Facebook & Social Media Advertising In Islip

If you are hoping to find new prospects, Facebook needs to be in your playbook. Facebook and Social Media advertising will provide you with access to people In Islip, possessing the interests and geography you want.

Obviously, everything comes at a price. You must pay Facebook for the targeted visitors you receive. The question becomes, can it be worth it?

Once you connect with people In Islip, then what? It really depends on what you would like to achieve. Are we sending visitors to your web site? Are we hoping to get people In Islip to be fans of your page to generate "authority" status and brand reputation? Are we looking for sign ups?

Before starting your marketing campaign, we can help you to pinpoint what it is that you really need to accomplish.

Remember to engage our website design company In Islip to aid your business to succeed. Great designs by our website design agency can help and achieve results!

Reaching Your Prospects In Islip on Facebook

There are many methods to reach an "Audience" on Facebook:

• Focusing on people who have visited your website previously (retargeting);
• People that are fans of your page;
• Potential customers who have very similar pursuits (including other pages on Facebook);
• Potential customers who meet demographic factors;
• Prospects that are already your customers;
• and the list goes on...

With Facebook, we can easily target individuals - by gender, age, salary, profession, job title, area, pursuits and even more. These individuals become part of an "audience" which may consist of any number of people. Facebook doesn't provide us with that list, but it will present our ads to individuals on that list that we have created.

We can buy clicks, leads, ad impressions ... they will let you pay in various ways. In the end, it is about getting exposure to and connecting with your prospects.

Pros of Advertising on Facebook

Pro: Facebook's Edge Over Search Engines: No Search Required

The main advantage Facebook offers In Islip is its capacity to reach prospects that are not proactively searching for what you offer. This does not necessarily mean they won't have an interest. It simply means they are not proactively performing a search when they view your ad. However, they probably were seeking something like what you provide very recently.

The search engines are limited to the people in fact searching. A person may be in the market for an attorney, but if they are not doing a search for one, those advertising and marketing in prospect pay per click do not appear in front of that prospect.

Pro: Facebook is Great for Reaching Regional Areas

• Are you a lawyer? Health care provider? Home repair business? A restaurant or store?
• For any company who conducts business regionally In Islip Facebook is a superb way to appear in front of your target audience.
• We have the ability to focus on your prospects in many ways.
• Only want to reach women 35-65 in 3 zip codes? Not an issue!
• Want to have a special on Mondays? We are able to do that.

The great thing about Facebook is the ability to target. You can run a small marketing campaign that behaves in huge ways, by just concentrating on the right prospects, in the right area, with the right message.

In general, Facebook marketing and advertising is less costly than Google and the other search engines and reaches different people than SEO on Long Island. They charge less for each click. If you are choosing to pay per ad impression (spending money on ads to be presented, instead of paying for clicks), that tends to come in less expensive as well.

However, in our experience, clicks from Facebook vs. Google are usually of a reduced quality. It isn't that there is a disadvantage in Facebook. Rather, the person is in some other frame of mind.

Users from Google just did a search (such as "personal injury lawyers in XYZ"). It is obvious what they need, and they are browsing because they have a genuine need. They tend to convert from web surfer to lead at a greater rate, because they have a need that they must fulfill (finding legal help).

In comparison, an advertisement on Facebook might catch a person's attention. They may or may not be actively looking for a lawyer, but still have the need.

For all of those reasons, Facebook visitors tend to convert at a lower rate than search engine visitors... which is fine for the reasons you will learn next.

If you would like to discuss the services of our Nassau pay per click advertising company, our local ad agency on Long Island, search engine optimization experts or remarketing agency in New York
please contact our offices.

Whether Facebook is a "good deal" for your advertising and marketing dollars genuinely depends on the numbers.

Suppose search engine clicks are $11 and Facebook actions are $1. Which of these is best? It depends.

• If 5% of Google visitors convert, that's $200+ for a new customer.
• If 1% of Facebook actions convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook visitors convert, that's $500+ for a new customer - ouch!

The point is... there is no "right answer." It will depend on your strategy, your offer, and the way the marketplace responds to you. The "correct answer" is to test, adjust, and test yet again.

Just remember to have your design strong before launching ads like these. For info about our website design company, our graphic design in NY or our marketing consulting services in Suffolk contact us today.

Facebook Strategies Have To Be Managed and Optimized

Because of challenges with Facebook - and each of the variables at play - advertising campaign management is vital. Within an advertisement we test pictures, headlines, ad copy and even more. We also test the effectiveness of the landing pages individuals reach after clicking on your advertisements. Are they staying? Enrolling? Purchasing? We test the demographics, the targeting and the audiences.

Some changes can yield 2x-10x results, but until we test, you will not know. Our outstanding campaign management is the critical component in making the most of your advertising and marketing spend with all internet marketing, but particularly with Facebook.

Our lead generation company in Nassau County and services of our display advertising ad agency in New York go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063