Facebook & Social Media Advertising In Plainview

If you're trying to find new prospects, Facebook has to be rrnside your playbook. Facebook and Social Media advertising and marketing will give you access to people In Plainview, having the interests and geography you seek.

Obviously, everything comes at a cost. You must pay Facebook for the targeted traffic you receive. The question becomes, can it be worth it?

After you connect with people In Plainview, then what? It really depends on what you want to achieve. Are we driving people to your website? Are we looking to get people In Plainview to become fans of your page to build "authority" status and brand reputation? Are we looking for registrations?

Before starting your advertising campaign, we are able to help you to identify precisely what you need to achieve.

Remember to reach out to our website design experts In Plainview to help you to achieve real results. Exceptional designs created by our website design experts help you and drive results!

Reaching Your Prospects In Plainview on Facebook

There are numerous methods to appear in front of an "Audience" on Facebook:

• Focusing on those who have been to your site previously (retargeting);
• Potential customers that are enthusiasts of your page;
• Potential customers who have related interests (including other pages on Facebook);
• Individuals who meet demographic criteria;
• Individuals that are already your customers;
• and the list goes on...

With Facebook, we will focus on individuals - by gender, age, salary, career, job title, location, interests and more. These individuals become part of an "audience" which can consist of any number of people. Facebook doesn't give us that list, but it will display our ads to individuals on that list that we have created.

We can buy clicks, leads, advertising impressions ... they will let you pay in many different ways. In the end, it is about purchasing exposure to and connecting with your prospects.

Pros of Advertising on Social Media

Pro: Facebook's Edge Over Search Engines: No Search Needed

The main benefit Facebook offers In Plainview is its ability to reach prospects that are not actively looking for what you offer. This does not necessarily mean they won't be interested. It just means they aren't actively performing a search when they see your advertisement. However, they probably were seeking something like what you provide very recently.

The search engines like Google are limited to people in fact searching. A person may be interested in an attorney, but if they aren't doing a search for one, those advertising and marketing in prospect pay per click do not reach that prospect.

Pro: Facebook is Fantastic for Reaching Out to Local Niches

• Are you an attorney? Physician? Home renovation company? A restaurant or store?
• For any company who conducts business locally In Plainview Facebook is a great method to appear in front of your target audience.
• We are able to target your prospects in numerous ways.
• Only want to reach women 35-65 in three zip codes? Not an issue!
• Want to have a special on Mondays? We can do that.

The great thing about Facebook is the capacity to target. You can run a very small campaign that behaves in huge ways, by merely targeting the correct prospects, in the right market, with the appropriate message.

In general, Facebook advertising and marketing is less costly than Google and the other engines and reaches a different group of people than SEO on Long Island. They cost significantly less per click. If you are opting to pay per ad view (spending money on advertisements to be presented, rather than paying for clicks), that tends to come in less expensive too.

However, in our experience, clicks from Facebook vs. Google are generally of a lower quality. It is certainly not there is a disadvantage in Facebook. Rather, the person is in a different mind-set.

Users from Google just performed a search (such as "personal injury attorneys in XYZ"). It is obvious what they want, and they are searching since they have a genuine need. They tend to convert from surfer to lead at a higher rate, since they have a current need that they need to satisfy (finding legal help).

In comparison, an ad on Facebook might capture someone's focus. They might or might not be proactively looking for a lawyer, but still have the need.

For all of those reasons, Facebook visitors tend to convert at a lower rate than search engine visitors... which is OK for the reasons you will discover next.

If you would like to talk about the services of our pay per click ad consultants, our local ad agency on Long Island, SEO ad agency or remarketing campaign on Long Island
please contact our offices.

Whether Facebook is a "good deal" for your advertising and marketing budget truly depends on the numbers.

Suppose search engine mouse clicks are $14 and Facebook clicks are $1. Which of these is better? It depends.

• If 5% of Google actions convert, that's $200+ for a new customer.
• If 1% of Facebook actions convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook actions convert, that's $500+ for a new customer - that hurts!

The point is... there is no "right answer." It all depends on your campaign, your offer, and the way the market reacts to you. The "right answer" is to test, modify, and test yet again.

Just remember to have your design strong before running ads like these. For info about our NY website design professionals, our graphic design or our online advertising consulting services call us today.

Facebook Strategies Have To Be Maintained and Improved

Because of challenges with Facebook - and all of the variables at play - advertising campaign supervision is essential. Within an advertisement we test graphics, headlines, ad copy and more. We also test the effectiveness of the landing pages people reach after clicking on your ads. Are they staying? Enrolling? Purchasing? We test the demographics, the targeting and also the audiences.

Some changes can yield 2x-10x results, but until we test, you will not know. Our superb marketing campaign operations is the essential component in making the most of your marketing and advertising spend with all online advertising, but particularly with Facebook.

Our lead generation company in NY and services of our paid ads professionals go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063