Facebook & Social Media Advertising In North Bellport

If you are hoping to reach new prospects, Facebook has to be rrnside your playbook. Social Media and Facebook advertising and marketing will give you access to people In North Bellport, having the interests and geography you want.

Needless to say, everything comes at a price. You do need to pay Facebook for the visitors you get. The question becomes, will it be worth the cost?

After you connect with people In North Bellport, then what? It really depends on what you want to accomplish. Are we driving visitors to your site? Are we looking to get people In North Bellport to become fans of your page to create "authority" status and brand reputation? Are we looking for registrations?

Prior to launching your marketing campaign, we can help you to identify precisely what you really need to accomplish.

Remember to speak with our website design experts In North Bellport to aid you to achieve results. Strong designs created by our website design agency can help and achieve results!

Reaching Your Prospects In North Bellport on Facebook

There are numerous methods to appear in front of an "Audience" on Facebook:

• Targeting people who have visited your site before (retargeting);
• Individuals that are enthusiasts of your page;
• Prospects that have related interests (which include other pages on Facebook);
• Prospects who meet demographic factors;
• Prospects that are already your customers;
• and the list goes on...

With Facebook, we can easily focus on individuals - by gender, age, salary, occupation, job title, location, passions and much more. These people become part of an "audience" which may consist of any number of individuals. Facebook doesn't provide us with that list, but it will show our advertisements to people on that list that we have created.

We can buy clicks, leads, ad impressions ... they will let you pay in various ways. In the end, it is about buying exposure to and connecting with your prospects.

Pluses and Minuses of Advertising on Social Media

Pro: Facebook's Edge Over Search Engines: No Search Needed

The primary advantage Facebook offers In North Bellport is its capability to reach prospects who are not proactively searching for what you offer. This does not necessarily mean they will not have an interest. It simply means they aren't proactively conducting a search when they view your ad. However, they most likely were seeking something like what you provide very recently.

The search engines like Google are limited to the people actually searching. A person may be considering an attorney, but if they aren't performing a search for one, those advertising in prospect pay per click do not reach that prospect.

Pro: Facebook is Great for Getting into Local Areas

• Are you a lawyer? Medical professional? Home renovation company? A restaurant or store?
• For any business who conducts business regionally In North Bellport Facebook is a great way to appear in front of your target audience.
• We can target your prospects in many ways.
• Only need to reach women 35-65 in a few zip codes? No problem!
• Want to have a special offer on Thursdays? We are able to do that.

The attractiveness of Facebook is the capacity to target. You can run a small campaign that behaves in huge ways, by merely focusing on the correct prospects, in the right geography, with the right message.

In general, Facebook advertising and marketing is less pricey than Google and the other engines and reaches a different group of people than SEO on Long Island. They charge less for each click. If you are choosing to pay per ad impression (paying for ads to be presented, rather than paying for clicks), that is likely to come in less expensive too.

However, in our experience, clicks from Facebook vs. Google are generally of a reduced quality. It is certainly not there's a downside to Facebook. Rather, the person is in a different mind-set.

Users from Google just did a search (such as "personal injury attorneys in XYZ"). It is apparent what they need, and they're searching since they have a true need. They tend to convert from web surfer to prospect at a higher rate, because they have a need that they need to fulfill (finding legal help).

In contrast, an advertisement on Facebook might catch a person's attention. They might or might not be actively shopping for a lawyer, but still have the need.

For these reasons, Facebook visitors tend to convert at a lower rate than search engine visitors... which is alright for the reasons you will learn next.

If you would like to discuss the services of our NY PPC advertising consultants, our local advertising agency, SEO ad agency or retargeting companies
please contact our offices.

Whether Facebook is a "good deal" for your advertising spend truly will depend on the numbers.

Suppose search engine clicks are $12 and Facebook clicks are $1. Which is better? It depends.

• If 5% of Google visitors convert, that's $200+ for a new customer.
• If 1% of Facebook actions convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook actions convert, that's $500+ for a new customer - that hurts!

The point is... there isn't any "right answer." It will depend on your marketing campaign, your offer, and the way the marketplace reacts to you. The "correct answer" would be to test, modify, and test again.

Just remember to have your visuals strong before running ads like these. For info about our NY website design experts, our graphic design in Nassau or our online advertising consulting services in NY contact us today.

Facebook Promotions Have To Be Managed and Improved

Because of challenges with Facebook - and each of the variables at play - campaign management is critical. Within an advertisement we test images, headlines, ad copy and even more. We also test the strength of the pages individuals reach after clicking on your advertisements. Are they staying? Signing up? Buying? We test the demographics, the targeting and also the audiences.

Some modifications can yield 2x-10x results, but until we test, you will not know. Our superb campaign management is the critical component in making the most of your advertising spend with all internet marketing, but especially with Facebook.

Our lead generation service in Nassau and services of our display ads company go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063