Facebook & Social Media Advertising In West Hampton Dunes

If you are trying to find new prospects, Facebook must be in your playbook. Social Media and Facebook advertising and marketing will provide you with the means to access people In West Hampton Dunes, having the interests and geography you seek.

Of course, everything comes at a price. You do need to pay Facebook for the traffic you receive. The question becomes, can it be worth the money?

When you appear in front of people In West Hampton Dunes, then what? It really depends on what you want to achieve. Are we pushing visitors to your site? Are we hoping to get people In West Hampton Dunes to be fans of your page to build "authority" status and brand recognition? Are we looking for registrations?

Prior to launching your marketing campaign, we are able to help you to determine precisely what you need to achieve.

Remember to speak with our website design experts In West Hampton Dunes to help you to maximize results. Excellent designs developed by our website design agency will help and achieve results!

Reaching Your Prospects In West Hampton Dunes on Facebook

There are numerous ways to reach an "Audience" on Facebook:

• Focusing on people who have been to your website before (retargeting);
• Individuals who are followers of your page;
• Potential customers who may have related passions (which include other pages on Facebook);
• Prospects who meet demographic considerations;
• Individuals that are currently your customers;
• and the list goes on...

With Facebook, we are able to focus on people - by gender, age, salary, career, job title, location, pursuits and more. These people become part of an "audience" which can consist of many individuals. Facebook doesn't provide us with that list, but it will show our advertisements to people on that list that we have created.

We can buy clicks, sales opportunities, ad impressions ... they will let you pay in various ways. In the end, it is about getting exposure to and connecting with your prospects.

Pluses and Minuses of Advertising on Social Media

Pro: Facebook's Edge Over Google and Bing: No Search Necessary

The primary advantage Facebook offers In West Hampton Dunes is its ability to get to prospects who are not proactively trying to find what you offer. This does not necessarily mean they won't be interested. It just means they aren't actively conducting a search when they see your advertisement. However, they most likely were hoping to find something like what you provide quite recently.

The search engines like Google are limited to people in fact searching. A person may be considering an attorney, but if they aren't doing a search for one, those advertising in prospect pay per click do not reach that prospect.

Pro: Facebook is Wonderful for Reaching Local Market Places

• Are you a lawyer? Physician? Home services company? A restaurant or store?
• For any organization who conducts business regionally In West Hampton Dunes Facebook is a superb technique to reach your audience.
• We have the ability to concentrate on your prospects in several ways.
• Only want to reach women 35-65 in three zip codes? Not an issue!
• Want to have a special offer on Tuesdays? We can do that.

The appeal of Facebook is the ability to target. You can operate a very small campaign that behaves in very big ways, by simply focusing on the right prospects, in the right geography, with the appropriate message.

In general, Facebook advertising is less costly than Google and the other engines and reaches different people than SEO on Long Island. They charge significantly less per click. If you are opting to pay per ad impression (paying for ads to be presented, rather than paying for clicks), that tends to come in less expensive as well.

However, in our experience, clicks from Facebook vs. Google tend to be of a reduced quality. It is certainly not there's a disadvantage in Facebook. Rather, the user is in a different mind-set.

Users from Google just did a search (for example "personal injury attorneys in XYZ"). It is obvious what they need, and they're searching because they have a genuine need. They tend to convert from surfer to lead at a higher rate, simply because they have a need that they must satisfy (finding legal help).

In comparison, an ad on Facebook may capture a person's interest. They may or may not be actively looking for an attorney, but still have the need.

For these reasons, Facebook targeted traffic often convert at a lower rate than Google visitors... which is fine for the reasons you will discover below.

If you would like to talk about the services of our Long Island pay per click advertising consultants, our local ad agency in New York, SEO advertising agency on Long Island or retargeting campaign in NY
please contact our offices.

Whether Facebook is really a "great deal" for your advertising spend really depends upon the numbers.

Suppose search engine clicks are $14 and Facebook actions are $1. Which one is best? It depends.

• If 5% of Google visitors convert, that's $200+ for a new customer.
• If 1% of Facebook actions convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook visitors convert, that's $500+ for a new customer - that hurts!

The point is... there isn't any "correct answer." It all depends on your campaign, your offer, and how the market responds to you. The "correct answer" would be to test, adjust, and test again.

Just remember to have your visuals strong before launching ads like these. For info about our web design consultants, our graphic design services or our online marketing consulting services in Suffolk County contact us today.

Facebook Campaigns Need To Be Managed and Improved

Because of challenges with Facebook - and each of the variables at play - advertising campaign supervision is critical. Within an ad we test images, headlines, ad text and even more. We also test the effectiveness of the pages people reach after clicking on your ads. Are they staying? Joining? Buying? We test the demographics, the targeting as well as the audiences.

Some adjustments can yield 2x-10x benefits, but until we test, you will not know. Our exceptional marketing campaign management is the essential component in making the most of your marketing and advertising dollars with all online marketing, but especially with Facebook.

Our lead gen in Nassau County and services of our paid ads ad agency go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063