Facebook & Social Media Advertising In Great River

If you are trying to reach new prospects, Facebook needs to be in your playbook. Social Media and Facebook advertising and marketing will provide you with access to people In Great River, having the interests and geo targeting you want.

Obviously, everything comes at a price. You do need to pay Facebook for the targeted traffic you receive. The concern becomes, will it be worth the cost?

Once you reach people In Great River, then what? It really depends on what you want to accomplish. Are we driving visitors to your web site? Are we trying to get people In Great River to become fans of your page to build "authority" status and brand reputation? Are we going for registrations?

Before launching your campaign, we can help you to figure out what it is that you really need to achieve.

Remember to call our website design agency In Great River to serve your business to succeed. Excellent designs by our website design company will help and drive results!

Reaching Your Prospects In Great River on Facebook

There are lots of ways to reach an "Audience" on Facebook:

• Concentrating on individuals who have visited your site before (retargeting);
• Prospects that are fans of your page;
• Potential customers who may have similar passions (including other pages on Facebook);
• Individuals who meet demographic considerations;
• Individuals who are currently your customers;
• and the list goes on...

With Facebook, we can easily target individuals - by gender, age, income, profession, job title, location, pursuits and much more. These individuals end up part of an "audience" which can consist of many individuals. Facebook does not provide us with that list, but it will present our ads to people on that list that we have created.

We can pay for clicks, leads, ad impressions ... they will let you pay in many different ways. In the end, it is about buying exposure to and connecting with your prospects.

Pluses and Minuses of Advertising on Social Media

Pro: Facebook's Advantage Over Search Engines: No Search Necessary

The primary benefit Facebook offers In Great River is its capability to appear in front of prospects that are not actively searching for what you offer. This does not mean they will not have an interest. It simply means they aren't actively performing a search when they view your advertisement. However, they most likely were looking for something like what you provide very recently.

The search engines are restricted to the people actually searching. A prospect may be considering an attorney, but if they are not performing a search for one, those advertising in Google Adwords do not appear in front of that prospect.

Pro: Facebook is Great for Getting into Regional Markets

• Are you an attorney? Health care provider? Home repair business? A restaurant or retailer?
• For any business who does business regionally In Great River Facebook is a great method to reach your target audience.
• We have the ability to target your prospects in several ways.
• Only want to reach women 35-65 in a few zip codes? No problem!
• Want to have a special offer on Mondays? We can do that.

The beauty of Facebook is the capacity to target. You can run a very small marketing campaign that functions in very big ways, simply by concentrating on the correct prospects, in the right area, with the appropriate message.

In general, Facebook marketing is less pricey than Google and the other search engines and reaches a different group of people than SEO on Long Island. They cost less per click. If you are opting to pay per ad view (paying for ads to be shown, rather than paying for clicks), that is likely to come in less expensive as well.

However, in our experience, clicks from Facebook vs. Google are generally of a lower quality. It isn't that there's a challenge with Facebook. Rather, the person is in some other frame of mind.

Users from Google just performed a search (for example "personal injury attorneys in XYZ"). It is obvious what they need, and they're searching since they have a genuine need. They tend to convert from surfer to prospect at a higher rate, simply because they have a need that they must fulfill (finding legal help).

In contrast, an ad on Facebook may catch a person's focus. They might or might not be actively shopping for a lawyer, but still have the need.

For all of those reasons, Facebook visitors often convert at a lower rate than search engine visitors... which is OK for the reasons you will learn about below.

If you would like to talk about the services of our PPC ad agency, our local advertising agency, SEO ad agency on Long Island or retargeting agencies in New York
please contact our offices.

Whether Facebook is really a "great deal" for your marketing dollars really depends upon the numbers.

Suppose Bing mouse clicks are $12 and Facebook actions are $1. Which is superior? It depends.

• If 5% of Google actions convert, that's $200+ for a new customer.
• If 1% of Facebook visitors convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook actions convert, that's $500+ for a new customer - ouch!

The point is... there is no "right answer." It all depends on your strategy, your offer, and the way the market reacts to you. The "correct answer" would be to test, adjust, and test again.

Just remember to have your design strong before running ads like these. For info about our New York website design experts, our graphic design services or our advertising consulting services call us today.

Facebook Campaigns Have To Be Maintained and Improved

Because of challenges with Facebook - and each of the variables at play - campaign management is essential. Within an ad we test pictures, headlines, ad text and even more. We also test the strength of the landing pages individuals reach after clicking on your ads. Are they staying? Enrolling? Buying? We test the demographics, the targeting and also the audiences.

Some changes can yield 2x-10x benefits, but until we test, you will not know. Our exceptional advertising campaign operations is the crucial component in making the most of your advertising and marketing dollars with all internet marketing, but particularly with Facebook.

Our lead generation and services of our display advertising ad agency on Long Island go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063