Facebook & Social Media Advertising In Atlantic Beach

If you are trying to reach new prospects, Facebook needs to be rrnside your playbook. Facebook and Social Media advertising and marketing will provide you with access to people In Atlantic Beach, with the interests and geography you want.

Of course, everything comes at a cost. You do need to pay Facebook for the visitors you get. The concern becomes, is it worth it?

When you appear in front of people In Atlantic Beach, then what? It truly depends on what you want to achieve. Are we sending people to your website? Are we trying to get people In Atlantic Beach to become fans of your page to generate "authority" status and brand recognition? Are we looking for registrations?

Before starting your marketing campaign, we can help you to figure out what it is that you really need to accomplish.

Remember to speak with our website design agency In Atlantic Beach to serve your business to achieve real results. Great designs created by our website design experts help your business and achieve results!

Reaching Your Prospects In Atlantic Beach on Facebook

There are many ways to appear in front of an "Audience" on Facebook:

• Concentrating on individuals who have been to your site in the past (retargeting);
• Individuals that are fans of your page;
• Potential customers who may have related interests (which include other pages on Facebook);
• Potential customers who meet demographic criteria;
• People who are already your customers;
• and the list goes on...

With Facebook, we are able to aim for people - by gender, age, salary, career, job title, location, passions and even more. These people end up part of an "audience" which may consist of many people. Facebook doesn't provide us with that list, but it will present our advertisements to individuals on that list that we have created.

We can buy clicks, sales opportunities, advertising impressions ... they will let you pay in various ways. In the end, it is about purchasing exposure to and connecting with your prospects.

Pluses and Minuses of Advertising on Social Media and Facebook

Pro: Facebook's Advantage Over Search Engines: No Search Required

The primary benefit Facebook offers In Atlantic Beach is its capacity to reach prospects who are not proactively trying to find what you offer. This doesn't mean they won't be interested. It simply means they aren't actively performing a search when they see your advertisement. However, they most likely were hoping to find something like what you offer quite recently.

The search engines are restricted to people in fact searching. A person may be considering legal counsel, but if they aren't doing a search for one, those marketing in pay-per-click do not appear in front of that prospect.

Pro: Facebook is Great for Getting to Regional Areas

• Are you an attorney? Doctor? Home services company? A restaurant or merchant?
• For any business who does business locally In Atlantic Beach Facebook is a great method to reach your target audience.
• We have the ability to concentrate on your prospects in numerous ways.
• Only need to reach women 35-65 in three zip codes? No problem!
• Want to have a special on Wednesday? We are able to do that.

The attractiveness of Facebook is the capacity to target. You can run a small campaign that behaves in huge ways, by simply concentrating on the right prospects, in the right market, with the right message.

In general, Facebook advertising and marketing is less pricey than Google and the other engines and reaches a different group of people than SEO on Long Island. They cost less per click. If you are choosing to pay per ad impression (spending money on advertisements to be presented, rather than paying for clicks), that tends to come in less expensive too.

However, in our experience, clicks from Facebook vs. Google tend to be of a lower quality. It isn't that there's a problem with Facebook. Rather, the user is in some other frame of mind.

Users from Google just performed a search (for example "personal injury lawyers in XYZ"). It is obvious what they need, and they're searching because they have a real need. They tend to convert from web surfer to prospect at a greater rate, simply because they have a need that they need to satisfy (finding legal help).

In contrast, an advertisement on Facebook might capture a person's interest. They may or may not be proactively looking for an attorney, but still have the need.

For these reasons, Facebook visitors tend to convert at a lower rate than search engine visitors... which is OK for the reasons you will discover below.

If you would like to talk about the services of our pay per click advertising company, our local advertising agency, search engine optimization ad agency or retargeting companies
please contact our offices.

Whether Facebook is a "good deal" for your advertising spend genuinely depends on the numbers.

Suppose Bing clicks are $12 and Facebook clicks are $1. Which of these is best? It depends.

• If 5% of Google visitors convert, that's $200+ for a new customer.
• If 1% of Facebook actions convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook actions convert, that's $500+ for a new customer - ouch!

The point is... there isn't any "right answer." It all depends on your strategy, your offer, and exactly how the marketplace reacts to you. The "correct answer" is to test, adjust, and test all over again.

Just remember to have your visuals strong before running ads like these. For info about our website design company, our graphic design companies or our marketing consulting services call us today.

Facebook Promotions Must Be Maintained and Improved

Because of challenges with Facebook - and all of the variables at play - campaign supervision is essential. Within an advertisement we test images, headlines, ad text and even more. We also test the strength of the pages individuals reach after clicking on your ads. Are they staying? Enrolling? Purchasing? We test the demographics, the targeting and the audiences.

Some changes can yield 2x-10x benefits, but until we test, you won't know. Our outstanding marketing campaign management is the critical component in making the most of your marketing spend with all online marketing, but especially with Facebook.

Our lead generation service in Suffolk County and services of our display ads ad agency in New York go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063