Facebook & Social Media Advertising In Bethpage

If you are trying to reach new prospects, Facebook needs to be in your playbook. Social Media and Facebook marketing will give you the means to access people In Bethpage, with the interests and geography you seek.

Needless to say, everything comes at a price. You must pay Facebook for the traffic you get. The question becomes, is it worth it?

After you reach people In Bethpage, then what? It really depends on what you would like to achieve. Are we sending people to your web site? Are we hoping to get people In Bethpage to be fans of your page to build "authority" status and brand recognition? Are we looking for registrations?

Prior to starting your campaign, we are able to help you to determine what it is that you really need to achieve.

Remember to engage our website design company In Bethpage to work with you to achieve results. Great designs implemented by our website design agency help you and secure results!

Reaching Your Prospects In Bethpage on Facebook

There are a variety of methods to reach an "Audience" on Facebook:

• Focusing on those who have visited your web site before (retargeting);
• Prospects that are followers of your page;
• Individuals who may have related passions (including other pages on Facebook);
• Individuals who meet demographic factors;
• People who are currently your customers;
• and the list goes on...

With Facebook, we can easily focus on individuals - by gender, age, salary, occupation, job title, area, interests and much more. These people end up part of an "audience" which can include any number of individuals. Facebook does not give us that list, however it will present our advertisements to people on that list that we have created.

We can pay for clicks, sales opportunities, ad impressions ... they will let you pay in many different ways. In the end, it is about purchasing exposure to and connecting with your prospects.

Pros of Advertising on Facebook

Pro: Facebook's Edge Over Search Engines: No Search Required

The primary advantage Facebook offers In Bethpage is its capacity to appear in front of prospects who are not actively trying to find what you offer. This does not mean they won't be interested. It simply means they are not proactively conducting a search when they view your ad. However, they most likely were hoping to find something similar to what you offer quite recently.

The search engines are limited to people actually searching. A person may be in the market for a lawyer, but if they are not performing a search for one, those marketing in prospect pay per click do not reach that prospect.

Pro: Facebook is Fantastic for Getting to Local Market Places

• Are you a lawyer? Doctor? Home services business? A restaurant or store?
• For any business who does business locally In Bethpage Facebook is an excellent technique to appear in front of your audience.
• We can concentrate on your prospects in many ways.
• Only need to reach women 35-65 in a few zip codes? Not an issue!
• Want to have a special offer on Mondays? We can do that.

The great thing about Facebook is the capacity to target. You can operate a small advertising campaign that behaves in very big ways, by just concentrating on the right prospects, in the right area, with the appropriate message.

In general, Facebook marketing is less costly than Google and the other engines and reaches different people than SEO on Long Island. They cost significantly less per click. If you are choosing to pay per ad view (paying for ads to be presented, instead of paying for clicks), that is likely to come in less expensive too.

However, in our experience, clicks from Facebook vs. Google are generally of a reduced quality. It isn't that there's a disadvantage in Facebook. Rather, the user is in some other mind-set.

Users from Google just performed a search (for example "personal injury attorneys in XYZ"). It is apparent what they need, and they are searching since they have a genuine need. They tend to convert from web surfer to qualified prospect at a higher rate, simply because they have a need that they must fulfill (finding legal help).

In comparison, an advertisement on Facebook might capture someone's focus. They may or may not be proactively hunting for an attorney, but still have the need.

For all of those reasons, Facebook targeted traffic often convert at a lower rate than Google visitors... which is OK for the reasons you will discover next.

If you would like to discuss the services of our Suffolk County pay per click ad company, our local advertising agency, SEO ad agency in New York or retargeting agencies in Nassau
please contact our offices.

Whether Facebook is a "good deal" for your advertising dollars really depends on the numbers.

Suppose Google clicks are $14 and Facebook visitors are $1. Which one is better? It depends.

• If 5% of Google visitors convert, that's $200+ for a new customer.
• If 1% of Facebook visitors convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook actions convert, that's $500+ for a new customer - that hurts!

The point is... there is no "correct answer." It all depends on your advertising campaign, your offer, and how the market reacts to you. The "correct answer" is to test, modify, and test again.

Just remember to have your design strong before running ads like these. For info about our Long Island website design company, our graphic design companies in Nassau or our advertising consulting services in NY contact us today.

Facebook Strategies Have To Be Maintained and Improved

Because of challenges with Facebook - and each of the variables at play - marketing campaign supervision is vital. Within an ad we test graphics, headlines, ad text and more. We also test the effectiveness of the pages people reach after clicking on your advertisements. Are they staying? Signing up? Buying? We test the demographics, the targeting as well as the audiences.

Some adjustments can yield 2x-10x results, but until we test, you won't know. Our exceptional marketing campaign operations is the critical component in making the most of your advertising and marketing dollars with all internet advertising, but particularly with Facebook.

Our lead generation and services of our display ads ad agency go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063