Facebook & Social Media Advertising In Bay Shore

If you are hoping to find new prospects, Facebook needs to be rrnside your playbook. Social Media and Facebook marketing will give you the means to access people In Bay Shore, having the interests and geographic targeting you seek.

Of course, everything comes at a price. You do need to pay Facebook for the targeted traffic you receive. The concern becomes, will it be worth it?

Once you reach people In Bay Shore, then what? It genuinely depends on what you would like to achieve. Are we pushing visitors to your web site? Are we trying to get people In Bay Shore to be fans of your page to build "authority" status and brand reputation? Are we looking for registrations?

Before launching your advertising campaign, we can help you to figure out what it is that you really need to accomplish.

Remember to allow our website design company In Bay Shore to work with your business to achieve results. Quality designs implemented by our website design experts help you and secure results!

Reaching Your Prospects In Bay Shore on Facebook

There are a variety of approaches to appear in front of an "Audience" on Facebook:

• Concentrating on individuals who have visited your site previously (retargeting);
• Prospects that are followers of your page;
• Prospects who may have related interests (which include other pages on Facebook);
• Prospects who meet demographic considerations;
• Prospects who are currently your customers;
• and the list goes on...

With Facebook, we can easily focus on people - by gender, age, salary, profession, job title, location, passions and even more. These individuals become part of an "audience" which may consist of many individuals. Facebook doesn't provide us with that list, however it will present our advertisements to individuals on that list that we have created.

We can pay for clicks, sales opportunities, advertising impressions ... they will enable you to pay in many different ways. In the end, it is about getting exposure to and connecting with your prospects.

Pros of Advertising on Social Media

Pro: Facebook's Advantage Over Google: No Search Needed

The primary benefit Facebook offers In Bay Shore is its ability to reach prospects that are not proactively trying to find what you offer. This does not mean they won't be interested. It just means they are not actively performing a search when they view your advertisement. However, they probably were looking for something such as what you provide quite recently.

The search engines are restricted to people actually searching. A prospect may be considering legal counsel, but if they are not doing a search for one, those advertising and marketing in pay-per-click do not reach that prospect.

Pro: Facebook is Ideal for Reaching Out to Regional Niches

• Are you an attorney? Doctor? Home repair company? A restaurant or retailer?
• For any company who conducts business regionally In Bay Shore Facebook is a superb way to appear in front of your audience.
• We can focus on your prospects in several ways.
• Only want to reach women 35-65 in three zip codes? Not an issue!
• Want to have a special offer on Wednesday? We can do that.

The attractiveness of Facebook is the capacity to target. You can run a very small marketing campaign that functions in very big ways, by merely focusing on the correct prospects, in the right location, with the right message.

In general, Facebook marketing is less pricey than Google and the other engines and reaches different people than SEO on Long Island. They charge significantly less for each click. If you are opting to pay per ad impression (paying for advertisements to be presented, rather than paying for clicks), that tends to come in less expensive as well.

However, in our experience, clicks from Facebook vs. Google are usually of a reduced quality. It isn't that there's a problem with Facebook. Rather, an individual is in a different mind-set.

Users from Google just performed a search (for example "personal injury attorneys in XYZ"). It is obvious what they want, and they're searching because they have a true need. They have a tendency to convert from surfer to lead at a greater rate, because they have a current need that they must fulfill (finding legal help).

In comparison, an advertisement on Facebook may catch someone's focus. They may or may not be actively searching for a lawyer, but still have the need.

For all of those reasons, Facebook visitors tend to convert at a lower rate than Google visitors... which is OK for the reasons you will learn about next.

If you would like to talk about the services of our Suffolk County PPC advertising company, our local ad agency in NY, SEO advertising agency or retargeting companies
please contact our offices.

Whether Facebook is a "great deal" for your marketing and advertising budget genuinely depends upon the numbers.

Suppose search engine clicks are $11 and Facebook visitors are $1. Which is better? It depends.

• If 5% of Google visitors convert, that's $200+ for a new customer.
• If 1% of Facebook actions convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook actions convert, that's $500+ for a new customer - that hurts!

The point is... there is no "correct answer." It will depend on your marketing campaign, your offer, and exactly how the market reacts to you. The "right answer" is to test, adjust, and test again.

Just remember to have your design strong before launching ads like these. For info about our web site design gurus, our graphic design on Long Island or our marketing consulting services call us today.

Facebook Strategies Have To Be Maintained and Optimized

Because of challenges with Facebook - and all of the variables at play - campaign management is vital. Within an advertisement we test graphics, headlines, ad text and more. We also test the effectiveness of the landing pages individuals reach after clicking on your advertisements. Are they staying? Registering? Purchasing? We test the demographics, the targeting and also the audiences.

Some changes can yield 2x-10x benefits, but until we test, you will not know. Our great marketing campaign management is the essential component in making the most of your advertising dollars with all internet marketing, but especially with Facebook.

Our lead generation and services of our display advertising company on Long Island go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063