Facebook & Social Media Advertising In Atlantic Beach

If you're trying to find new prospects, Facebook has to be rrnside your playbook. Facebook and Social Media advertising and marketing will give you access to people In Atlantic Beach, possessing the interests and geographic targeting you seek.

Obviously, everything comes at a cost. You need to pay Facebook for the targeted visitors you receive. The question becomes, can it be worth the cost?

After you connect with people In Atlantic Beach, then what? It really depends on what you would like to achieve. Are we sending people to your website? Are we hoping to get people In Atlantic Beach to become fans of your page to build "authority" status and brand recognition? Are we looking for sign ups?

Prior to starting your advertising campaign, we can help you to identify what it is that you need to achieve.

Remember to engage our website design experts In Atlantic Beach to assist your business to succeed. Quality designs created by our website design experts can help and secure results!

Reaching Your Prospects In Atlantic Beach on Facebook

There are numerous ways to appear in front of an "Audience" on Facebook:

• Concentrating on individuals who have been to your web site previously (retargeting);
• People that are enthusiasts of your page;
• Potential customers that have related interests (which include other pages on Facebook);
• People who meet demographic considerations;
• Individuals who are already your customers;
• and the list goes on...

With Facebook, we are able to aim for people - by gender, age, income, profession, job title, area, hobbies and even more. These individuals become part of an "audience" which can include any number of individuals. Facebook does not provide us with that list, however it will show our advertisements to individuals on that list that we have created.

We can pay for clicks, leads, ad impressions ... they will enable you to pay in many different ways. In the end, it is about buying exposure to and connecting with your prospects.

Pluses and Minuses of Advertising on Social Media

Pro: Facebook's Edge Over Search Engines: No Search Required

The main benefit Facebook offers In Atlantic Beach is its capability to reach prospects who are not actively searching for what you offer. This doesn't mean they won't have an interest. It simply means they aren't proactively conducting a search when they see your advertisement. However, they most likely were hoping to find something such as what you provide very recently.

The search engines like Google are limited to individuals in fact searching. A prospect may be in the market for legal counsel, but if they are not doing a search for one, those advertising in pay-per-click do not appear in front of that prospect.

Pro: Facebook is Fantastic for Reaching Local Markets

• Are you an attorney? Physician? Home services company? A restaurant or store?
• For any company who does business regionally In Atlantic Beach Facebook is a superb way to appear in front of your target audience.
• We are able to concentrate on your prospects in several ways.
• Only wish to reach women 35-65 in a couple of zip codes? Not an issue!
• Want to have a special on Wednesday? We are able to do that.

The beauty of Facebook is the ability to target. You can operate a very small advertising campaign that behaves in huge ways, by simply concentrating on the correct prospects, in the right region, with the right message.

In general, Facebook advertising and marketing is less pricey than Google and the other search engines and reaches a different group of people than SEO on Long Island. They cost significantly less for each click. If you are opting to pay per impression (spending money on ads to be shown, instead of paying for clicks), that is likely to cost less as well.

However, in our experience, clicks from Facebook vs. Google are generally of a lower quality. It isn't that there's a disadvantage in Facebook. Rather, the user is in some other mind-set.

Users from Google just performed a search (such as "personal injury attorneys in XYZ"). It is clear what they want, and they're searching since they have a genuine need. They tend to convert from surfer to lead at a greater rate, because they have a current need that they need to satisfy (finding legal help).

In comparison, an advertisement on Facebook might catch a person's focus. They might or might not be actively searching for an attorney, but still have the need.

For all of those reasons, Facebook targeted traffic often convert at a lower rate than Google visitors... which is OK for the reasons you will discover next.

If you would like to discuss the services of our pay per click advertising consultants, our local ad agency, SEO advertising agency or retargeting agency in Suffolk
please contact our offices.

Whether Facebook is really a "good deal" for your advertising and marketing budget really depends on the numbers.

Suppose Google clicks are $10 and Facebook actions are $1. Which one is best? It depends.

• If 5% of Google visitors convert, that's $200+ for a new customer.
• If 1% of Facebook actions convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook visitors convert, that's $500+ for a new customer - ouch!

The point is... there isn't any "correct answer." It will depend on your campaign, your offer, and the way the marketplace reacts to you. The "right answer" would be to test, adjust, and test all over again.

Just remember to have your visuals strong before running ads like these. For info about our NY web design consultants, our graphic design in NY or our marketing consulting services contact us today.

Facebook Promotions Must Be Maintained and Optimized

Because of challenges with Facebook - and all of the variables at play - advertising campaign management is essential. Within an advertisement we test pictures, headlines, ad text and even more. We also test the effectiveness of the landing pages individuals reach after clicking on your ads. Are they staying? Enrolling? Buying? We test the demographics, the targeting and the audiences.

Some modifications can yield 2x-10x results, but until we test, you will not know. Our exceptional advertising campaign management is the essential component in making the most of your marketing and advertising spend with all internet advertising, but especially with Facebook.

Our lead generation company and services of our display advertising experts in Suffolk go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063