Facebook & Social Media Advertising In East Northport

If you are trying to reach new prospects, Facebook has to be in your playbook. Social Media and Facebook advertising and marketing will provide you with the means to access people In East Northport, having the interests and geography you seek.

Of course, everything comes at a price. You need to pay Facebook for the traffic you get. The concern becomes, can it be worth the money?

When you appear in front of people In East Northport, then what? It really depends on what you would like to achieve. Are we driving visitors to your web site? Are we hoping to get people In East Northport to be fans of your page to generate "authority" status and brand recognition? Are we looking for registrations?

Before launching your advertising campaign, we can help you to pinpoint what it is that you really need to accomplish.

Remember to call our website design company In East Northport to serve you to achieve real results. Strong designs created by our website design company help you and drive results!

Reaching Your Prospects In East Northport on Facebook

There are lots of ways to appear in front of an "Audience" on Facebook:

• Concentrating on people who have been to your site before (retargeting);
• Prospects that are enthusiasts of your page;
• Individuals who have related passions (including other pages on Facebook);
• Prospects who meet demographic factors;
• Individuals who are already your customers;
• and the list goes on...

With Facebook, we are able to focus on people - by gender, age, salary, profession, job title, location, passions and much more. These individuals end up part of an "audience" which can include many individuals. Facebook does not give us that list, but it will show our advertisements to individuals on that list that we have created.

We can pay for clicks, sales opportunities, advertising impressions ... they will enable you to pay in many different ways. In the end, it is about buying exposure to and connecting with your prospects.

Pluses and Minuses of Advertising on Social Media and Facebook

Pro: Facebook's Advantage Over Google: No Search Required

The main advantage Facebook offers In East Northport is its capability to reach prospects that are not proactively searching for what you offer. This doesn't mean they won't have an interest. It simply means they are not actively conducting a search when they see your advertisement. However, they probably were looking for something like what you provide very recently.

The search engines like Google are restricted to people in fact searching. A person may be in the market for a lawyer, but if they aren't doing a search for one, those marketing in pay-per-click do not appear in front of that prospect.

Pro: Facebook is Wonderful for Getting into Regional Niches

• Are you an attorney? Medical professional? Home repair business? A restaurant or store?
• For any business who does business locally In East Northport Facebook is a superb technique to reach your audience.
• We can focus on your prospects in numerous ways.
• Only wish to reach women 35-65 in 3 zip codes? Not a problem!
• Want to have a special on Tuesdays? We can do that.

The beauty of Facebook is the capacity to target. You can run a very small advertising campaign that functions in huge ways, by simply concentrating on the right prospects, in the right location, with the appropriate message.

In general, Facebook marketing is less pricey than Google and the other search engines and reaches different people than SEO on Long Island. They cost less for each click. If you are opting to pay per ad view (spending money on ads to be shown, rather than paying for clicks), that tends to cost less as well.

However, in our experience, clicks from Facebook vs. Google are usually of a reduced quality. It isn't that there's a disadvantage in Facebook. Rather, the user is in a different mind-set.

Users from Google just performed a search (such as "personal injury lawyers in XYZ"). It is obvious what they want, and they are searching since they have a genuine need. They tend to convert from surfer to lead at a greater rate, since they have a need that they must satisfy (finding legal help).

In comparison, an advertisement on Facebook might catch someone's interest. They may or may not be proactively looking for an attorney, but still have the need.

For these reasons, Facebook visitors often convert at a lower rate than search engine visitors... which is OK for the reasons you will learn below.

If you would like to talk about the services of our Nassau County pay per click ad company, our local ad agency, SEO ad agency or remarketing agencies on Long Island
please contact our offices.

Whether Facebook is a "great deal" for your advertising and marketing spend truly depends upon the numbers.

Suppose Google clicks are $14 and Facebook actions are $1. Which of these is best? It depends.

• If 5% of Google visitors convert, that's $200+ for a new customer.
• If 1% of Facebook actions convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook actions convert, that's $500+ for a new customer - that hurts!

The point is... there is no "correct answer." It all depends on your marketing campaign, your offer, and the way the market reacts to you. The "correct answer" would be to test, modify, and test yet again.

Just remember to have your design strong before launching ads like these. For info about our Suffolk web design agency, our graphic design in Suffolk or our advertising consulting services in Suffolk County contact us today.

Facebook Promotions Must Be Maintained and Improved

Because of challenges with Facebook - and all of the variables at play - marketing campaign management is vital. Within an ad we test graphics, headlines, ad text and more. We also test the strength of the landing pages people reach after clicking on your ads. Are they staying? Signing up? Buying? We test the demographics, the targeting and the audiences.

Some modifications can yield 2x-10x benefits, but until we test, you won't know. Our great campaign operations is the essential component in making the most of your marketing dollars with all online marketing, but particularly with Facebook.

Our lead gen company and services of our display advertising ad agency in Suffolk County go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063