Facebook & Social Media Advertising In Amityville

If you are hoping to reach new prospects, Facebook has to be rrnside your playbook. Social Media and Facebook marketing and advertising will provide you with access to people In Amityville, having the interests and geography you want.

Of course, everything comes at a price. You do need to pay Facebook for the visitors you get. The concern becomes, is it worth the cost?

Once you appear in front of people In Amityville, then what? It really depends on what you would like to accomplish. Are we pushing people to your site? Are we looking to get people In Amityville to be fans of your page to build "authority" status and brand reputation? Are we going for registrations?

Prior to starting your campaign, we can help you to identify precisely what you really need to accomplish.

Remember to call our website design company In Amityville to aid your business to maximize results. Quality designs designed by our website design company help you and secure results!

Reaching Your Prospects In Amityville on Facebook

There are numerous methods to reach an "Audience" on Facebook:

• Concentrating on people who have visited your site in the past (retargeting);
• People that are fans of your page;
• People that have very similar pursuits (such as other pages on Facebook);
• People who meet demographic considerations;
• Individuals that are already your customers;
• and the list goes on...

With Facebook, we're able to aim for individuals - by gender, age, income, profession, job title, area, pursuits and more. These individuals become part of an "audience" which can consist of any number of people. Facebook doesn't give us that list, but it will show our advertisements to individuals on that list that we have created.

We can pay for clicks, leads, advertising impressions ... they will let you pay in various ways. In the end, it is about getting exposure to and connecting with your prospects.

Pros of Advertising on Social Media

Pro: Facebook's Edge Over Search Engines: No Search Needed

The main benefit Facebook offers In Amityville is its capacity to appear in front of prospects that are not actively looking for what you offer. This does not mean they won't be interested. It simply means they aren't proactively conducting a search when they view your ad. However, they most likely were looking for something like what you provide quite recently.

The search engines like Google are limited to the people actually searching. A person may be interested in a lawyer, but if they are not doing a search for one, those advertising in prospect pay per click do not appear in front of that prospect.

Pro: Facebook is Perfect for Reaching Local Areas

• Are you a lawyer? Physician? Home services company? A restaurant or merchant?
• For any business who does business locally In Amityville Facebook is a superb way to reach your target audience.
• We have the ability to target your prospects in numerous ways.
• Only wish to reach women 35-65 in a couple of zip codes? Not an issue!
• Want to have a special offer on Thursdays? We are able to do that.

The beauty of Facebook is the capacity to target. You can run a small advertising campaign that behaves in huge ways, simply by focusing on the correct prospects, in the right geo, with the right message.

In general, Facebook advertising is less expensive than Google and the other search engines and reaches a different group of people than SEO on Long Island. They charge significantly less for each click. If you are choosing to pay per ad view (paying for ads to be presented, instead of paying for clicks), that tends to cost less too.

However, in our experience, clicks from Facebook vs. Google are usually of a reduced quality. It is not that there's a disadvantage in Facebook. Rather, the person is in some other frame of mind.

Users from Google just performed a search (for example "personal injury lawyers in XYZ"). It is clear what they need, and they are searching since they have a actual need. They have a tendency to convert from surfer to qualified prospect at a higher rate, simply because they have a need that they have to satisfy (finding legal help).

In comparison, an advertisement on Facebook might catch a person's focus. They might or might not be actively shopping for a lawyer, but still have the need.

For these reasons, Facebook visitors often convert at a lower rate than search engine visitors... which is alright for the reasons you will learn below.

If you would like to talk about the services of our Nassau PPC advertising agency, our local advertising agency, SEO ad agency in Suffolk County or retargeting campaign on Long Island
please contact our offices.

Whether Facebook is a "good deal" for your marketing budget truly depends upon the numbers.

Suppose Bing mouse clicks are $10 and Facebook clicks are $1. Which of these is superior? It depends.

• If 5% of Google visitors convert, that's $200+ for a new customer.
• If 1% of Facebook visitors convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook visitors convert, that's $500+ for a new customer - ouch!

The point is... there isn't any "correct answer." It all depends on your marketing campaign, your offer, and the way the market reacts to you. The "correct answer" is to test, adjust, and test all over again.

Just remember to have your design strong before running ads like these. For info about our web design experts, our graphic design companies on L.I. or our advertising consulting services in Suffolk County contact us today.

Facebook Campaigns Need To Be Maintained and Optimized

Because of challenges with Facebook - and each of the variables at play - advertising campaign management is vital. Within an ad we test pictures, headlines, ad text and even more. We also test the effectiveness of the pages people reach after clicking on your advertisements. Are they staying? Joining? Buying? We test the demographics, the targeting and the audiences.

Some modifications can yield 2x-10x results, but until we test, you won't know. Our exceptional marketing campaign operations is the crucial component in making the most of your advertising and marketing dollars with all online marketing, but particularly with Facebook.

Our lead generation service in Nassau County and services of our display ads consultants in Nassau go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063