Facebook & Social Media Advertising In Garden City

If you're trying to find new prospects, Facebook must be rrnside your playbook. Social Media and Facebook marketing will give you the means to access people In Garden City, with the interests and geographic targeting you want.

Of course, everything comes at a cost. You must pay Facebook for the traffic you get. The question becomes, is it worth it?

After you connect with people In Garden City, then what? It truly depends on what you want to accomplish. Are we pushing people to your site? Are we looking to get people In Garden City to be fans of your page to build "authority" status and brand reputation? Are we going for sign ups?

Prior to launching your campaign, we are able to help you to determine precisely what you need to accomplish.

Remember to speak with our website design experts In Garden City to work with you to achieve real results. Powerful designs from our website design agency help your business and secure results!

Reaching Your Prospects In Garden City on Facebook

There are lots of methods to reach an "Audience" on Facebook:

• Concentrating on people who have been to your website previously (retargeting);
• Potential customers who are followers of your page;
• Potential customers who may have similar interests (which include other pages on Facebook);
• Prospects who meet demographic considerations;
• Individuals who are currently your customers;
• and the list goes on...

With Facebook, we can easily focus on individuals - by gender, age, salary, occupation, job title, area, pursuits and much more. These people become part of an "audience" which may consist of any number of individuals. Facebook does not provide us with that list, however it will present our ads to people on that list that we have created.

We can pay for clicks, sales opportunities, ad impressions ... they will let you pay in many different ways. In the end, it is about buying exposure to and connecting with your prospects.

Pluses and Minuses of Advertising on Facebook

Pro: Facebook's Edge Over Search Engines: No Search Necessary

The primary advantage Facebook offers In Garden City is its capacity to get to prospects that are not proactively searching for what you offer. This does not mean they will not have an interest. It simply means they aren't proactively performing a search when they see your ad. However, they probably were looking for something such as what you offer quite recently.

The search engines like Google are limited to individuals in fact searching. A person may be interested in an attorney, but if they are not doing a search for one, those advertising in pay-per-click do not reach that prospect.

Pro: Facebook is Fantastic for Getting into Local Markets

• Are you an attorney? Doctor? Home services business? A restaurant or retailer?
• For any company who does business regionally In Garden City Facebook is an excellent technique to appear in front of your audience.
• We can focus on your prospects in numerous ways.
• Only want to reach women 35-65 in three zip codes? No problem!
• Want to have a special offer on Thursdays? We are able to do that.

The appeal of Facebook is the capacity to target. You can run a small advertising campaign that functions in very big ways, simply by concentrating on the right prospects, in the right area, with the appropriate message.

In general, Facebook advertising is less expensive than Google and the other engines and reaches a different group of people than SEO on Long Island. They charge less per click. If you are opting to pay per ad view (spending money on advertisements to be shown, rather than paying for clicks), that tends to cost less too.

However, in our experience, clicks from Facebook vs. Google tend to be of a reduced quality. It isn't that there's a downside to Facebook. Rather, the user is in a different mind-set.

Users from Google just did a search (for example "personal injury attorneys in XYZ"). It is apparent what they need, and they're browsing because they have a genuine need. They have a tendency to convert from web surfer to prospect at a higher rate, since they have a current need that they have to fulfill (finding legal help).

In contrast, an advertisement on Facebook might catch someone's attention. They might or might not be actively searching for a lawyer, but still have the need.

For these reasons, Facebook targeted traffic often convert at a lower rate than Google visitors... which is OK for the reasons you will discover next.

If you would like to discuss the services of our LI PPC ad agency, our local advertising professionals in Nassau, SEO ad agency in Nassau County or retargeting agency in Suffolk
please contact our offices.

Whether Facebook is really a "great deal" for your advertising dollars genuinely depends on the numbers.

Suppose Google mouse clicks are $11 and Facebook visitors are $1. Which of these is best? It depends.

• If 5% of Google visitors convert, that's $200+ for a new customer.
• If 1% of Facebook actions convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook actions convert, that's $500+ for a new customer - ouch!

The point is... there is no "right answer." It will depend on your campaign, your offer, and how the market reacts to you. The "right answer" is to test, modify, and test again.

Just remember to have your visuals strong before running ads like these. For info about our website design agency, our graphic design or our online marketing consulting services in Suffolk call us today.

Facebook Strategies Need To Be Managed and Improved

Because of challenges with Facebook - and all of the variables at play - campaign management is vital. Within an ad we test graphics, headlines, ad text and more. We also test the effectiveness of the pages individuals reach after clicking on your ads. Are they staying? Joining? Buying? We test the demographics, the targeting and the audiences.

Some changes can yield 2x-10x benefits, but until we test, you will not know. Our exceptional campaign operations is the essential component in making the most of your advertising and marketing spend with all internet marketing, but especially with Facebook.

Our lead generation service and services of our display ads advertising agency go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063