Facebook & Social Media Advertising In North Great River

If you are trying to find new prospects, Facebook must be in your playbook. Social Media and Facebook marketing and advertising will give you access to people In North Great River, with the interests and geo targeting you want.

Needless to say, everything comes at a cost. You need to pay Facebook for the visitors you get. The question becomes, will it be worth the cost?

After you reach people In North Great River, then what? It truly depends on what you want to accomplish. Are we sending people to your website? Are we looking to get people In North Great River to be fans of your page to generate "authority" status and brand reputation? Are we going for registrations?

Prior to starting your campaign, we are able to help you to figure out precisely what you really need to accomplish.

Remember to let our website design company In North Great River to assist your business to achieve real results. Strong designs from our website design company can help and achieve results!

Reaching Your Prospects In North Great River on Facebook

There are numerous methods to reach an "Audience" on Facebook:

• Focusing on individuals who have visited your site previously (retargeting);
• Individuals who are fans of your page;
• Prospects that have similar interests (which include other pages on Facebook);
• Potential customers who meet demographic criteria;
• People who are already your customers;
• and the list goes on...

With Facebook, we're able to focus on people - by gender, age, income, occupation, job title, location, hobbies and even more. These individuals become part of an "audience" which can consist of many people. Facebook doesn't provide us with that list, but it will present our ads to people on that list that we have created.

We can pay for clicks, sales opportunities, advertising impressions ... they will enable you to pay in various ways. In the end, it is about getting exposure to and connecting with your prospects.

Pluses and Minuses of Advertising on Social Media

Pro: Facebook's Advantage Over Google: No Search Necessary

The primary benefit Facebook offers In North Great River is its capacity to get to prospects that are not proactively searching for what you offer. This does not mean they will not have an interest. It simply means they aren't actively conducting a search when they see your advertisement. However, they most likely were hoping to find something such as what you provide very recently.

The search engines like Google are limited to the people actually searching. A person may be in the market for an attorney, but if they are not doing a search for one, those advertising and marketing in pay-per-click do not appear in front of that prospect.

Pro: Facebook is Ideal for Getting into Regional Markets

• Are you a lawyer? Physician? Home repair business? A restaurant or store?
• For any company who does business locally In North Great River Facebook is a great method to appear in front of your target audience.
• We can focus on your prospects in many ways.
• Only want to reach women 35-65 in a couple of zip codes? No worries!
• Want to have a special on Mondays? We are able to do that.

The appeal of Facebook is the ability to target. You can operate a very small advertising campaign that behaves in very big ways, simply by concentrating on the correct prospects, in the right geo, with the appropriate message.

In general, Facebook advertising and marketing is less expensive than Google and the other engines and reaches a different group of people than SEO on Long Island. They cost less for each click. If you are opting to pay per impression (paying for ads to be presented, rather than paying for clicks), that is likely to come in less expensive as well.

However, in our experience, clicks from Facebook vs. Google are usually of a lower quality. It is not that there is a problem with Facebook. Rather, the user is in some other frame of mind.

Users from Google just did a search (for example "personal injury lawyers in XYZ"). It is obvious what they want, and they are browsing because they have a real need. They have a tendency to convert from surfer to prospect at a greater rate, simply because they have a need that they must satisfy (finding legal help).

In contrast, an ad on Facebook may catch a person's interest. They may or may not be proactively shopping for a lawyer, but still have the need.

For all of those reasons, Facebook targeted traffic often convert at a lower rate than Google visitors... which is OK for the reasons you will learn next.

If you would like to talk about the services of our Nassau County pay per click advertising company, our local advertising agency, SEO advertising agency in Suffolk or retargeting agency in Suffolk
please contact our offices.

Whether Facebook is a "good deal" for your marketing spend really depends on the numbers.

Suppose Bing mouse clicks are $10 and Facebook visitors are $1. Which is best? It depends.

• If 5% of Google actions convert, that's $200+ for a new customer.
• If 1% of Facebook actions convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook actions convert, that's $500+ for a new customer - that hurts!

The point is... there isn't any "correct answer." It all depends on your advertising campaign, your offer, and the way the marketplace reacts to you. The "correct answer" is to test, adjust, and test again.

Just remember to have your visuals strong before running ads like these. For info about our NY web site design agency, our graphic design experts on LI or our marketing consulting services on Long Island contact us today.

Facebook Promotions Have To Be Managed and Optimized

Because of challenges with Facebook - and each of the variables at play - marketing campaign supervision is essential. Within an ad we test images, headlines, ad text and even more. We also test the strength of the pages individuals reach after clicking on your ads. Are they staying? Registering? Purchasing? We test the demographics, the targeting and also the audiences.

Some changes can yield 2x-10x results, but until we test, you won't know. Our great advertising campaign management is the critical component in making the most of your advertising and marketing dollars with all internet advertising, but especially with Facebook.

Our lead generation company and services of our paid media ad agency in Suffolk County go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063