Facebook & Social Media Advertising In East Farmingdale

If you are trying to reach new prospects, Facebook needs to be rrnside your playbook. Social Media and Facebook advertising will give you the means to access people In East Farmingdale, with the interests and geography you want.

Of course, everything comes at a cost. You must pay Facebook for the traffic you receive. The question becomes, can it be worth the cost?

After you appear in front of people In East Farmingdale, then what? It really depends on what you want to accomplish. Are we driving people to your website? Are we hoping to get people In East Farmingdale to become fans of your page to build "authority" status and brand reputation? Are we looking for registrations?

Prior to launching your marketing campaign, we are able to help you to identify what it is that you need to achieve.

Remember to engage our website design experts In East Farmingdale to assist you to achieve results. Effective designs by our website design agency help your business and drive results!

Reaching Your Prospects In East Farmingdale on Facebook

There are many ways to appear in front of an "Audience" on Facebook:

• Targeting people who have been to your web site previously (retargeting);
• Prospects that are fans of your page;
• Potential customers that have very similar passions (including other pages on Facebook);
• Individuals who meet demographic considerations;
• People that are currently your customers;
• and the list goes on...

With Facebook, we can easily target people - by gender, age, income, career, job title, location, hobbies and much more. These people become part of an "audience" which can include any number of people. Facebook does not provide us with that list, however it will display our advertisements to people on that list that we have created.

We can pay for clicks, leads, advertising impressions ... they will let you pay in various ways. In the end, it is about buying exposure to and connecting with your prospects.

Pluses and Minuses of Advertising on Facebook

Pro: Facebook's Advantage Over Search Engines: No Search Needed

The main advantage Facebook offers In East Farmingdale is its capacity to appear in front of prospects who are not proactively searching for what you offer. This does not mean they will not be interested. It just means they are not proactively performing a search when they see your ad. However, they most likely were looking for something like what you provide quite recently.

The search engines are limited to the people in fact searching. A person may be in the market for an attorney, but if they aren't doing a search for one, those advertising and marketing in pay-per-click do not reach that prospect.

Pro: Facebook is Fantastic for Getting to Regional Niches

• Are you an attorney? Doctor? Home services company? A restaurant or retailer?
• For any company who conducts business regionally In East Farmingdale Facebook is an excellent method to appear in front of your audience.
• We can target your prospects in many ways.
• Only need to reach women 35-65 in a couple of zip codes? No worries!
• Want to have a special on Mondays? We are able to do that.

The beauty of Facebook is the ability to target. You can operate a small marketing campaign that behaves in very big ways, by simply concentrating on the right prospects, in the right area, with the appropriate message.

In general, Facebook advertising is less pricey than Google and the other search engines and reaches a different group of people than SEO on Long Island. They cost significantly less for each click. If you are opting to pay per ad view (spending money on advertisements to be presented, instead of paying for clicks), that is likely to come in less expensive too.

However, in our experience, clicks from Facebook vs. Google tend to be of a lower quality. It is certainly not there is a challenge with Facebook. Rather, the person is in a different mind-set.

Users from Google just performed a search (for example "personal injury attorneys in XYZ"). It is apparent what they need, and they're searching since they have a actual need. They have a tendency to convert from web surfer to qualified prospect at a greater rate, because they have a need that they need to satisfy (finding legal help).

In comparison, an advertisement on Facebook may capture someone's focus. They might or might not be proactively searching for an attorney, but still have the need.

For these reasons, Facebook targeted traffic tend to convert at a lower rate than search engine visitors... which is OK for the reasons you will learn about next.

If you would like to discuss the services of our Suffolk PPC ad consultants, our local advertising consultants in Suffolk County, search engine optimization ad agency or remarketing agency
please contact our offices.

Whether Facebook is a "great deal" for your advertising budget really depends upon the numbers.

Suppose Google clicks are $10 and Facebook visitors are $1. Which of these is superior? It depends.

• If 5% of Google actions convert, that's $200+ for a new customer.
• If 1% of Facebook visitors convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook actions convert, that's $500+ for a new customer - ouch!

The point is... there isn't any "correct answer." It will depend on your campaign, your offer, and exactly how the marketplace reacts to you. The "right answer" would be to test, modify, and test yet again.

Just remember to have your visuals strong before launching ads like these. For info about our website design gurus, our graphic design on LI or our advertising consulting services call us today.

Facebook Campaigns Must Be Maintained and Improved

Because of challenges with Facebook - and all of the variables at play - campaign management is vital. Within an advertisement we test graphics, headlines, ad copy and more. We also test the strength of the pages people reach after clicking on your advertisements. Are they staying? Joining? Buying? We test the demographics, the targeting as well as the audiences.

Some adjustments can yield 2x-10x benefits, but until we test, you will not know. Our great advertising campaign management is the essential component in making the most of your advertising spend with all internet marketing, but especially with Facebook.

Our lead gen service on L.I. and services of our paid ads advertising agency in Nassau County go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063