Facebook & Social Media Advertising In Manorhaven

If you are trying to find new prospects, Facebook must be in your playbook. Facebook and Social Media marketing will provide you with the means to access people In Manorhaven, with the interests and geo targeting you seek.

Obviously, everything comes at a price. You must pay Facebook for the targeted traffic you get. The concern becomes, will it be worth it?

After you appear in front of people In Manorhaven, then what? It really depends on what you want to achieve. Are we sending visitors to your site? Are we hoping to get people In Manorhaven to be fans of your page to build "authority" status and brand reputation? Are we going for registrations?

Before starting your campaign, we can help you to identify what it is that you need to achieve.

Remember to engage our website design experts In Manorhaven to serve you to maximize results. Excellent designs from our website design agency help your business and secure results!

Reaching Your Prospects In Manorhaven on Facebook

There are a variety of ways to appear in front of an "Audience" on Facebook:

• Concentrating on individuals who have been to your site before (retargeting);
• Potential customers who are followers of your page;
• Individuals that have very similar passions (which include other pages on Facebook);
• Prospects who meet demographic criteria;
• People that are currently your customers;
• and the list goes on...

With Facebook, we will aim for individuals - by gender, age, salary, career, job title, area, passions and more. These individuals end up part of an "audience" which may consist of any number of individuals. Facebook doesn't provide us with that list, but it will display our ads to individuals on that list that we have created.

We can pay for clicks, leads, advertising impressions ... they will enable you to pay in many different ways. In the end, it is about getting exposure to and connecting with your prospects.

Pluses and Minuses of Advertising on Facebook

Pro: Facebook's Advantage Over Google: No Search Necessary

The primary advantage Facebook offers In Manorhaven is its capacity to get to prospects who are not actively trying to find what you offer. This does not mean they won't have an interest. It simply means they are not proactively performing a search when they view your advertisement. However, they probably were seeking something similar to what you provide very recently.

The search engines are restricted to individuals in fact searching. A prospect may be in the market for an attorney, but if they aren't doing a search for one, those advertising in Google Adwords do not appear in front of that prospect.

Pro: Facebook is Wonderful for Getting to Regional Areas

• Are you a lawyer? Doctor? Home services business? A restaurant or retailer?
• For any company who conducts business locally In Manorhaven Facebook is a great method to appear in front of your audience.
• We can focus on your prospects in many ways.
• Only need to reach women 35-65 in 3 zip codes? No problem!
• Want to have a special offer on Wednesday? We are able to do that.

The attractiveness of Facebook is the capacity to target. You can operate a small campaign that functions in very big ways, by just targeting the correct prospects, in the right location, with the right message.

In general, Facebook marketing and advertising is less pricey than Google and the other search engines and reaches different people than SEO on Long Island. They cost significantly less per click. If you are choosing to pay per ad view (paying for advertisements to be presented, instead of paying for clicks), that tends to come in less expensive too.

However, in our experience, clicks from Facebook vs. Google are usually of a reduced quality. It is certainly not there's a problem with Facebook. Rather, the user is in some other mind-set.

Users from Google just performed a search (for example "personal injury lawyers in XYZ"). It is obvious what they want, and they're browsing since they have a actual need. They tend to convert from web surfer to qualified prospect at a greater rate, simply because they have a current need that they must satisfy (finding legal help).

In contrast, an ad on Facebook may capture someone's interest. They may or may not be actively hunting for a lawyer, but still have the need.

For these reasons, Facebook visitors tend to convert at a lower rate than Google visitors... which is fine for the reasons you will learn next.

If you would like to talk about the services of our Suffolk pay per click advertising agency, our local advertising agency on Long Island, SEO ad agency in Nassau County or retargeting agencies in Nassau
please contact our offices.

Whether Facebook is a "great deal" for your marketing spend genuinely will depend on the numbers.

Suppose Google clicks are $12 and Facebook visitors are $1. Which of these is best? It depends.

• If 5% of Google actions convert, that's $200+ for a new customer.
• If 1% of Facebook actions convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook actions convert, that's $500+ for a new customer - ouch!

The point is... there is no "right answer." It will depend on your campaign, your offer, and exactly how the market responds to you. The "correct answer" would be to test, modify, and test again.

Just remember to have your design strong before running ads like these. For info about our Nassau web site design professionals, our graphic design services or our online marketing consulting services contact us today.

Facebook Promotions Have To Be Maintained and Optimized

Because of challenges with Facebook - and all of the variables at play - campaign supervision is essential. Within an ad we test pictures, headlines, ad text and even more. We also test the strength of the pages individuals reach after clicking on your ads. Are they staying? Signing up? Purchasing? We test the demographics, the targeting as well as the audiences.

Some modifications can yield 2x-10x benefits, but until we test, you will not know. Our outstanding marketing campaign management is the crucial component in making the most of your marketing and advertising spend with all internet advertising, but particularly with Facebook.

Our lead generation service and services of our paid ads ad agency go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063