Facebook & Social Media Advertising In Garden City

If you're trying to reach new prospects, Facebook needs to be in your playbook. Social Media and Facebook marketing will provide you with access to people In Garden City, possessing the interests and geo targeting you seek.

Of course, everything comes at a cost. You do need to pay Facebook for the visitors you receive. The concern becomes, will it be worth it?

After you reach people In Garden City, then what? It genuinely depends on what you would like to achieve. Are we pushing people to your web site? Are we hoping to get people In Garden City to become fans of your page to create "authority" status and brand reputation? Are we looking for registrations?

Prior to starting your advertising campaign, we are able to help you to determine what it is that you really need to accomplish.

Remember to call our website design company In Garden City to work with you to maximize results. Strong designs developed by our website design company will help and achieve results!

Reaching Your Prospects In Garden City on Facebook

There are many approaches to appear in front of an "Audience" on Facebook:

• Concentrating on people who have visited your site in the past (retargeting);
• Prospects who are fans of your page;
• Prospects that have related pursuits (which include other pages on Facebook);
• Potential customers who meet demographic criteria;
• People who are currently your customers;
• and the list goes on...

With Facebook, we're able to focus on individuals - by gender, age, salary, occupation, job title, area, hobbies and much more. These people become part of an "audience" which may include any number of individuals. Facebook doesn't provide us with that list, however it will display our ads to individuals on that list that we have created.

We can buy clicks, sales opportunities, advertising impressions ... they will enable you to pay in various ways. In the end, it is about purchasing exposure to and connecting with your prospects.

Pluses and Minuses of Advertising on Social Media and Facebook

Pro: Facebook's Advantage Over Search Engines: No Search Necessary

The primary advantage Facebook offers In Garden City is its capacity to get to prospects that are not proactively looking for what you offer. This doesn't mean they won't have an interest. It just means they are not proactively performing a search when they see your ad. However, they most likely were hoping to find something such as what you provide very recently.

The search engines like Google are restricted to individuals in fact searching. A person may be interested in legal counsel, but if they aren't doing a search for one, those marketing in pay-per-click do not reach that prospect.

Pro: Facebook is Fantastic for Reaching Out to Regional Markets

• Are you an attorney? Health care provider? Home services business? A restaurant or retailer?
• For any business who conducts business regionally In Garden City Facebook is a great way to reach your audience.
• We can target your prospects in numerous ways.
• Only want to reach women 35-65 in a few zip codes? Not an issue!
• Want to have a special on Tuesdays? We can do that.

The beauty of Facebook is the ability to target. You can run a very small marketing campaign that behaves in very big ways, by simply concentrating on the correct prospects, in the right area, with the appropriate message.

In general, Facebook advertising and marketing is less costly than Google and the other engines and reaches different people than SEO on Long Island. They cost less for each click. If you are choosing to pay per impression (spending money on advertisements to be shown, instead of paying for clicks), that is likely to cost less as well.

However, in our experience, clicks from Facebook vs. Google tend to be of a lower quality. It is not that there's a downside to Facebook. Rather, the user is in a different state of mind.

Users from Google just performed a search (for example "personal injury lawyers in XYZ"). It is clear what they want, and they're searching since they have a real need. They have a tendency to convert from web surfer to lead at a higher rate, since they have a current need that they must satisfy (finding legal help).

In comparison, an ad on Facebook may capture someone's focus. They might or might not be actively hunting for an attorney, but still have the need.

For all of those reasons, Facebook visitors tend to convert at a lower rate than search engine visitors... which is OK for the reasons you will discover below.

If you would like to talk about the services of our PPC ad company, our local advertising agency in Nassau, SEO ad agency in New York or remarketing companies in Nassau
please contact our offices.

Whether Facebook is really a "good deal" for your advertising and marketing budget really depends on the numbers.

Suppose search engine clicks are $12 and Facebook actions are $1. Which of these is superior? It depends.

• If 5% of Google actions convert, that's $200+ for a new customer.
• If 1% of Facebook visitors convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook actions convert, that's $500+ for a new customer - ouch!

The point is... there is no "correct answer." It will depend on your marketing campaign, your offer, and exactly how the marketplace reacts to you. The "correct answer" is to test, modify, and test again.

Just remember to have your design strong before launching ads like these. For info about our website design gurus, our graphic design or our marketing consulting services call us today.

Facebook Campaigns Have To Be Managed and Improved

Because of challenges with Facebook - and all of the variables at play - marketing campaign supervision is essential. Within an ad we test images, headlines, ad copy and more. We also test the strength of the landing pages individuals reach after clicking on your ads. Are they staying? Enrolling? Purchasing? We test the demographics, the targeting and also the audiences.

Some changes can yield 2x-10x benefits, but until we test, you won't know. Our exceptional marketing campaign management is the crucial component in making the most of your advertising and marketing dollars with all internet marketing, but particularly with Facebook.

Our lead generation service in New York and services of our paid ads ad agency in Suffolk go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063