Facebook & Social Media Advertising In Hewlett Bay Park

If you are trying to reach new prospects, Facebook has to be in your playbook. Social Media and Facebook advertising and marketing will give you the means to access people In Hewlett Bay Park, with the interests and geographic targeting you seek.

Obviously, everything comes at a price. You need to pay Facebook for the targeted traffic you get. The concern becomes, will it be worth the cost?

When you reach people In Hewlett Bay Park, then what? It really depends on what you want to accomplish. Are we pushing visitors to your site? Are we hoping to get people In Hewlett Bay Park to become fans of your page to generate "authority" status and brand reputation? Are we going for registrations?

Before launching your campaign, we are able to help you to determine what it is that you really need to achieve.

Remember to talk to our website design experts In Hewlett Bay Park to work with your business to achieve real results. Powerful designs by our website design agency will help and drive results!

Reaching Your Prospects In Hewlett Bay Park on Facebook

There are a variety of methods to reach an "Audience" on Facebook:

• Focusing on those who have been to your site before (retargeting);
• Potential customers that are followers of your page;
• Potential customers who may have related pursuits (including other pages on Facebook);
• Prospects who meet demographic considerations;
• Individuals that are currently your customers;
• and the list goes on...

With Facebook, we are able to aim for people - by gender, age, income, occupation, job title, area, hobbies and much more. These individuals end up part of an "audience" which may include many people. Facebook does not provide us with that list, but it will present our ads to people on that list that we have created.

We can pay for clicks, leads, ad impressions ... they will let you pay in many different ways. In the end, it is about purchasing exposure to and connecting with your prospects.

Pluses and Minuses of Advertising on Social Media and Facebook

Pro: Facebook's Advantage Over Search Engines: No Search Necessary

The main advantage Facebook offers In Hewlett Bay Park is its ability to reach prospects that are not actively searching for what you offer. This does not necessarily mean they won't have an interest. It just means they aren't proactively conducting a search when they view your advertisement. However, they most likely were looking for something similar to what you offer quite recently.

The search engines are restricted to individuals in fact searching. A person may be in the market for an attorney, but if they aren't performing a search for one, those advertising in pay-per-click do not reach that prospect.

Pro: Facebook is Fantastic for Getting to Regional Areas

• Are you a lawyer? Medical professional? Home services business? A restaurant or store?
• For any organization who does business regionally In Hewlett Bay Park Facebook is an excellent method to reach your audience.
• We are able to target your prospects in several ways.
• Only want to reach women 35-65 in a couple of zip codes? No problem!
• Want to have a special offer on Thursdays? We are able to do that.

The beauty of Facebook is the ability to target. You can run a very small marketing campaign that functions in very big ways, by merely targeting the correct prospects, in the right area, with the appropriate message.

In general, Facebook marketing and advertising is less pricey than Google and the other engines and reaches a different group of people than SEO on Long Island. They cost less per click. If you are choosing to pay per impression (spending money on ads to be shown, rather than paying for clicks), that is likely to come in less expensive too.

However, in our experience, clicks from Facebook vs. Google are usually of a lower quality. It isn't that there is a challenge with Facebook. Rather, an individual is in some other frame of mind.

Users from Google just performed a search (such as "personal injury lawyers in XYZ"). It is clear what they want, and they are searching since they have a real need. They tend to convert from surfer to lead at a higher rate, simply because they have a current need that they must fulfill (finding legal help).

In contrast, an advertisement on Facebook may capture someone's interest. They might or might not be proactively searching for an attorney, but still have the need.

For these reasons, Facebook visitors tend to convert at a lower rate than search engine visitors... which is OK for the reasons you will learn about below.

If you would like to discuss the services of our pay per click ad company, our local advertising agency, SEO ad agency or retargeting campaign
please contact our offices.

Whether Facebook is really a "great deal" for your advertising spend genuinely depends on the numbers.

Suppose search engine mouse clicks are $10 and Facebook visitors are $1. Which of these is best? It depends.

• If 5% of Google visitors convert, that's $200+ for a new customer.
• If 1% of Facebook actions convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook actions convert, that's $500+ for a new customer - that hurts!

The point is... there is no "correct answer." It all depends on your marketing campaign, your offer, and how the marketplace reacts to you. The "right answer" would be to test, adjust, and test again.

Just remember to have your design strong before running ads like these. For info about our Long Island web design experts, our graphic design or our online advertising consulting services call us today.

Facebook Strategies Must Be Managed and Improved

Because of challenges with Facebook - and each of the variables at play - campaign management is essential. Within an advertisement we test graphics, headlines, ad text and even more. We also test the strength of the landing pages individuals reach after clicking on your advertisements. Are they staying? Registering? Buying? We test the demographics, the targeting as well as the audiences.

Some changes can yield 2x-10x benefits, but until we test, you won't know. Our exceptional campaign operations is the crucial component in making the most of your marketing dollars with all online advertising, but especially with Facebook.

Our lead gen service in Suffolk County and services of our display ads advertising agency in Suffolk County go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063