Facebook & Social Media Advertising In Hewlett Bay Park

If you're trying to reach new prospects, Facebook must be rrnside your playbook. Facebook and Social Media advertising will give you access to people In Hewlett Bay Park, with the interests and geographic targeting you want.

Needless to say, everything comes at a cost. You need to pay Facebook for the traffic you get. The concern becomes, is it worth the money?

Once you appear in front of people In Hewlett Bay Park, then what? It really depends on what you would like to accomplish. Are we pushing visitors to your web site? Are we hoping to get people In Hewlett Bay Park to be fans of your page to generate "authority" status and brand recognition? Are we looking for registrations?

Before starting your marketing campaign, we can help you to determine precisely what you need to accomplish.

Remember to speak with our website design experts In Hewlett Bay Park to aid your business to succeed. Excellent designs designed by our website design experts help your business and drive results!

Reaching Your Prospects In Hewlett Bay Park on Facebook

There are lots of methods to appear in front of an "Audience" on Facebook:

• Concentrating on individuals who have been to your website in the past (retargeting);
• Individuals who are followers of your page;
• Individuals who may have related pursuits (which include other pages on Facebook);
• Prospects who meet demographic criteria;
• People who are already your customers;
• and the list goes on...

With Facebook, we're able to target people - by gender, age, salary, occupation, job title, location, hobbies and more. These individuals end up part of an "audience" which may consist of any number of individuals. Facebook doesn't provide us with that list, however it will present our ads to people on that list that we have created.

We can buy clicks, leads, advertising impressions ... they will enable you to pay in many different ways. In the end, it is about buying exposure to and connecting with your prospects.

Pluses and Minuses of Advertising on Social Media and Facebook

Pro: Facebook's Advantage Over Google: No Search Needed

The main advantage Facebook offers In Hewlett Bay Park is its capability to appear in front of prospects that are not actively trying to find what you offer. This does not necessarily mean they will not be interested. It just means they aren't actively performing a search when they view your advertisement. However, they probably were seeking something similar to what you offer very recently.

The search engines are restricted to individuals in fact searching. A prospect may be considering legal counsel, but if they aren't performing a search for one, those advertising and marketing in prospect pay per click do not appear in front of that prospect.

Pro: Facebook is Great for Reaching Out to Local Market Places

• Are you an attorney? Physician? Home repair business? A restaurant or merchant?
• For any business who conducts business locally In Hewlett Bay Park Facebook is an excellent way to appear in front of your audience.
• We can concentrate on your prospects in numerous ways.
• Only need to reach women 35-65 in three zip codes? No problem!
• Want to have a special on Mondays? We are able to do that.

The great thing about Facebook is the capacity to target. You can run a small marketing campaign that functions in very big ways, by just focusing on the correct prospects, in the right location, with the appropriate message.

In general, Facebook marketing and advertising is less pricey than Google and the other search engines and reaches a different group of people than SEO on Long Island. They charge less for each click. If you are choosing to pay per ad impression (spending money on ads to be shown, instead of paying for clicks), that tends to cost less too.

However, in our experience, clicks from Facebook vs. Google tend to be of a lower quality. It is not that there's a disadvantage in Facebook. Rather, an individual is in a different mind-set.

Users from Google just performed a search (for example "personal injury attorneys in XYZ"). It is obvious what they need, and they're browsing since they have a true need. They tend to convert from surfer to prospect at a greater rate, since they have a current need that they need to fulfill (finding legal help).

In contrast, an ad on Facebook may catch a person's attention. They may or may not be proactively looking for an attorney, but still have the need.

For all of those reasons, Facebook visitors often convert at a lower rate than Google visitors... which is fine for the reasons you will learn about below.

If you would like to discuss the services of our NY PPC advertising company, our local ad experts, SEO experts in NY or retargeting companies in Suffolk County
please contact our offices.

Whether Facebook is a "great deal" for your advertising and marketing spend truly will depend on the numbers.

Suppose search engine mouse clicks are $11 and Facebook visitors are $1. Which one is best? It depends.

• If 5% of Google actions convert, that's $200+ for a new customer.
• If 1% of Facebook visitors convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook visitors convert, that's $500+ for a new customer - that hurts!

The point is... there is no "right answer." It all depends on your strategy, your offer, and the way the market reacts to you. The "correct answer" would be to test, modify, and test all over again.

Just remember to have your design strong before launching ads like these. For info about our web site design professionals, our graphic design or our advertising consulting services contact us today.

Facebook Promotions Need To Be Managed and Optimized

Because of challenges with Facebook - and each of the variables at play - advertising campaign supervision is essential. Within an advertisement we test pictures, headlines, ad copy and even more. We also test the effectiveness of the landing pages individuals reach after clicking on your advertisements. Are they staying? Signing up? Purchasing? We test the demographics, the targeting as well as the audiences.

Some changes can yield 2x-10x benefits, but until we test, you will not know. Our superb marketing campaign management is the critical component in making the most of your marketing dollars with all online marketing, but especially with Facebook.

Our lead generation in New York and services of our display advertising ad agency on Long Island go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063