area, hobbies and more. These people become part of an "audience" which may consist of many people. Facebook doesn't provide us with that list, but it will show our ads to individuals on that list that we have created.

We can pay for clicks, sales opportunities, ad impressions ... they will enable you to pay in many different ways. In the end, it is about getting exposure to and connecting with your prospects.

Pluses and Minuses of Advertising on Facebook

Pro: Facebook's Edge Over Search Engines: No Search Needed

The main advantage Facebook offers In Great River is its ability to reach prospects that are not proactively searching for what you offer. This does not necessarily mean they will not be interested. It just means they are not actively conducting a search when they see your ad. However, they most likely were seeking something like what you provide very recently.

The search engines are restricted to people actually searching. A person may be considering a lawyer, but if they aren't performing a search for one, those advertising and marketing in Google Adwords do not appear in front of that prospect.

Pro: Facebook is Ideal for Reaching Out to Regional Market Places

• Are you a lawyer? Medical professional? Home services business? A restaurant or retailer?
• For any organization who does business regionally In Great River Facebook is an excellent technique to appear in front of your audience.
• We are able to concentrate on your prospects in many ways.
• Only need to reach women 35-65 in 3 zip codes? Not an issue!
• Want to have a special offer on Tuesdays? We can do that.

The appeal of Facebook is the capacity to target. You can run a very small marketing campaign that behaves in huge ways, by just targeting the correct prospects, in the right location, with the right message.

In general, Facebook advertising is less expensive than Google and the other engines and reaches a different group of people than SEO on Long Island. They cost significantly less per click. If you are opting to pay per impression (paying for advertisements to be shown, rather than paying for clicks), that is likely to cost less as well.

However, in our experience, clicks from Facebook vs. Google are usually of a lower quality. It is not that there's a disadvantage in Facebook. Rather, an individual is in some other frame of mind.

Users from Google just did a search (such as "personal injury attorneys in XYZ"). It is apparent what they need, and they are browsing because they have a real need. They have a tendency to convert from web surfer to prospect at a higher rate, because they have a current need that they must fulfill (finding legal help).

In comparison, an advertisement on Facebook might catch a person's attention. They may or may not be actively shopping for a lawyer, but still have the need.

For these reasons, Facebook visitors tend to convert at a lower rate than Google visitors... which is OK for the reasons you will learn below.

If you would like to talk about the services of our LI pay per click ad agency, our local ad professionals, SEO advertising agency or remarketing campaign in NY
please contact our offices.

Whether Facebook is a "great deal" for your advertising and marketing dollars really depends upon the numbers.

Suppose Bing mouse clicks are $10 and Facebook actions are $1. Which one is superior? It depends.

• If 5% of Google actions convert, that's $200+ for a new customer.
• If 1% of Facebook actions convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook visitors convert, that's $500+ for a new customer - ouch!

The point is... there isn't any "right answer." It will depend on your marketing campaign, your offer, and exactly how the marketplace reacts to you. The "correct answer" would be to test, modify, and test yet again.

Just remember to have your visuals strong before running ads like these. For info about our Long Island web design agency, our graphic design companies or our online advertising consulting services in Nassau contact us today.

Facebook Promotions Need To Be Maintained and Improved

Because of challenges with Facebook - and each of the variables at play - advertising campaign supervision is vital. Within an ad we test graphics, headlines, ad text and even more. We also test the strength of the landing pages individuals reach after clicking on your ads. Are they staying? Enrolling? Buying? We test the demographics, the targeting as well as the audiences.

Some modifications can yield 2x-10x benefits, but until we test, you will not know. Our outstanding campaign management is the critical component in making the most of your marketing and advertising spend with all internet advertising, but especially with Facebook.

Our lead generation service and services of our paid ads advertising agency go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063