Facebook & Social Media Advertising In Elwood

If you are trying to reach new prospects, Facebook must be rrnside your playbook. Facebook and Social Media advertising and marketing will give you the means to access people In Elwood, possessing the interests and geographic targeting you want.

Obviously, everything comes at a price. You must pay Facebook for the targeted traffic you get. The question becomes, can it be worth the money?

When you connect with people In Elwood, then what? It genuinely depends on what you would like to achieve. Are we pushing people to your website? Are we trying to get people In Elwood to become fans of your page to build "authority" status and brand reputation? Are we going for sign ups?

Before starting your marketing campaign, we are able to help you to figure out what it is that you need to accomplish.

Remember to allow our website design experts In Elwood to work with you to maximize results. Exceptional designs designed by our website design experts will help and achieve results!

Reaching Your Prospects In Elwood on Facebook

There are a variety of methods to reach an "Audience" on Facebook:

• Concentrating on individuals who have been to your website in the past (retargeting);
• Potential customers who are fans of your page;
• Potential customers who have very similar pursuits (which include other pages on Facebook);
• Individuals who meet demographic criteria;
• People who are currently your customers;
• and the list goes on...

With Facebook, we will target people - by gender, age, salary, profession, job title, location, passions and more. These individuals end up part of an "audience" which can include many people. Facebook doesn't provide us with that list, but it will display our advertisements to people on that list that we have created.

We can buy clicks, sales opportunities, ad impressions ... they will enable you to pay in various ways. In the end, it is about purchasing exposure to and connecting with your prospects.

Pluses and Minuses of Advertising on Social Media and Facebook

Pro: Facebook's Advantage Over Google: No Search Required

The primary advantage Facebook offers In Elwood is its ability to appear in front of prospects that are not proactively trying to find what you offer. This does not mean they will not be interested. It just means they are not actively performing a search when they see your ad. However, they most likely were seeking something like what you offer very recently.

The search engines are limited to people actually searching. A prospect may be considering a lawyer, but if they aren't performing a search for one, those advertising and marketing in prospect pay per click do not reach that prospect.

Pro: Facebook is Perfect for Getting into Local Market Places

• Are you an attorney? Health care provider? Home services company? A restaurant or store?
• For any business who does business locally In Elwood Facebook is a great method to appear in front of your target audience.
• We are able to concentrate on your prospects in several ways.
• Only need to reach women 35-65 in a few zip codes? Not a problem!
• Want to have a special offer on Mondays? We are able to do that.

The appeal of Facebook is the ability to target. You can run a very small campaign that functions in huge ways, by simply focusing on the right prospects, in the right area, with the right message.

In general, Facebook advertising and marketing is less costly than Google and the other search engines and reaches a different group of people than SEO on Long Island. They charge significantly less per click. If you are opting to pay per impression (spending money on advertisements to be presented, rather than paying for clicks), that tends to come in less expensive as well.

However, in our experience, clicks from Facebook vs. Google tend to be of a reduced quality. It isn't that there's a problem with Facebook. Rather, an individual is in a different mind-set.

Users from Google just did a search (such as "personal injury attorneys in XYZ"). It is obvious what they need, and they are browsing because they have a real need. They tend to convert from web surfer to prospect at a greater rate, simply because they have a current need that they have to satisfy (finding legal help).

In comparison, an ad on Facebook might catch someone's focus. They may or may not be actively looking for an attorney, but still have the need.

For these reasons, Facebook targeted traffic tend to convert at a lower rate than Google visitors... which is OK for the reasons you will learn about next.

If you would like to discuss the services of our New York PPC ad agency, our local ad company in Nassau, SEO advertising agency on Long Island or remarketing agency
please contact our offices.

Whether Facebook is really a "good deal" for your marketing budget truly depends upon the numbers.

Suppose search engine mouse clicks are $10 and Facebook actions are $1. Which of these is better? It depends.

• If 5% of Google actions convert, that's $200+ for a new customer.
• If 1% of Facebook visitors convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook actions convert, that's $500+ for a new customer - ouch!

The point is... there is no "correct answer." It will depend on your campaign, your offer, and how the market responds to you. The "correct answer" is to test, adjust, and test all over again.

Just remember to have your visuals strong before launching ads like these. For info about our website design consultants, our graphic design in Suffolk County or our marketing consulting services in Suffolk contact us today.

Facebook Strategies Have To Be Maintained and Optimized

Because of challenges with Facebook - and all of the variables at play - marketing campaign supervision is critical. Within an ad we test graphics, headlines, ad text and more. We also test the strength of the landing pages individuals reach after clicking on your ads. Are they staying? Registering? Buying? We test the demographics, the targeting as well as the audiences.

Some modifications can yield 2x-10x results, but until we test, you will not know. Our exceptional advertising campaign management is the critical component in making the most of your marketing spend with all online advertising, but especially with Facebook.

Our lead gen service in NY and services of our paid ads ad agency on Long Island go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063