Facebook & Social Media Advertising In Plainview

If you're trying to find new prospects, Facebook has to be in your playbook. Facebook and Social Media marketing and advertising will provide you with access to people In Plainview, having the interests and geography you want.

Obviously, everything comes at a price. You must pay Facebook for the targeted visitors you receive. The concern becomes, is it worth the cost?

After you reach people In Plainview, then what? It really depends on what you want to achieve. Are we driving visitors to your web site? Are we hoping to get people In Plainview to become fans of your page to build "authority" status and brand reputation? Are we looking for registrations?

Prior to starting your marketing campaign, we are able to help you to determine precisely what you really need to achieve.

Remember to speak with our website design experts In Plainview to aid your business to maximize results. Professional designs developed by our website design agency can help and secure results!

Reaching Your Prospects In Plainview on Facebook

There are a variety of ways to reach an "Audience" on Facebook:

• Focusing on people who have visited your web site previously (retargeting);
• People that are enthusiasts of your page;
• Individuals who have similar pursuits (such as other pages on Facebook);
• Potential customers who meet demographic considerations;
• People that are currently your customers;
• and the list goes on...

With Facebook, we will aim for individuals - by gender, age, salary, profession, job title, area, passions and much more. These individuals end up part of an "audience" which can include many people. Facebook doesn't provide us with that list, but it will present our ads to people on that list that we have created.

We can buy clicks, leads, advertising impressions ... they will let you pay in many different ways. In the end, it is about purchasing exposure to and connecting with your prospects.

Pros of Advertising on Facebook

Pro: Facebook's Advantage Over Google: No Search Required

The primary advantage Facebook offers In Plainview is its capability to get to prospects that are not actively trying to find what you offer. This doesn't mean they won't have an interest. It simply means they aren't actively performing a search when they see your advertisement. However, they most likely were seeking something similar to what you offer very recently.

The search engines like Google are restricted to the people in fact searching. A person may be interested in legal counsel, but if they are not doing a search for one, those advertising in Google Adwords do not appear in front of that prospect.

Pro: Facebook is Perfect for Getting into Regional Niches

• Are you an attorney? Medical professional? Home repair business? A restaurant or merchant?
• For any business who does business regionally In Plainview Facebook is an excellent method to reach your target audience.
• We are able to concentrate on your prospects in numerous ways.
• Only want to reach women 35-65 in 3 zip codes? Not an issue!
• Want to have a special offer on Thursdays? We can do that.

The attractiveness of Facebook is the capacity to target. You can run a small advertising campaign that behaves in huge ways, by simply concentrating on the right prospects, in the right area, with the right message.

In general, Facebook marketing and advertising is less expensive than Google and the other search engines and reaches a different group of people than SEO on Long Island. They cost less for each click. If you are opting to pay per impression (spending money on advertisements to be presented, rather than paying for clicks), that tends to come in less expensive too.

However, in our experience, clicks from Facebook vs. Google tend to be of a lower quality. It is not that there is a problem with Facebook. Rather, an individual is in a different mind-set.

Users from Google just did a search (such as "personal injury lawyers in XYZ"). It is clear what they need, and they are browsing since they have a true need. They tend to convert from web surfer to qualified prospect at a greater rate, because they have a need that they must satisfy (finding legal help).

In contrast, an advertisement on Facebook might catch someone's attention. They might or might not be proactively looking for a lawyer, but still have the need.

For these reasons, Facebook targeted traffic often convert at a lower rate than search engine visitors... which is alright for the reasons you will learn next.

If you would like to talk about the services of our pay per click advertising agency, our local ad company, SEO consultants in Nassau County or retargeting agencies in NY
please contact our offices.

Whether Facebook is really a "great deal" for your advertising dollars truly depends on the numbers.

Suppose Bing clicks are $11 and Facebook clicks are $1. Which one is best? It depends.

• If 5% of Google visitors convert, that's $200+ for a new customer.
• If 1% of Facebook actions convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook visitors convert, that's $500+ for a new customer - ouch!

The point is... there is no "correct answer." It will depend on your campaign, your offer, and the way the marketplace reacts to you. The "right answer" would be to test, modify, and test all over again.

Just remember to have your design strong before launching ads like these. For info about our New York web design company, our graphic design or our online advertising consulting services in Suffolk contact us today.

Facebook Promotions Have To Be Managed and Optimized

Because of challenges with Facebook - and all of the variables at play - campaign supervision is vital. Within an advertisement we test images, headlines, ad text and more. We also test the effectiveness of the pages people reach after clicking on your ads. Are they staying? Joining? Purchasing? We test the demographics, the targeting and the audiences.

Some modifications can yield 2x-10x results, but until we test, you will not know. Our exceptional advertising campaign operations is the crucial component in making the most of your advertising spend with all internet marketing, but especially with Facebook.

Our lead generation company in New York and services of our paid media ad agency go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063