Facebook & Social Media Advertising In Great Neck Plaza

If you are trying to find new prospects, Facebook has to be in your playbook. Facebook and Social Media advertising will provide you with the means to access people In Great Neck Plaza, with the interests and geography you want.

Needless to say, everything comes at a price. You need to pay Facebook for the traffic you get. The concern becomes, will it be worth the cost?

Once you appear in front of people In Great Neck Plaza, then what? It really depends on what you want to achieve. Are we driving visitors to your website? Are we trying to get people In Great Neck Plaza to be fans of your page to generate "authority" status and brand recognition? Are we going for registrations?

Before starting your marketing campaign, we can help you to determine precisely what you need to accomplish.

Remember to meet with our website design company In Great Neck Plaza to help you to succeed. Effective designs created by our website design company drive success and drive results!

Reaching Your Prospects In Great Neck Plaza on Facebook

There are numerous approaches to appear in front of an "Audience" on Facebook:

• Targeting people who have been to your site before (retargeting);
• People that are fans of your page;
• Prospects who may have very similar pursuits (such as other pages on Facebook);
• Individuals who meet demographic factors;
• Individuals who are already your customers;
• and the list goes on...

With Facebook, we will aim for individuals - by gender, age, income, profession, job title, area, passions and much more. These people end up part of an "audience" which can consist of many individuals. Facebook doesn't provide us with that list, however it will display our ads to individuals on that list that we have created.

We can buy clicks, sales opportunities, ad impressions ... they will enable you to pay in various ways. In the end, it is about purchasing exposure to and connecting with your prospects.

Pros of Advertising on Facebook

Pro: Facebook's Edge Over Search Engines: No Search Necessary

The primary benefit Facebook offers In Great Neck Plaza is its ability to appear in front of prospects who are not actively looking for what you offer. This doesn't mean they won't be interested. It simply means they are not proactively conducting a search when they see your advertisement. However, they most likely were looking for something similar to what you offer very recently.

The search engines are limited to individuals actually searching. A prospect may be considering legal counsel, but if they are not doing a search for one, those advertising and marketing in pay-per-click do not reach that prospect.

Pro: Facebook is Perfect for Getting into Regional Areas

• Are you an attorney? Medical professional? Home services business? A restaurant or merchant?
• For any business who conducts business locally In Great Neck Plaza Facebook is a superb way to reach your target audience.
• We can focus on your prospects in many ways.
• Only want to reach women 35-65 in three zip codes? No problem!
• Want to have a special offer on Thursdays? We can do that.

The attractiveness of Facebook is the capacity to target. You can operate a very small advertising campaign that functions in huge ways, by merely concentrating on the right prospects, in the right area, with the right message.

In general, Facebook marketing and advertising is less expensive than Google and the other search engines and reaches different people than SEO on Long Island. They cost less for each click. If you are choosing to pay per ad view (spending money on advertisements to be shown, rather than paying for clicks), that is likely to cost less as well.

However, in our experience, clicks from Facebook vs. Google are generally of a reduced quality. It isn't that there's a challenge with Facebook. Rather, the person is in a different frame of mind.

Users from Google just performed a search (such as "personal injury lawyers in XYZ"). It is obvious what they want, and they are searching because they have a real need. They have a tendency to convert from surfer to lead at a higher rate, since they have a current need that they need to fulfill (finding legal help).

In contrast, an ad on Facebook might catch a person's focus. They may or may not be actively hunting for an attorney, but still have the need.

For these reasons, Facebook targeted traffic often convert at a lower rate than search engine visitors... which is OK for the reasons you will learn below.

If you would like to discuss the services of our PPC ad consultants, our local advertising experts on LI, search engine optimization ad agency or retargeting agency
please contact our offices.

Whether Facebook is a "good deal" for your marketing dollars truly depends on the numbers.

Suppose search engine mouse clicks are $10 and Facebook visitors are $1. Which one is superior? It depends.

• If 5% of Google actions convert, that's $200+ for a new customer.
• If 1% of Facebook visitors convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook actions convert, that's $500+ for a new customer - ouch!

The point is... there is no "correct answer." It will depend on your marketing campaign, your offer, and the way the marketplace responds to you. The "correct answer" is to test, adjust, and test again.

Just remember to have your design strong before launching ads like these. For info about our web design experts, our graphic design or our online marketing consulting services call us today.

Facebook Campaigns Have To Be Managed and Improved

Because of challenges with Facebook - and all of the variables at play - campaign supervision is essential. Within an advertisement we test images, headlines, ad text and even more. We also test the effectiveness of the pages people reach after clicking on your advertisements. Are they staying? Joining? Purchasing? We test the demographics, the targeting and the audiences.

Some adjustments can yield 2x-10x results, but until we test, you will not know. Our great marketing campaign operations is the crucial component in making the most of your advertising and marketing dollars with all internet advertising, but especially with Facebook.

Our lead gen and services of our display advertising ad agency in Suffolk go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063