Facebook & Social Media Advertising In Point Lookout

If you are hoping to reach new prospects, Facebook has to be in your playbook. Facebook and Social Media advertising will provide you with the means to access people In Point Lookout, possessing the interests and geo targeting you seek.

Needless to say, everything comes at a cost. You do need to pay Facebook for the visitors you get. The concern becomes, is it worth the cost?

When you connect with people In Point Lookout, then what? It really depends on what you want to accomplish. Are we driving people to your website? Are we trying to get people In Point Lookout to become fans of your page to create "authority" status and brand recognition? Are we looking for registrations?

Prior to launching your advertising campaign, we are able to help you to determine precisely what you really need to accomplish.

Remember to meet with our website design experts In Point Lookout to aid your business to achieve results. Strong designs created by our website design company can help and secure results!

Reaching Your Prospects In Point Lookout on Facebook

There are lots of ways to reach an "Audience" on Facebook:

• Targeting people who have been to your web site in the past (retargeting);
• Potential customers that are followers of your page;
• People who have very similar interests (which include other pages on Facebook);
• Potential customers who meet demographic factors;
• Individuals that are already your customers;
• and the list goes on...

With Facebook, we can easily focus on individuals - by gender, age, income, profession, job title, location, passions and even more. These people become part of an "audience" which can consist of many people. Facebook doesn't give us that list, however it will present our advertisements to people on that list that we have created.

We can buy clicks, sales opportunities, advertising impressions ... they will enable you to pay in various ways. In the end, it is about buying exposure to and connecting with your prospects.

Pluses and Minuses of Advertising on Social Media

Pro: Facebook's Edge Over Search Engines: No Search Needed

The primary advantage Facebook offers In Point Lookout is its capability to get to prospects who are not proactively trying to find what you offer. This doesn't mean they won't have an interest. It just means they are not proactively performing a search when they view your ad. However, they most likely were hoping to find something like what you provide quite recently.

The search engines are restricted to individuals in fact searching. A person may be in the market for an attorney, but if they aren't performing a search for one, those advertising in prospect pay per click do not reach that prospect.

Pro: Facebook is Great for Getting to Regional Markets

• Are you a lawyer? Medical professional? Home services business? A restaurant or store?
• For any company who does business regionally In Point Lookout Facebook is a great method to reach your audience.
• We can target your prospects in several ways.
• Only wish to reach women 35-65 in 3 zip codes? Not an issue!
• Want to have a special on Thursdays? We can do that.

The great thing about Facebook is the ability to target. You can run a very small advertising campaign that functions in huge ways, by simply targeting the correct prospects, in the right market, with the appropriate message.

In general, Facebook marketing and advertising is less expensive than Google and the other engines and reaches a different group of people than SEO on Long Island. They charge less for each click. If you are opting to pay per impression (spending money on ads to be presented, instead of paying for clicks), that is likely to cost less as well.

However, in our experience, clicks from Facebook vs. Google are generally of a lower quality. It is not that there's a downside to Facebook. Rather, an individual is in a different mind-set.

Users from Google just performed a search (such as "personal injury attorneys in XYZ"). It is obvious what they need, and they are browsing because they have a actual need. They tend to convert from web surfer to lead at a greater rate, since they have a need that they must satisfy (finding legal help).

In comparison, an advertisement on Facebook might capture a person's attention. They may or may not be actively hunting for a lawyer, but still have the need.

For these reasons, Facebook visitors tend to convert at a lower rate than search engine visitors... which is OK for the reasons you will discover below.

If you would like to talk about the services of our Suffolk County pay per click ad company, our local ad agency on LI, SEO professionals in New York or retargeting agencies in NY
please contact our offices.

Whether Facebook is really a "good deal" for your marketing and advertising dollars truly depends upon the numbers.

Suppose search engine clicks are $11 and Facebook actions are $1. Which of these is better? It depends.

• If 5% of Google visitors convert, that's $200+ for a new customer.
• If 1% of Facebook visitors convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook actions convert, that's $500+ for a new customer - that hurts!

The point is... there is no "right answer." It all depends on your marketing campaign, your offer, and the way the marketplace responds to you. The "correct answer" is to test, adjust, and test again.

Just remember to have your design strong before launching ads like these. For info about our website design agency, our graphic design experts in Nassau County or our advertising consulting services contact us today.

Facebook Strategies Have To Be Maintained and Improved

Because of challenges with Facebook - and each of the variables at play - campaign supervision is critical. Within an ad we test pictures, headlines, ad text and even more. We also test the effectiveness of the landing pages people reach after clicking on your ads. Are they staying? Signing up? Purchasing? We test the demographics, the targeting and the audiences.

Some changes can yield 2x-10x benefits, but until we test, you won't know. Our great advertising campaign management is the essential component in making the most of your advertising and marketing dollars with all internet advertising, but especially with Facebook.

Our lead generation in New York and services of our display ads ad agency in New York go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063