Facebook & Social Media Advertising In West Hampton Dunes

If you're trying to find new prospects, Facebook has to be in your playbook. Facebook and Social Media marketing and advertising will provide you with access to people In West Hampton Dunes, having the interests and geographic targeting you want.

Of course, everything comes at a price. You need to pay Facebook for the traffic you receive. The question becomes, can it be worth the cost?

After you connect with people In West Hampton Dunes, then what? It truly depends on what you would like to achieve. Are we driving visitors to your web site? Are we hoping to get people In West Hampton Dunes to be fans of your page to build "authority" status and brand recognition? Are we looking for registrations?

Prior to starting your marketing campaign, we can help you to pinpoint what it is that you need to accomplish.

Remember to let our website design experts In West Hampton Dunes to work with your business to maximize results. Excellent designs created by our website design company help your business and achieve results!

Reaching Your Prospects In West Hampton Dunes on Facebook

There are lots of approaches to reach an "Audience" on Facebook:

• Concentrating on those who have visited your web site before (retargeting);
• Potential customers who are followers of your page;
• People who have related pursuits (including other pages on Facebook);
• Potential customers who meet demographic criteria;
• People who are currently your customers;
• and the list goes on...

With Facebook, we're able to focus on people - by gender, age, salary, occupation, job title, area, passions and even more. These people end up part of an "audience" which can include any number of individuals. Facebook doesn't give us that list, however it will present our advertisements to people on that list that we have created.

We can buy clicks, leads, advertising impressions ... they will enable you to pay in various ways. In the end, it is about purchasing exposure to and connecting with your prospects.

Pros of Advertising on Social Media

Pro: Facebook's Advantage Over Search Engines: No Search Needed

The primary advantage Facebook offers In West Hampton Dunes is its ability to get to prospects that are not proactively looking for what you offer. This doesn't mean they will not be interested. It just means they aren't proactively conducting a search when they see your advertisement. However, they most likely were hoping to find something similar to what you offer quite recently.

The search engines like Google are restricted to the people actually searching. A prospect may be interested in an attorney, but if they aren't doing a search for one, those marketing in prospect pay per click do not reach that prospect.

Pro: Facebook is Great for Reaching Out to Local Niches

• Are you an attorney? Physician? Home renovation business? A restaurant or retailer?
• For any organization who conducts business regionally In West Hampton Dunes Facebook is an excellent method to reach your audience.
• We are able to focus on your prospects in many ways.
• Only need to reach women 35-65 in 3 zip codes? No worries!
• Want to have a special offer on Wednesday? We can do that.

The great thing about Facebook is the capacity to target. You can operate a small marketing campaign that behaves in huge ways, by just concentrating on the correct prospects, in the right geo, with the appropriate message.

In general, Facebook advertising and marketing is less costly than Google and the other search engines and reaches different people than SEO on Long Island. They charge significantly less for each click. If you are choosing to pay per impression (paying for advertisements to be presented, rather than paying for clicks), that tends to come in less expensive too.

However, in our experience, clicks from Facebook vs. Google tend to be of a reduced quality. It isn't that there is a downside to Facebook. Rather, an individual is in a different frame of mind.

Users from Google just did a search (such as "personal injury attorneys in XYZ"). It is clear what they need, and they are searching since they have a real need. They have a tendency to convert from web surfer to prospect at a higher rate, since they have a need that they need to fulfill (finding legal help).

In contrast, an advertisement on Facebook may capture someone's focus. They might or might not be proactively hunting for a lawyer, but still have the need.

For these reasons, Facebook targeted traffic tend to convert at a lower rate than search engine visitors... which is fine for the reasons you will discover next.

If you would like to discuss the services of our Suffolk pay per click ad agency, our local ad experts, SEO ad agency in Nassau County or retargeting agency on Long Island
please contact our offices.

Whether Facebook is a "great deal" for your advertising and marketing budget truly depends upon the numbers.

Suppose Bing mouse clicks are $11 and Facebook clicks are $1. Which of these is best? It depends.

• If 5% of Google visitors convert, that's $200+ for a new customer.
• If 1% of Facebook visitors convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook visitors convert, that's $500+ for a new customer - that hurts!

The point is... there isn't any "right answer." It will depend on your marketing campaign, your offer, and the way the market responds to you. The "right answer" is to test, modify, and test yet again.

Just remember to have your design strong before running ads like these. For info about our Suffolk website design consultants, our graphic design or our marketing consulting services in NY call us today.

Facebook Promotions Must Be Maintained and Optimized

Because of challenges with Facebook - and each of the variables at play - campaign supervision is vital. Within an ad we test graphics, headlines, ad copy and even more. We also test the effectiveness of the pages individuals reach after clicking on your ads. Are they staying? Joining? Purchasing? We test the demographics, the targeting as well as the audiences.

Some modifications can yield 2x-10x benefits, but until we test, you won't know. Our outstanding advertising campaign management is the essential component in making the most of your advertising and marketing spend with all online marketing, but particularly with Facebook.

Our lead generation in Suffolk and services of our display ads ad agency go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063