Facebook & Social Media Advertising In Fire Island

If you're trying to find new prospects, Facebook must be in your playbook. Social Media and Facebook marketing and advertising will provide you with the means to access people In Fire Island, having the interests and geographic targeting you want.

Obviously, everything comes at a price. You must pay Facebook for the visitors you get. The concern becomes, is it worth it?

After you appear in front of people In Fire Island, then what? It genuinely depends on what you want to accomplish. Are we sending visitors to your web site? Are we looking to get people In Fire Island to become fans of your page to create "authority" status and brand reputation? Are we going for registrations?

Prior to launching your marketing campaign, we can help you to determine precisely what you really need to accomplish.

Remember to engage our website design company In Fire Island to work with your business to achieve real results. Exceptional designs developed by our website design agency help your business and drive results!

Reaching Your Prospects In Fire Island on Facebook

There are a variety of ways to appear in front of an "Audience" on Facebook:

• Targeting those who have been to your web site before (retargeting);
• Prospects who are enthusiasts of your page;
• People who have very similar interests (such as other pages on Facebook);
• Individuals who meet demographic considerations;
• People that are currently your customers;
• and the list goes on...

With Facebook, we're able to focus on people - by gender, age, salary, occupation, job title, location, passions and even more. These individuals become part of an "audience" which may include any number of people. Facebook doesn't give us that list, however it will display our ads to people on that list that we have created.

We can buy clicks, sales opportunities, ad impressions ... they will enable you to pay in various ways. In the end, it is about buying exposure to and connecting with your prospects.

Pluses and Minuses of Advertising on Social Media and Facebook

Pro: Facebook's Edge Over Google: No Search Needed

The primary benefit Facebook offers In Fire Island is its ability to get to prospects who are not actively trying to find what you offer. This does not necessarily mean they will not have an interest. It simply means they are not proactively conducting a search when they view your ad. However, they probably were looking for something similar to what you provide quite recently.

The search engines like Google are restricted to the people actually searching. A prospect may be considering legal counsel, but if they aren't performing a search for one, those advertising and marketing in pay-per-click do not appear in front of that prospect.

Pro: Facebook is Ideal for Getting into Local Market Places

• Are you an attorney? Health care provider? Home services company? A restaurant or merchant?
• For any organization who does business regionally In Fire Island Facebook is an excellent method to appear in front of your audience.
• We can target your prospects in several ways.
• Only wish to reach women 35-65 in a couple of zip codes? No problem!
• Want to have a special offer on Mondays? We can do that.

The beauty of Facebook is the capacity to target. You can run a small campaign that functions in very big ways, simply by targeting the correct prospects, in the right geography, with the right message.

In general, Facebook advertising and marketing is less pricey than Google and the other search engines and reaches a different group of people than SEO on Long Island. They cost significantly less per click. If you are opting to pay per ad impression (paying for ads to be presented, rather than paying for clicks), that tends to come in less expensive too.

However, in our experience, clicks from Facebook vs. Google tend to be of a reduced quality. It is not that there is a disadvantage in Facebook. Rather, an individual is in some other frame of mind.

Users from Google just did a search (for example "personal injury attorneys in XYZ"). It is apparent what they need, and they are browsing since they have a actual need. They tend to convert from surfer to prospect at a higher rate, because they have a need that they need to satisfy (finding legal help).

In comparison, an advertisement on Facebook might catch someone's attention. They may or may not be actively looking for an attorney, but still have the need.

For these reasons, Facebook visitors often convert at a lower rate than Google visitors... which is alright for the reasons you will learn next.

If you would like to discuss the services of our Suffolk PPC advertising consultants, our local advertising agency on Long Island, SEO ad agency or retargeting companies in Suffolk
please contact our offices.

Whether Facebook is really a "great deal" for your advertising dollars really will depend on the numbers.

Suppose search engine mouse clicks are $14 and Facebook actions are $1. Which of these is superior? It depends.

• If 5% of Google actions convert, that's $200+ for a new customer.
• If 1% of Facebook actions convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook actions convert, that's $500+ for a new customer - that hurts!

The point is... there isn't any "correct answer." It will depend on your strategy, your offer, and exactly how the market reacts to you. The "right answer" is to test, modify, and test yet again.

Just remember to have your visuals strong before running ads like these. For info about our Long Island website design agency, our graphic design on Long Island or our advertising consulting services on LI contact us today.

Facebook Strategies Have To Be Maintained and Improved

Because of challenges with Facebook - and all of the variables at play - advertising campaign supervision is critical. Within an advertisement we test pictures, headlines, ad text and more. We also test the strength of the pages individuals reach after clicking on your advertisements. Are they staying? Joining? Buying? We test the demographics, the targeting and the audiences.

Some changes can yield 2x-10x results, but until we test, you will not know. Our great marketing campaign management is the crucial component in making the most of your advertising dollars with all online marketing, but particularly with Facebook.

Our lead generation service and services of our display advertising experts on LI go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063