Facebook & Social Media Advertising In Inwood

If you are trying to reach new prospects, Facebook has to be in your playbook. Social Media and Facebook advertising and marketing will give you the means to access people In Inwood, with the interests and geo targeting you seek.

Needless to say, everything comes at a price. You need to pay Facebook for the traffic you get. The concern becomes, can it be worth it?

When you appear in front of people In Inwood, then what? It really depends on what you would like to achieve. Are we sending visitors to your site? Are we hoping to get people In Inwood to be fans of your page to create "authority" status and brand recognition? Are we looking for sign ups?

Prior to launching your campaign, we can help you to determine what it is that you need to achieve.

Remember to call our website design agency In Inwood to help you to achieve real results. Quality designs from our website design agency can help and drive results!

Reaching Your Prospects In Inwood on Facebook

There are numerous ways to reach an "Audience" on Facebook:

• Concentrating on individuals who have visited your site before (retargeting);
• Potential customers that are followers of your page;
• People who have very similar pursuits (such as other pages on Facebook);
• Potential customers who meet demographic criteria;
• People who are already your customers;
• and the list goes on...

With Facebook, we can easily target people - by gender, age, income, profession, job title, area, pursuits and much more. These people become part of an "audience" which can consist of many people. Facebook does not give us that list, but it will show our advertisements to individuals on that list that we have created.

We can buy clicks, leads, advertising impressions ... they will enable you to pay in many different ways. In the end, it is about buying exposure to and connecting with your prospects.

Pluses and Minuses of Advertising on Social Media and Facebook

Pro: Facebook's Advantage Over Search Engines: No Search Necessary

The primary benefit Facebook offers In Inwood is its capability to reach prospects who are not actively looking for what you offer. This does not mean they will not have an interest. It just means they aren't actively performing a search when they view your ad. However, they probably were looking for something like what you offer quite recently.

The search engines like Google are limited to individuals in fact searching. A prospect may be in the market for a lawyer, but if they aren't doing a search for one, those advertising in pay-per-click do not appear in front of that prospect.

Pro: Facebook is Great for Reaching Regional Market Places

• Are you an attorney? Doctor? Home renovation business? A restaurant or store?
• For any organization who does business regionally In Inwood Facebook is a great technique to reach your audience.
• We are able to focus on your prospects in many ways.
• Only want to reach women 35-65 in three zip codes? Not an issue!
• Want to have a special on Tuesdays? We can do that.

The beauty of Facebook is the ability to target. You can run a very small advertising campaign that functions in huge ways, simply by targeting the right prospects, in the right market, with the appropriate message.

In general, Facebook marketing and advertising is less pricey than Google and the other search engines and reaches a different group of people than SEO on Long Island. They charge less per click. If you are choosing to pay per ad view (spending money on advertisements to be shown, rather than paying for clicks), that tends to cost less as well.

However, in our experience, clicks from Facebook vs. Google are usually of a lower quality. It is certainly not there's a challenge with Facebook. Rather, an individual is in some other state of mind.

Users from Google just performed a search (such as "personal injury attorneys in XYZ"). It is apparent what they want, and they are browsing since they have a actual need. They tend to convert from surfer to lead at a greater rate, because they have a need that they must satisfy (finding legal help).

In comparison, an ad on Facebook might capture someone's attention. They might or might not be actively looking for an attorney, but still have the need.

For these reasons, Facebook targeted traffic often convert at a lower rate than search engine visitors... which is fine for the reasons you will learn about below.

If you would like to discuss the services of our PPC ad company, our local ad professionals on Long Island, search engine optimization ad agency or remarketing campaign
please contact our offices.

Whether Facebook is a "great deal" for your advertising and marketing budget genuinely depends on the numbers.

Suppose Google mouse clicks are $10 and Facebook clicks are $1. Which one is better? It depends.

• If 5% of Google visitors convert, that's $200+ for a new customer.
• If 1% of Facebook actions convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook actions convert, that's $500+ for a new customer - that hurts!

The point is... there is no "correct answer." It all depends on your marketing campaign, your offer, and the way the market responds to you. The "right answer" would be to test, modify, and test yet again.

Just remember to have your visuals strong before launching ads like these. For info about our website design gurus, our graphic design on Long Island or our online marketing consulting services call us today.

Facebook Promotions Must Be Managed and Optimized

Because of challenges with Facebook - and all of the variables at play - advertising campaign supervision is essential. Within an ad we test graphics, headlines, ad copy and even more. We also test the effectiveness of the pages people reach after clicking on your ads. Are they staying? Signing up? Purchasing? We test the demographics, the targeting as well as the audiences.

Some adjustments can yield 2x-10x results, but until we test, you will not know. Our great campaign management is the critical component in making the most of your marketing and advertising spend with all internet marketing, but especially with Facebook.

Our lead gen service in Nassau and services of our display advertising company in Suffolk County go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063