Facebook & Social Media Advertising In North Great River

If you are trying to reach new prospects, Facebook has to be in your playbook. Social Media and Facebook marketing will give you the means to access people In North Great River, with the interests and geo targeting you seek.

Obviously, everything comes at a price. You do need to pay Facebook for the targeted visitors you receive. The concern becomes, can it be worth the cost?

After you reach people In North Great River, then what? It really depends on what you would like to achieve. Are we pushing visitors to your website? Are we looking to get people In North Great River to become fans of your page to build "authority" status and brand recognition? Are we looking for sign ups?

Prior to launching your campaign, we can help you to determine precisely what you really need to achieve.

Remember to reach out to our website design company In North Great River to assist you to maximize results. Exceptional designs from our website design company help your business and drive results!

Reaching Your Prospects In North Great River on Facebook

There are a variety of approaches to appear in front of an "Audience" on Facebook:

• Targeting those who have been to your web site previously (retargeting);
• Prospects that are followers of your page;
• People who may have related passions (including other pages on Facebook);
• Prospects who meet demographic considerations;
• People that are currently your customers;
• and the list goes on...

With Facebook, we are able to focus on people - by gender, age, salary, career, job title, location, passions and much more. These people end up part of an "audience" which can consist of any number of individuals. Facebook does not provide us with that list, however it will show our advertisements to individuals on that list that we have created.

We can pay for clicks, sales opportunities, ad impressions ... they will enable you to pay in various ways. In the end, it is about buying exposure to and connecting with your prospects.

Pros of Advertising on Social Media and Facebook

Pro: Facebook's Edge Over Google: No Search Necessary

The main advantage Facebook offers In North Great River is its ability to reach prospects who are not actively searching for what you offer. This doesn't mean they will not have an interest. It simply means they are not actively conducting a search when they see your advertisement. However, they probably were seeking something such as what you provide very recently.

The search engines are restricted to individuals in fact searching. A person may be interested in a lawyer, but if they are not performing a search for one, those marketing in prospect pay per click do not appear in front of that prospect.

Pro: Facebook is Wonderful for Getting into Regional Market Places

• Are you an attorney? Physician? Home services company? A restaurant or merchant?
• For any organization who does business locally In North Great River Facebook is an excellent technique to reach your audience.
• We are able to focus on your prospects in many ways.
• Only wish to reach women 35-65 in 3 zip codes? Not a problem!
• Want to have a special offer on Tuesdays? We can do that.

The appeal of Facebook is the ability to target. You can operate a small advertising campaign that behaves in huge ways, by simply concentrating on the correct prospects, in the right area, with the appropriate message.

In general, Facebook marketing is less pricey than Google and the other engines and reaches different people than SEO on Long Island. They charge less for each click. If you are opting to pay per ad impression (spending money on ads to be presented, rather than paying for clicks), that tends to come in less expensive as well.

However, in our experience, clicks from Facebook vs. Google are generally of a reduced quality. It is not that there is a challenge with Facebook. Rather, the user is in a different mind-set.

Users from Google just performed a search (such as "personal injury attorneys in XYZ"). It is obvious what they need, and they are browsing because they have a actual need. They have a tendency to convert from web surfer to prospect at a higher rate, because they have a need that they need to fulfill (finding legal help).

In comparison, an ad on Facebook might capture a person's attention. They may or may not be proactively hunting for a lawyer, but still have the need.

For these reasons, Facebook visitors often convert at a lower rate than search engine visitors... which is alright for the reasons you will discover below.

If you would like to talk about the services of our Suffolk PPC ad consultants, our local advertising consultants, SEO consultants in Suffolk County or retargeting agency in Nassau County
please contact our offices.

Whether Facebook is really a "good deal" for your advertising and marketing dollars really depends upon the numbers.

Suppose search engine mouse clicks are $10 and Facebook clicks are $1. Which of these is best? It depends.

• If 5% of Google visitors convert, that's $200+ for a new customer.
• If 1% of Facebook actions convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook actions convert, that's $500+ for a new customer - ouch!

The point is... there isn't any "right answer." It all depends on your strategy, your offer, and how the market reacts to you. The "right answer" would be to test, modify, and test again.

Just remember to have your visuals strong before launching ads like these. For info about our LI website design agency, our graphic design in Nassau County or our advertising consulting services on L.I. contact us today.

Facebook Promotions Must Be Maintained and Optimized

Because of challenges with Facebook - and each of the variables at play - advertising campaign supervision is critical. Within an advertisement we test pictures, headlines, ad text and more. We also test the strength of the landing pages people reach after clicking on your ads. Are they staying? Registering? Purchasing? We test the demographics, the targeting as well as the audiences.

Some changes can yield 2x-10x results, but until we test, you won't know. Our exceptional campaign management is the critical component in making the most of your marketing and advertising dollars with all online advertising, but particularly with Facebook.

Our lead gen in New York and services of our display advertising advertising agency go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063