Facebook & Social Media Advertising In Islip

If you are trying to find new prospects, Facebook must be rrnside your playbook. Facebook and Social Media advertising will provide you with access to people In Islip, with the interests and geographic targeting you want.

Of course, everything comes at a price. You must pay Facebook for the targeted traffic you get. The concern becomes, is it worth it?

When you appear in front of people In Islip, then what? It genuinely depends on what you would like to achieve. Are we sending visitors to your web site? Are we trying to get people In Islip to be fans of your page to build "authority" status and brand recognition? Are we going for sign ups?

Prior to starting your marketing campaign, we can help you to figure out what it is that you need to achieve.

Remember to talk to our website design company In Islip to serve your business to maximize results. Effective designs designed by our website design experts help you and drive results!

Reaching Your Prospects In Islip on Facebook

There are lots of approaches to appear in front of an "Audience" on Facebook:

• Concentrating on those who have been to your site in the past (retargeting);
• Prospects that are fans of your page;
• Potential customers who have similar pursuits (which include other pages on Facebook);
• People who meet demographic considerations;
• Individuals who are already your customers;
• and the list goes on...

With Facebook, we're able to focus on individuals - by gender, age, income, profession, job title, location, hobbies and much more. These individuals become part of an "audience" which can consist of any number of people. Facebook doesn't provide us with that list, however it will show our advertisements to individuals on that list that we have created.

We can pay for clicks, leads, ad impressions ... they will let you pay in various ways. In the end, it is about getting exposure to and connecting with your prospects.

Pros of Advertising on Social Media and Facebook

Pro: Facebook's Edge Over Search Engines: No Search Necessary

The primary advantage Facebook offers In Islip is its capability to reach prospects who are not actively looking for what you offer. This doesn't mean they will not be interested. It simply means they are not proactively performing a search when they see your ad. However, they probably were looking for something similar to what you provide very recently.

The search engines like Google are limited to individuals actually searching. A person may be interested in an attorney, but if they are not doing a search for one, those advertising in pay-per-click do not appear in front of that prospect.

Pro: Facebook is Wonderful for Reaching Out to Regional Markets

• Are you an attorney? Medical professional? Home services business? A restaurant or retailer?
• For any company who does business locally In Islip Facebook is a superb way to appear in front of your audience.
• We have the ability to focus on your prospects in numerous ways.
• Only wish to reach women 35-65 in three zip codes? Not an issue!
• Want to have a special on Tuesdays? We can do that.

The appeal of Facebook is the ability to target. You can run a very small marketing campaign that behaves in very big ways, by simply focusing on the correct prospects, in the right region, with the right message.

In general, Facebook marketing is less expensive than Google and the other engines and reaches different people than SEO on Long Island. They cost less for each click. If you are opting to pay per ad view (spending money on ads to be shown, rather than paying for clicks), that tends to cost less too.

However, in our experience, clicks from Facebook vs. Google tend to be of a lower quality. It isn't that there is a downside to Facebook. Rather, an individual is in a different mind-set.

Users from Google just performed a search (such as "personal injury attorneys in XYZ"). It is apparent what they need, and they're searching because they have a real need. They have a tendency to convert from surfer to qualified prospect at a greater rate, simply because they have a need that they need to satisfy (finding legal help).

In contrast, an advertisement on Facebook might catch a person's interest. They may or may not be actively searching for a lawyer, but still have the need.

For these reasons, Facebook targeted traffic often convert at a lower rate than Google visitors... which is alright for the reasons you will learn next.

If you would like to discuss the services of our PPC advertising company, our local advertising agency on Long Island, SEO company in Nassau County or retargeting agencies
please contact our offices.

Whether Facebook is a "good deal" for your marketing dollars genuinely will depend on the numbers.

Suppose Bing mouse clicks are $14 and Facebook actions are $1. Which of these is best? It depends.

• If 5% of Google visitors convert, that's $200+ for a new customer.
• If 1% of Facebook visitors convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook visitors convert, that's $500+ for a new customer - ouch!

The point is... there isn't any "right answer." It all depends on your advertising campaign, your offer, and how the market reacts to you. The "right answer" is to test, adjust, and test yet again.

Just remember to have your visuals strong before running ads like these. For info about our web site design company, our graphic design experts in Nassau County or our advertising consulting services in New York contact us today.

Facebook Promotions Have To Be Managed and Improved

Because of challenges with Facebook - and all of the variables at play - advertising campaign supervision is essential. Within an advertisement we test pictures, headlines, ad copy and more. We also test the effectiveness of the pages people reach after clicking on your ads. Are they staying? Joining? Purchasing? We test the demographics, the targeting as well as the audiences.

Some modifications can yield 2x-10x results, but until we test, you will not know. Our great campaign operations is the critical component in making the most of your marketing and advertising spend with all online marketing, but particularly with Facebook.

Our lead gen in Nassau County and services of our display ads advertising agency go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063