Facebook & Social Media Advertising In Bethpage

If you are hoping to find new prospects, Facebook needs to be in your playbook. Social Media and Facebook marketing and advertising will provide you with the means to access people In Bethpage, possessing the interests and geographic targeting you seek.

Needless to say, everything comes at a cost. You need to pay Facebook for the traffic you get. The question becomes, is it worth it?

After you connect with people In Bethpage, then what? It truly depends on what you would like to achieve. Are we pushing people to your web site? Are we hoping to get people In Bethpage to become fans of your page to create "authority" status and brand reputation? Are we looking for registrations?

Prior to launching your marketing campaign, we can help you to pinpoint precisely what you really need to achieve.

Remember to call our website design experts In Bethpage to work with your business to succeed. Strong designs from our website design agency drive success and secure results!

Reaching Your Prospects In Bethpage on Facebook

There are lots of methods to appear in front of an "Audience" on Facebook:

• Concentrating on individuals who have visited your web site previously (retargeting);
• Prospects who are followers of your page;
• Potential customers that have very similar interests (such as other pages on Facebook);
• Prospects who meet demographic considerations;
• Individuals who are currently your customers;
• and the list goes on...

With Facebook, we will focus on people - by gender, age, salary, profession, job title, area, passions and more. These people become part of an "audience" which may include any number of individuals. Facebook doesn't give us that list, however it will show our ads to people on that list that we have created.

We can buy clicks, sales opportunities, ad impressions ... they will let you pay in various ways. In the end, it is about getting exposure to and connecting with your prospects.

Pluses and Minuses of Advertising on Social Media

Pro: Facebook's Advantage Over Google and Bing: No Search Necessary

The primary advantage Facebook offers In Bethpage is its capability to reach prospects who are not proactively looking for what you offer. This does not necessarily mean they won't be interested. It just means they are not proactively conducting a search when they view your ad. However, they most likely were hoping to find something such as what you provide quite recently.

The search engines like Google are limited to individuals actually searching. A prospect may be considering an attorney, but if they aren't performing a search for one, those marketing in Google Adwords do not appear in front of that prospect.

Pro: Facebook is Great for Getting to Local Niches

• Are you a lawyer? Medical professional? Home services business? A restaurant or merchant?
• For any business who conducts business locally In Bethpage Facebook is a great way to reach your audience.
• We are able to focus on your prospects in many ways.
• Only need to reach women 35-65 in a few zip codes? No problem!
• Want to have a special offer on Mondays? We are able to do that.

The great thing about Facebook is the ability to target. You can operate a small advertising campaign that behaves in very big ways, by merely concentrating on the correct prospects, in the right geography, with the right message.

In general, Facebook advertising is less pricey than Google and the other engines and reaches a different group of people than SEO on Long Island. They cost less per click. If you are opting to pay per ad impression (spending money on ads to be presented, instead of paying for clicks), that is likely to cost less too.

However, in our experience, clicks from Facebook vs. Google tend to be of a reduced quality. It is certainly not there is a downside to Facebook. Rather, the person is in a different mind-set.

Users from Google just did a search (such as "personal injury attorneys in XYZ"). It is apparent what they need, and they are searching because they have a true need. They have a tendency to convert from web surfer to prospect at a greater rate, simply because they have a need that they have to fulfill (finding legal help).

In contrast, an ad on Facebook might catch a person's interest. They might or might not be actively searching for an attorney, but still have the need.

For all of those reasons, Facebook visitors often convert at a lower rate than search engine visitors... which is alright for the reasons you will learn below.

If you would like to discuss the services of our Nassau pay per click advertising agency, our local advertising agency in Nassau County, SEO ad agency or remarketing companies
please contact our offices.

Whether Facebook is really a "great deal" for your marketing dollars genuinely depends on the numbers.

Suppose Bing mouse clicks are $12 and Facebook clicks are $1. Which of these is best? It depends.

• If 5% of Google visitors convert, that's $200+ for a new customer.
• If 1% of Facebook actions convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook actions convert, that's $500+ for a new customer - that hurts!

The point is... there isn't any "correct answer." It all depends on your marketing campaign, your offer, and the way the market responds to you. The "correct answer" is to test, modify, and test again.

Just remember to have your design strong before launching ads like these. For info about our NY website design company, our graphic design or our advertising consulting services call us today.

Facebook Strategies Must Be Managed and Optimized

Because of challenges with Facebook - and each of the variables at play - marketing campaign supervision is vital. Within an ad we test graphics, headlines, ad copy and even more. We also test the effectiveness of the pages people reach after clicking on your ads. Are they staying? Signing up? Buying? We test the demographics, the targeting and the audiences.

Some changes can yield 2x-10x benefits, but until we test, you will not know. Our great marketing campaign management is the essential component in making the most of your marketing spend with all online marketing, but particularly with Facebook.

Our lead gen in Suffolk and services of our display ads consultants go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063