Facebook & Social Media Advertising In Amityville

If you're trying to reach new prospects, Facebook needs to be rrnside your playbook. Social Media and Facebook marketing and advertising will give you the means to access people In Amityville, with the interests and geographic targeting you want.

Obviously, everything comes at a cost. You need to pay Facebook for the targeted visitors you get. The concern becomes, can it be worth the cost?

Once you connect with people In Amityville, then what? It truly depends on what you want to achieve. Are we pushing people to your website? Are we trying to get people In Amityville to become fans of your page to create "authority" status and brand recognition? Are we going for registrations?

Prior to launching your marketing campaign, we can help you to identify precisely what you really need to achieve.

Remember to call our website design experts In Amityville to assist your business to achieve real results. Strong designs by our website design agency help you and secure results!

Reaching Your Prospects In Amityville on Facebook

There are lots of methods to appear in front of an "Audience" on Facebook:

• Targeting people who have visited your site in the past (retargeting);
• Prospects who are fans of your page;
• Prospects who may have related passions (which include other pages on Facebook);
• Prospects who meet demographic factors;
• People that are already your customers;
• and the list goes on...

With Facebook, we will focus on people - by gender, age, salary, career, job title, location, hobbies and more. These people become part of an "audience" which can consist of any number of people. Facebook does not give us that list, however it will show our ads to people on that list that we have created.

We can pay for clicks, sales opportunities, ad impressions ... they will enable you to pay in many different ways. In the end, it is about getting exposure to and connecting with your prospects.

Pluses and Minuses of Advertising on Social Media

Pro: Facebook's Advantage Over Search Engines: No Search Required

The main advantage Facebook offers In Amityville is its ability to get to prospects that are not proactively searching for what you offer. This doesn't mean they will not have an interest. It just means they aren't actively performing a search when they see your ad. However, they probably were seeking something such as what you offer very recently.

The search engines like Google are limited to people actually searching. A prospect may be interested in an attorney, but if they are not performing a search for one, those advertising in prospect pay per click do not appear in front of that prospect.

Pro: Facebook is Great for Reaching Out to Local Market Places

• Are you an attorney? Doctor? Home services business? A restaurant or retailer?
• For any organization who conducts business locally In Amityville Facebook is an excellent method to appear in front of your audience.
• We can concentrate on your prospects in several ways.
• Only want to reach women 35-65 in 3 zip codes? Not a problem!
• Want to have a special offer on Wednesday? We can do that.

The beauty of Facebook is the ability to target. You can operate a very small advertising campaign that behaves in very big ways, by merely targeting the correct prospects, in the right geo, with the appropriate message.

In general, Facebook advertising is less costly than Google and the other search engines and reaches a different group of people than SEO on Long Island. They cost less per click. If you are opting to pay per impression (paying for advertisements to be shown, rather than paying for clicks), that is likely to come in less expensive too.

However, in our experience, clicks from Facebook vs. Google are usually of a reduced quality. It is not that there's a disadvantage in Facebook. Rather, the user is in a different mind-set.

Users from Google just performed a search (for example "personal injury lawyers in XYZ"). It is apparent what they want, and they are searching because they have a true need. They tend to convert from web surfer to qualified prospect at a higher rate, because they have a need that they need to satisfy (finding legal help).

In contrast, an advertisement on Facebook may catch a person's interest. They might or might not be proactively looking for a lawyer, but still have the need.

For all of those reasons, Facebook targeted traffic tend to convert at a lower rate than search engine visitors... which is fine for the reasons you will learn next.

If you would like to discuss the services of our pay per click ad agency, our local ad consultants, SEO advertising agency or remarketing agency
please contact our offices.

Whether Facebook is a "great deal" for your marketing dollars really depends on the numbers.

Suppose Google mouse clicks are $11 and Facebook visitors are $1. Which one is superior? It depends.

• If 5% of Google actions convert, that's $200+ for a new customer.
• If 1% of Facebook actions convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook actions convert, that's $500+ for a new customer - that hurts!

The point is... there isn't any "correct answer." It will depend on your marketing campaign, your offer, and how the marketplace reacts to you. The "right answer" is to test, modify, and test all over again.

Just remember to have your design strong before running ads like these. For info about our web site design experts, our graphic design services in Suffolk or our advertising consulting services in Nassau County call us today.

Facebook Campaigns Need To Be Managed and Optimized

Because of challenges with Facebook - and all of the variables at play - campaign supervision is critical. Within an advertisement we test graphics, headlines, ad copy and even more. We also test the effectiveness of the pages people reach after clicking on your ads. Are they staying? Enrolling? Buying? We test the demographics, the targeting and the audiences.

Some modifications can yield 2x-10x results, but until we test, you won't know. Our exceptional advertising campaign operations is the critical component in making the most of your advertising and marketing spend with all online marketing, but especially with Facebook.

Our lead gen and services of our paid media ad agency on Long Island go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063