Facebook & Social Media Advertising In East Farmingdale

If you are hoping to find new prospects, Facebook must be in your playbook. Social Media and Facebook marketing will give you the means to access people In East Farmingdale, having the interests and geographic targeting you seek.

Obviously, everything comes at a cost. You need to pay Facebook for the targeted traffic you receive. The question becomes, is it worth it?

After you appear in front of people In East Farmingdale, then what? It genuinely depends on what you want to achieve. Are we pushing people to your site? Are we trying to get people In East Farmingdale to become fans of your page to build "authority" status and brand recognition? Are we going for registrations?

Prior to starting your marketing campaign, we are able to help you to determine what it is that you need to achieve.

Remember to reach out to our website design company In East Farmingdale to assist you to succeed. Excellent designs developed by our website design company can help and achieve results!

Reaching Your Prospects In East Farmingdale on Facebook

There are a variety of approaches to reach an "Audience" on Facebook:

• Concentrating on individuals who have been to your site before (retargeting);
• Prospects who are enthusiasts of your page;
• Prospects who may have similar interests (such as other pages on Facebook);
• Potential customers who meet demographic criteria;
• Individuals that are currently your customers;
• and the list goes on...

With Facebook, we are able to focus on people - by gender, age, income, profession, job title, area, interests and much more. These individuals become part of an "audience" which can include any number of people. Facebook does not provide us with that list, but it will display our advertisements to people on that list that we have created.

We can buy clicks, leads, advertising impressions ... they will enable you to pay in various ways. In the end, it is about purchasing exposure to and connecting with your prospects.

Pluses and Minuses of Advertising on Social Media and Facebook

Pro: Facebook's Edge Over Search Engines: No Search Necessary

The main advantage Facebook offers In East Farmingdale is its capability to reach prospects that are not actively trying to find what you offer. This doesn't mean they will not have an interest. It just means they are not actively performing a search when they see your advertisement. However, they probably were looking for something such as what you provide quite recently.

The search engines like Google are limited to people in fact searching. A person may be in the market for a lawyer, but if they aren't doing a search for one, those advertising in prospect pay per click do not appear in front of that prospect.

Pro: Facebook is Perfect for Getting into Local Niches

• Are you a lawyer? Doctor? Home repair company? A restaurant or store?
• For any business who does business regionally In East Farmingdale Facebook is a superb way to reach your target audience.
• We are able to concentrate on your prospects in many ways.
• Only wish to reach women 35-65 in 3 zip codes? No worries!
• Want to have a special offer on Thursdays? We are able to do that.

The appeal of Facebook is the ability to target. You can operate a small advertising campaign that functions in very big ways, by simply concentrating on the correct prospects, in the right market, with the appropriate message.

In general, Facebook advertising is less expensive than Google and the other search engines and reaches a different group of people than SEO on Long Island. They charge significantly less for each click. If you are choosing to pay per impression (spending money on ads to be presented, rather than paying for clicks), that is likely to cost less too.

However, in our experience, clicks from Facebook vs. Google are usually of a lower quality. It is not that there is a disadvantage in Facebook. Rather, the person is in a different frame of mind.

Users from Google just performed a search (such as "personal injury attorneys in XYZ"). It is apparent what they want, and they're browsing since they have a true need. They have a tendency to convert from web surfer to lead at a greater rate, because they have a current need that they have to satisfy (finding legal help).

In contrast, an advertisement on Facebook might catch someone's attention. They may or may not be actively shopping for a lawyer, but still have the need.

For all of those reasons, Facebook targeted traffic often convert at a lower rate than search engine visitors... which is fine for the reasons you will learn below.

If you would like to talk about the services of our Suffolk County pay per click advertising company, our local advertising agency on LI, SEO ad agency on Long Island or retargeting agencies
please contact our offices.

Whether Facebook is a "great deal" for your advertising dollars genuinely depends upon the numbers.

Suppose Bing clicks are $14 and Facebook clicks are $1. Which is best? It depends.

• If 5% of Google visitors convert, that's $200+ for a new customer.
• If 1% of Facebook actions convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook actions convert, that's $500+ for a new customer - that hurts!

The point is... there isn't any "right answer." It will depend on your advertising campaign, your offer, and the way the market reacts to you. The "right answer" would be to test, adjust, and test again.

Just remember to have your visuals strong before running ads like these. For info about our web design agency, our graphic design on Long Island or our online marketing consulting services in Suffolk contact us today.

Facebook Campaigns Need To Be Managed and Improved

Because of challenges with Facebook - and all of the variables at play - campaign management is critical. Within an ad we test images, headlines, ad copy and more. We also test the strength of the pages people reach after clicking on your ads. Are they staying? Joining? Buying? We test the demographics, the targeting as well as the audiences.

Some modifications can yield 2x-10x results, but until we test, you won't know. Our great marketing campaign operations is the crucial component in making the most of your marketing and advertising dollars with all online marketing, but especially with Facebook.

Our lead generation service in NY and services of our display ads ad agency in Nassau go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063