Facebook & Social Media Advertising In North Bellport

If you are hoping to reach new prospects, Facebook has to be in your playbook. Social Media and Facebook marketing will give you access to people In North Bellport, having the interests and geography you want.

Needless to say, everything comes at a cost. You must pay Facebook for the targeted traffic you get. The concern becomes, will it be worth the money?

Once you appear in front of people In North Bellport, then what? It really depends on what you want to accomplish. Are we pushing visitors to your website? Are we hoping to get people In North Bellport to be fans of your page to build "authority" status and brand recognition? Are we going for registrations?

Before starting your marketing campaign, we can help you to identify what it is that you need to accomplish.

Remember to talk to our website design company In North Bellport to assist you to achieve real results. Professional designs developed by our website design experts will help and drive results!

Reaching Your Prospects In North Bellport on Facebook

There are lots of methods to appear in front of an "Audience" on Facebook:

• Concentrating on people who have visited your site before (retargeting);
• People that are followers of your page;
• Potential customers who may have very similar pursuits (including other pages on Facebook);
• Prospects who meet demographic considerations;
• Individuals that are already your customers;
• and the list goes on...

With Facebook, we're able to target individuals - by gender, age, salary, career, job title, area, hobbies and more. These people end up part of an "audience" which may include any number of people. Facebook does not give us that list, however it will present our ads to people on that list that we have created.

We can buy clicks, sales opportunities, ad impressions ... they will let you pay in various ways. In the end, it is about purchasing exposure to and connecting with your prospects.

Pluses and Minuses of Advertising on Social Media

Pro: Facebook's Edge Over Search Engines: No Search Necessary

The main benefit Facebook offers In North Bellport is its capacity to get to prospects who are not proactively trying to find what you offer. This does not mean they will not be interested. It simply means they are not proactively conducting a search when they see your ad. However, they most likely were looking for something similar to what you offer very recently.

The search engines are limited to individuals in fact searching. A prospect may be considering a lawyer, but if they aren't doing a search for one, those advertising and marketing in Google Adwords do not reach that prospect.

Pro: Facebook is Ideal for Reaching Out to Local Markets

• Are you an attorney? Doctor? Home renovation company? A restaurant or retailer?
• For any organization who conducts business locally In North Bellport Facebook is an excellent way to reach your target audience.
• We have the ability to target your prospects in several ways.
• Only wish to reach women 35-65 in 3 zip codes? No worries!
• Want to have a special on Mondays? We can do that.

The great thing about Facebook is the capacity to target. You can run a very small campaign that behaves in very big ways, simply by targeting the right prospects, in the right market, with the appropriate message.

In general, Facebook marketing and advertising is less expensive than Google and the other search engines and reaches a different group of people than SEO on Long Island. They charge significantly less for each click. If you are opting to pay per impression (spending money on advertisements to be shown, rather than paying for clicks), that is likely to cost less too.

However, in our experience, clicks from Facebook vs. Google tend to be of a lower quality. It isn't that there's a disadvantage in Facebook. Rather, an individual is in some other mind-set.

Users from Google just performed a search (for example "personal injury attorneys in XYZ"). It is clear what they need, and they are browsing because they have a genuine need. They have a tendency to convert from surfer to lead at a higher rate, simply because they have a current need that they have to satisfy (finding legal help).

In comparison, an ad on Facebook may catch someone's attention. They may or may not be proactively searching for an attorney, but still have the need.

For all of those reasons, Facebook targeted traffic tend to convert at a lower rate than Google visitors... which is OK for the reasons you will discover below.

If you would like to talk about the services of our NY pay per click ad consultants, our local advertising agency in Nassau County, SEO ad agency in Suffolk or retargeting agency
please contact our offices.

Whether Facebook is a "good deal" for your marketing and advertising dollars genuinely depends upon the numbers.

Suppose Bing clicks are $10 and Facebook visitors are $1. Which one is best? It depends.

• If 5% of Google visitors convert, that's $200+ for a new customer.
• If 1% of Facebook visitors convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook visitors convert, that's $500+ for a new customer - ouch!

The point is... there is no "right answer." It all depends on your marketing campaign, your offer, and how the marketplace reacts to you. The "correct answer" is to test, modify, and test yet again.

Just remember to have your design strong before launching ads like these. For info about our web site design professionals, our graphic design or our advertising consulting services in Nassau County contact us today.

Facebook Promotions Must Be Managed and Improved

Because of challenges with Facebook - and all of the variables at play - marketing campaign management is essential. Within an advertisement we test graphics, headlines, ad text and even more. We also test the effectiveness of the landing pages individuals reach after clicking on your ads. Are they staying? Joining? Buying? We test the demographics, the targeting as well as the audiences.

Some changes can yield 2x-10x benefits, but until we test, you will not know. Our great advertising campaign operations is the critical component in making the most of your advertising spend with all online marketing, but particularly with Facebook.

Our lead generation in Nassau and services of our paid ads consultants go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063