Facebook & Social Media Advertising In Fire Island

If you are hoping to reach new prospects, Facebook has to be rrnside your playbook. Social Media and Facebook marketing and advertising will give you the means to access people In Fire Island, having the interests and geography you seek.

Needless to say, everything comes at a cost. You do need to pay Facebook for the traffic you get. The concern becomes, can it be worth the cost?

Once you connect with people In Fire Island, then what? It genuinely depends on what you want to achieve. Are we sending visitors to your site? Are we trying to get people In Fire Island to be fans of your page to build "authority" status and brand recognition? Are we looking for registrations?

Before starting your campaign, we can help you to identify what it is that you need to achieve.

Remember to meet with our website design company In Fire Island to help you to achieve real results. Exceptional designs designed by our website design experts drive success and drive results!

Reaching Your Prospects In Fire Island on Facebook

There are many ways to reach an "Audience" on Facebook:

• Targeting individuals who have visited your web site in the past (retargeting);
• Individuals that are fans of your page;
• Prospects that have similar pursuits (which include other pages on Facebook);
• People who meet demographic criteria;
• People who are already your customers;
• and the list goes on...

With Facebook, we will aim for individuals - by gender, age, income, career, job title, area, passions and more. These people end up part of an "audience" which may include many people. Facebook doesn't provide us with that list, however it will display our advertisements to people on that list that we have created.

We can pay for clicks, sales opportunities, ad impressions ... they will enable you to pay in many different ways. In the end, it is about getting exposure to and connecting with your prospects.

Pluses and Minuses of Advertising on Social Media and Facebook

Pro: Facebook's Advantage Over Google and Bing: No Search Needed

The primary benefit Facebook offers In Fire Island is its capacity to reach prospects that are not proactively looking for what you offer. This does not necessarily mean they won't be interested. It just means they aren't proactively conducting a search when they view your advertisement. However, they most likely were hoping to find something like what you offer quite recently.

The search engines are limited to the people in fact searching. A prospect may be in the market for legal counsel, but if they aren't performing a search for one, those marketing in Google Adwords do not reach that prospect.

Pro: Facebook is Great for Getting to Local Markets

• Are you an attorney? Medical professional? Home services business? A restaurant or store?
• For any company who does business regionally In Fire Island Facebook is a superb method to appear in front of your target audience.
• We can concentrate on your prospects in numerous ways.
• Only need to reach women 35-65 in three zip codes? No problem!
• Want to have a special offer on Mondays? We can do that.

The beauty of Facebook is the capacity to target. You can operate a very small campaign that behaves in huge ways, simply by focusing on the correct prospects, in the right geo, with the appropriate message.

In general, Facebook advertising is less expensive than Google and the other engines and reaches a different group of people than SEO on Long Island. They charge significantly less per click. If you are opting to pay per ad view (spending money on ads to be shown, rather than paying for clicks), that tends to cost less as well.

However, in our experience, clicks from Facebook vs. Google are usually of a lower quality. It is not that there is a disadvantage in Facebook. Rather, an individual is in some other frame of mind.

Users from Google just did a search (for example "personal injury lawyers in XYZ"). It is obvious what they need, and they're searching since they have a actual need. They tend to convert from surfer to qualified prospect at a higher rate, because they have a current need that they need to satisfy (finding legal help).

In comparison, an advertisement on Facebook might capture someone's focus. They might or might not be proactively searching for an attorney, but still have the need.

For all of those reasons, Facebook visitors often convert at a lower rate than search engine visitors... which is alright for the reasons you will discover next.

If you would like to talk about the services of our PPC advertising consultants, our local advertising consultants on Long Island, SEO advertising agency on LI or remarketing agencies
please contact our offices.

Whether Facebook is a "good deal" for your advertising spend genuinely will depend on the numbers.

Suppose Google clicks are $12 and Facebook visitors are $1. Which is better? It depends.

• If 5% of Google actions convert, that's $200+ for a new customer.
• If 1% of Facebook visitors convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook visitors convert, that's $500+ for a new customer - ouch!

The point is... there is no "right answer." It all depends on your marketing campaign, your offer, and exactly how the marketplace reacts to you. The "right answer" would be to test, modify, and test all over again.

Just remember to have your visuals strong before running ads like these. For info about our LI web site design gurus, our graphic design services in Nassau or our online advertising consulting services contact us today.

Facebook Strategies Have To Be Maintained and Optimized

Because of challenges with Facebook - and each of the variables at play - campaign supervision is critical. Within an advertisement we test images, headlines, ad copy and more. We also test the strength of the landing pages individuals reach after clicking on your advertisements. Are they staying? Enrolling? Purchasing? We test the demographics, the targeting as well as the audiences.

Some changes can yield 2x-10x results, but until we test, you won't know. Our great campaign operations is the crucial component in making the most of your advertising and marketing spend with all internet marketing, but particularly with Facebook.

Our lead generation and services of our paid media ad agency in New York go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063