Facebook & Social Media Advertising In Oakdale

If you're trying to find new prospects, Facebook needs to be rrnside your playbook. Facebook and Social Media marketing will provide you with access to people In Oakdale, with the interests and geo targeting you seek.

Of course, everything comes at a cost. You must pay Facebook for the traffic you get. The concern becomes, will it be worth the money?

After you appear in front of people In Oakdale, then what? It really depends on what you want to achieve. Are we driving people to your website? Are we hoping to get people In Oakdale to be fans of your page to build "authority" status and brand recognition? Are we going for registrations?

Before starting your campaign, we can help you to pinpoint what it is that you really need to achieve.

Remember to call our website design company In Oakdale to aid your business to achieve real results. Powerful designs created by our website design company help you and achieve results!

Reaching Your Prospects In Oakdale on Facebook

There are many methods to reach an "Audience" on Facebook:

• Concentrating on individuals who have visited your website before (retargeting);
• Potential customers who are followers of your page;
• People who may have similar interests (such as other pages on Facebook);
• People who meet demographic considerations;
• Individuals that are already your customers;
• and the list goes on...

With Facebook, we're able to target individuals - by gender, age, salary, occupation, job title, area, interests and even more. These people become part of an "audience" which can consist of many people. Facebook does not give us that list, however it will display our advertisements to individuals on that list that we have created.

We can buy clicks, leads, ad impressions ... they will enable you to pay in various ways. In the end, it is about getting exposure to and connecting with your prospects.

Pros of Advertising on Social Media

Pro: Facebook's Edge Over Search Engines: No Search Needed

The primary advantage Facebook offers In Oakdale is its capacity to appear in front of prospects that are not proactively searching for what you offer. This does not necessarily mean they will not be interested. It simply means they aren't actively performing a search when they view your ad. However, they probably were hoping to find something like what you offer quite recently.

The search engines like Google are restricted to the people actually searching. A person may be considering legal counsel, but if they are not performing a search for one, those advertising in prospect pay per click do not reach that prospect.

Pro: Facebook is Fantastic for Reaching Regional Areas

• Are you an attorney? Physician? Home renovation business? A restaurant or store?
• For any organization who does business locally In Oakdale Facebook is a great technique to reach your audience.
• We can concentrate on your prospects in several ways.
• Only need to reach women 35-65 in 3 zip codes? Not a problem!
• Want to have a special offer on Thursdays? We can do that.

The appeal of Facebook is the ability to target. You can run a very small marketing campaign that functions in very big ways, by simply focusing on the right prospects, in the right location, with the right message.

In general, Facebook marketing is less costly than Google and the other search engines and reaches a different group of people than SEO on Long Island. They charge less per click. If you are choosing to pay per ad view (spending money on ads to be presented, instead of paying for clicks), that is likely to cost less too.

However, in our experience, clicks from Facebook vs. Google are usually of a reduced quality. It isn't that there is a downside to Facebook. Rather, an individual is in some other state of mind.

Users from Google just performed a search (such as "personal injury attorneys in XYZ"). It is apparent what they want, and they are browsing since they have a true need. They tend to convert from web surfer to prospect at a greater rate, since they have a current need that they must satisfy (finding legal help).

In contrast, an advertisement on Facebook might capture a person's attention. They may or may not be proactively looking for a lawyer, but still have the need.

For these reasons, Facebook targeted traffic often convert at a lower rate than search engine visitors... which is OK for the reasons you will discover next.

If you would like to talk about the services of our pay per click ad agency, our local ad agency in Suffolk County, search engine optimization ad agency or remarketing agency
please contact our offices.

Whether Facebook is really a "good deal" for your advertising and marketing budget really depends upon the numbers.

Suppose Bing clicks are $12 and Facebook actions are $1. Which is best? It depends.

• If 5% of Google actions convert, that's $200+ for a new customer.
• If 1% of Facebook visitors convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook visitors convert, that's $500+ for a new customer - ouch!

The point is... there is no "right answer." It all depends on your advertising campaign, your offer, and how the market reacts to you. The "right answer" would be to test, modify, and test all over again.

Just remember to have your design strong before running ads like these. For info about our web design professionals, our graphic design experts in Nassau or our advertising consulting services on Long Island call us today.

Facebook Campaigns Have To Be Managed and Optimized

Because of challenges with Facebook - and each of the variables at play - campaign management is critical. Within an ad we test images, headlines, ad copy and even more. We also test the strength of the pages people reach after clicking on your advertisements. Are they staying? Joining? Buying? We test the demographics, the targeting and the audiences.

Some changes can yield 2x-10x results, but until we test, you will not know. Our outstanding advertising campaign management is the essential component in making the most of your advertising and marketing spend with all online marketing, but especially with Facebook.

Our lead generation service and services of our paid media ad agency in Nassau go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063