Facebook & Social Media Advertising In Point Lookout

If you are hoping to find new prospects, Facebook must be in your playbook. Facebook and Social Media advertising will provide you with access to people In Point Lookout, with the interests and geography you want.

Obviously, everything comes at a cost. You need to pay Facebook for the traffic you receive. The concern becomes, can it be worth it?

Once you reach people In Point Lookout, then what? It really depends on what you want to achieve. Are we sending people to your site? Are we looking to get people In Point Lookout to become fans of your page to create "authority" status and brand recognition? Are we going for registrations?

Before starting your marketing campaign, we can help you to figure out what it is that you really need to achieve.

Remember to allow our website design experts In Point Lookout to serve your business to achieve real results. Powerful designs created by our website design company help your business and drive results!

Reaching Your Prospects In Point Lookout on Facebook

There are many methods to reach an "Audience" on Facebook:

• Focusing on those who have visited your web site before (retargeting);
• Potential customers that are followers of your page;
• People who may have similar interests (such as other pages on Facebook);
• Individuals who meet demographic criteria;
• Individuals that are already your customers;
• and the list goes on...

With Facebook, we can easily aim for people - by gender, age, income, occupation, job title, area, interests and much more. These individuals end up part of an "audience" which can include many people. Facebook does not give us that list, but it will present our advertisements to people on that list that we have created.

We can pay for clicks, sales opportunities, advertising impressions ... they will enable you to pay in many different ways. In the end, it is about buying exposure to and connecting with your prospects.

Pros of Advertising on Facebook

Pro: Facebook's Edge Over Google and Bing: No Search Needed

The main benefit Facebook offers In Point Lookout is its ability to appear in front of prospects that are not proactively looking for what you offer. This does not mean they will not be interested. It simply means they are not proactively conducting a search when they view your ad. However, they most likely were hoping to find something like what you offer quite recently.

The search engines are restricted to people in fact searching. A prospect may be in the market for a lawyer, but if they are not doing a search for one, those advertising in Google Adwords do not reach that prospect.

Pro: Facebook is Wonderful for Reaching Out to Regional Niches

• Are you a lawyer? Doctor? Home services business? A restaurant or store?
• For any company who conducts business regionally In Point Lookout Facebook is a great technique to appear in front of your audience.
• We are able to concentrate on your prospects in many ways.
• Only wish to reach women 35-65 in 3 zip codes? Not a problem!
• Want to have a special offer on Wednesday? We are able to do that.

The beauty of Facebook is the ability to target. You can operate a small marketing campaign that functions in very big ways, by merely focusing on the right prospects, in the right geography, with the appropriate message.

In general, Facebook advertising is less costly than Google and the other engines and reaches different people than SEO on Long Island. They cost less for each click. If you are choosing to pay per ad impression (paying for advertisements to be shown, rather than paying for clicks), that is likely to come in less expensive as well.

However, in our experience, clicks from Facebook vs. Google are generally of a lower quality. It is not that there's a challenge with Facebook. Rather, an individual is in a different state of mind.

Users from Google just did a search (for example "personal injury attorneys in XYZ"). It is apparent what they want, and they're browsing because they have a real need. They tend to convert from web surfer to lead at a higher rate, since they have a current need that they must satisfy (finding legal help).

In comparison, an ad on Facebook might catch someone's interest. They may or may not be proactively looking for a lawyer, but still have the need.

For these reasons, Facebook visitors often convert at a lower rate than Google visitors... which is fine for the reasons you will discover below.

If you would like to discuss the services of our Nassau County PPC advertising agency, our local advertising agency, SEO experts or retargeting companies
please contact our offices.

Whether Facebook is a "good deal" for your advertising spend truly will depend on the numbers.

Suppose Google mouse clicks are $14 and Facebook clicks are $1. Which is best? It depends.

• If 5% of Google actions convert, that's $200+ for a new customer.
• If 1% of Facebook actions convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook actions convert, that's $500+ for a new customer - ouch!

The point is... there isn't any "correct answer." It all depends on your marketing campaign, your offer, and exactly how the market responds to you. The "correct answer" would be to test, modify, and test all over again.

Just remember to have your design strong before running ads like these. For info about our web site design agency, our graphic design in NY or our advertising consulting services contact us today.

Facebook Promotions Have To Be Maintained and Optimized

Because of challenges with Facebook - and all of the variables at play - advertising campaign supervision is vital. Within an ad we test images, headlines, ad copy and even more. We also test the strength of the pages people reach after clicking on your ads. Are they staying? Enrolling? Purchasing? We test the demographics, the targeting as well as the audiences.

Some modifications can yield 2x-10x benefits, but until we test, you won't know. Our superb advertising campaign management is the crucial component in making the most of your marketing and advertising dollars with all online advertising, but especially with Facebook.

Our lead generation in New York and services of our display advertising ad agency go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063